What is drip marketing? Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of patients or Prospex.
Is this process effective and how can you begin planning your drip marketing campaign?
The phrase drip marketing comes from the common phrase used in agriculture and gardening called "drip irrigation." This is the process of watering plants or crops using small amounts of water over long periods of time.
Drip or spaced repetition marketing was developed in response to the "Law of 29" in which many marketers believe that an average Prospex will not turn into a patient until they've viewed their marketing message at least 29 times.
Whether the Law of 29 is true or not, I do believe in the need to stay in touch with your current and prospective patients in order for them to respond and act on your message. There are way too many competitive colleagues in your marketplace, not to.
This method of repetitive marketing can help you avoid the advertise-market curve. An effective way to use drip marketing is to consistently do something each month to keep your brand of chiropractic in front of your current Patients and Prospex.
By doing this, you diminish the advertise-market curve and will find that you will have a steady amount of business coming in the door.
The best thing about drip marketing is it requires a structured plan of action. By creating this plan and following it throughout the year you can guarantee that you will be consistent with your marketing all year long. I suggest that you incorporate this form of marketing, when planning your yearly marketing calendar.
It all sounds great, but where do you start? To help you I've listed a plan of action to get you well on your way to developing a productive drip marketing initiative:
Step 1: Develop your Plan (Plan something EVERY month)
Step 2: Strategize the Execution of Your Plan
Step 3: Decide who your Target is.
Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing 샌즈카지노 piece.
What methods can you use for your marketing initiative? Here are a few that will get you started:
Postcards
Newsletters
Email Newsletter (You'll have to be careful of spam filters)
Promotional or Sales Brochures
Self-Mailers
Drip marketing does require a financial commitment. If you have 1,000 patients and Prospex in your database, and it cost fifty cents to communicate with each person on your list, each month, you would have a monthly drip marketing budget of $500.00 or $6,000 per year.
Now, out of 1,000 patients and Prospex, what results would you need tin terms of increased PVA with current patients and conversion of Prospex to Patients? Use your own numbers and make the calculation.
Next, calculate your R.O.I., return on investment, and if it is 10% or higher, then you should implement a drip marketing campaign into your marketing mix!
Think of your drip marketing campaign as a way to nurture your current and potential Patients. You campaign should keep them aware of your brand of chiropractic.
With this thought in mind your campaign will succeed.
In tropical countries like the Philippines, the traditional way of growing bulb onions is without irrigation. But with the advent of low priced onion from nearby China, the traditional way of growing onions is no longer as competitive and profitable as it was. Hence, the farmers has to adopt new methods on how to increase their produce but with less production cost in order to compete with the prevailing market price. It is at this instance that they adopted the Israel drip irrigation technology in their agricultural endeavor. In using the technology in a garden plot area of two thousand square meters, it has accommodated four hundred grams of red bulb onion seeds. During harvest time, it has yielded around one hundred eighty eight net bags of bulb onions where each bag weighs twenty seven kilograms but buying price by traders under consideration is only twenty five kilograms with two kilograms allowance for shrinkage.
Under the traditional methods, forty five net bags can only be produced in the four hundred grams of seeds but with drip irrigation it has yielded four times than the traditional way. With this rate of production, the farmers could still make a profit even if the price in the market is low like the cheap onion from China. Though there are additional cost incurred in adopting the technology, it can easily be recovered with the increase yield. Besides, the drip lines are reusable for several years. So the initial cost, can be depreciated a number of years. The produce is also noted to be of better quality because they are heavier and with firmer texture and therefore, they have a longer shelf life. One onion bulb weighs ninety seven grams against the bulb grown the traditional way which weighs only sixty five grams.
Growing onions the drip irrigation way is also very convenient to use, by opening the control valve for a few minutes a day and all the onion plants get their dose of moisture and nutrients for their proper growth and development. A three point four (3.4o) kilogram of fertilizers are applied to the drip line every other day or about a hundred for the entire crop season for a two thousand square meters garden plot. The two thousand square meters area was divided into thirty six plots each measuring twenty five meters long (82 ft.), point eight meter wide (2.60 ft.) and point two meter high (o.67 ft.). Six rows of seedling distanced at point one meter apart (0.34 ft) were planted in each plot. Two drip lines are installed in each plot. The seedlings were planted after one month and three weeks since the seeds germination. The drip lines were open fifteen minutes each day when the plants were still small until he drippers were opened up to thirty three minutes a day when the plants are fully grown. The water comes from an elevated tank and the same is supplied by means of gravity. In addition to what has been mentioned, the importance of selecting quality seeds and improved propagation techniques have also contributed to the increase in harvests of the onion.