The SEO value has been tremendous. We highly recommend this approach: We identify a keyword (using steps 1 and 2, above) and the timberland splitrock questions people ask that are related to the keyword, then we brainstorm the answers. Next, we use Google Hangouts to produce a video in which we discuss the topic, working the keyword into the discussion, and provide answers to the questions so the video is relevant and helpful to people who are searching on the keyword.
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