Chihiro Kong has held a theme of "temptation" Chihiro Kong 2012 autumn and winter new release. Autumn temptation "," wild Chibi "," fashion able "," timeless classic "and" traditional regression "and" charm luxury six series,Maglioni Moncler uomo, while retaining some of the traditional models, based on classic by fur mix and match of different fabrics, chiffon and other well-conceived details of the creative elements of three-dimensional cut, paste together the body lines, multi-functional modeling structure to meet the modern women of different ages on the pursuit of fashion and practical at the same time new focus on the match between the feather clothing items, especially by Chihiro Kong autumn feather light down jacket, but also reflects the characteristics of the thin warmth, a sense of steady and dull sense of breaking the routine down jacket extended down jacket wearing time, from the end of the fall has been wearing the arrival of early spring, is bound by the majority of consumers.
Chihiro Kong 2012 autumn and winter menswear down new launch fashion taste, "adhering to the traditional" two series,moncler outlet, both to meet the needs of the younger generation of fashion leisure feather dress demonstrate male elegant Slim body; meet mature men sedate practical feather dress needs highlights the understated elegant solemn style, elegant lines, minimalist design, create a competent and steady high-grade male image.
"Temptation 2012 Chihiro Kong autumn and winter new release perfect interpretation of the 2012 autumn and winter down jacket fashion trends also demonstrate Chihiro Kong design team to keep abreast of the market, good at creating the best-selling products designed capacity and strength.
Marketing Summit, Chihiro Kong Group Chairman Zong Yuan said, by the impact of the weather and the downturn in the domestic and international economic environment, the general downturn in 2011 clothing industry sales. The face of many unfavorable factors, Chihiro Kong by increase brand terminal building, strengthen the marketing of convergence, promoting the innovation of the marketing system to achieve a year-on-year sales growth of 25% in one fell swoop. In 2012, Chihiro Kong "win in 2012, to achieve year-on-year sales growth of 30%. In order to ensure the achievement of this objective, Chihiro Kong will take a series of initiatives:
First,, Chihiro Kong will continue to strengthen the terminal building. On the one hand, Chihiro Kong will maintain the new store expansion efforts in 2012 plans to open 500-600 new stores, new stores generally contribute more than 20% of the sales growth. Chihiro Kong, on the other hand, the existing terminal outlets image enhance and goods optimization, sales overall growth of 20% is not a problem.
Secondly,Moncler Cappotti, Chihiro Kong will advance base expansion, and ensure the market supply of the sales season. Chihiro Kong production base in Jiangsu Siyang down jacket production capacity of 3.6 million new construction Anhui Zongyang production base to achieve a production capacity of 600,000, together with a joint production subsidiary in Nanjing Gaochun expected sales Chihiro Kong Down The peak season to achieve the daily average of 50,000 (sets) of production capacity, will effectively meet the demand for product supply.
Again, Chihiro Kong Down products will increase design innovation. Brand consumer groups for different ages, to ensure warm down jacket the most basic functions of the premise, to meet the needs of people to fashion trends. Chihiro Kong down New design in 2012 as many as hundreds of models, emphasizing the many details of the fabrics, fashion elements, accessories, functional clothing with, and strive to branded down apparel products go on the market frontier.
Fourth, Chihiro Kong for the terminal to strengthen marketing services. Group will assist the regional markets around the science group goods segments goods, reasonable pricing, product display, promotional strategy, branding, and a series of links, increase supervision of services to achieve precise marketing, effective integration of various resources.
Chihiro Kong will increase brand integration efforts to achieve the development of the four seasons. Faced with Down inherent seasonal deficiency Chihiro Kong Holdings, procurement, and other ways to achieve seasonal product sales terminals, in particular, is to strengthen the integration of the spring and summer products. The move will effectively reduce the cost of the terminal channels, enhance the total terminal sales and sales profits.
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