in Beijing, wage income is also good, but inherently restless heart there is always a surge
of entrepreneurial impulse and momentum. Unfortunately, in the context of economic downturn
and sluggish export, first time entrepreneurs Liu choke saliva.
Initial sea
After graduating from a comprehensive Tianjin prestigious universities, Liu in Beijing for
many years, from an ordinary programmers, grow into the middle of a software enterprise, and
in Beijing have a house, car, wife, son. Liu Hong Tiansheng is a restless person, to achieve
financial freedom through entrepreneurship and self-worth, his heart never extinguished
torch. In 2008, a chance, a friend of Liu in Dongguan invited him to start a hat factory.
Site on the given town in Dongguan, Liu friend had done extensive research on manufacturing
hat enterprise, the products are exported to Japan, Korea and Southeast Asia in 2008, many
hat factory in Dongguan, the cost of a twenty hats sold abroad frequently hundred dollars or
more, many hat factory earned pours. Liu Hong and friends in the newly founded this hat
factory accounted for 40% and 60% shares, respectively, in February 2009, the hat factory
was officially established in Dongguan.
Beginning to recruit staff, general wages 1200-1300 yuan per month. The hat factory monthly
overhead is about 120,000, the basis of this calculation down Liu's hat factory can persist
at least a year and a half.
Time,New Era Snapbacks Liu abacus is: Once survive the financial crisis, foreign demand will increase the
effectiveness of the hat factory should be able to get better security at the end of the
calculation, the annual income of the Liu also have four hundred thousand, which is worth a
Beijing hard year's wages.
Salary plus the proceeds of the hat factory, Liu Hong, the annual salary of five or six
hundred thousand seems to be at your fingertips. However, the ideal is full, the reality is
very skinny.
Sink like a stone
"Beginning in 2010, I felt something wrong!" Liu told the Securities Times reporter hat
factory operating costs increased significantly from 2010. Workers wages from 1200-1300 yuan
a month rose to 2,500 yuan, suddenly doubled. To make matters worse, because of the
financial crisis continue to simmer, external demand malaise, hat factory to get the orders,
only to snatch from others bowl, very competitive.
In addition to the human costs have risen sharply, hat factory raw material costs rose
sharply, so both the rising costs, to let Liu hat factory suddenly at least more than a year
out of the nearly 20 million overhead, and so far, the hat factory struggling, once red no
points.
Liu's hat factory in the impact of online shopping, is not be optimistic about the future.
2008, a hat sold in South Korea or Japan, the price of 10-20 U.S. dollars, and a cap subnet
share price usually in 100 yuan or so, and some even cheaper, away with the the intermediate
dealer's profit and marketing costs, Liu hat factory profit is very low. Compare similar
products and foreign markets, Cheap Snapback Hatsthe price advantage is no longer a lot of domestic goods, a
lot of foreign goods is even lower than the domestic similar products, coupled with early
appreciation of the RMB exchange rate the hat factory export benefit is not good.
In addition, in recent years the domestic entrepreneurial environment than previous poor,
insolvent or take the money and run road a lot, take Liu's saying is "what had anti!"
Liu's hat factory struggling to support more than three years, not only did not make money,
the real dilemma Liu also completely lost the confidence to continue to fight on. "Now
considering to turn off this hat factory, the most optimistic projections, I can
successfully extracted the shares." Liu said desperation to the Securities Times reporter.
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