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In the U.S. market in April, WhatsApp racked up $355,000 from Apples App Store and just $41,000 from Google Play. The size of the gap is pretty stunning. But so is the fact that WhatsApp may be grossing less than half a million per month in the biggest app market in the world. This would be just 2% of what certain leading game app vendors are grossing in America on a monthly basis; a good reason for WhatsApp to think long and hard about a game module clip-on.
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But the contrast to major European markets is the real jaw-dropped here. WhatsApp made $290,000 in Germany from Google Play and just $207,000 from the App Store. Who knew that the German app market generates as much revenue for the leading messaging app as the United States? And who knew that Google had already passed Apple in Europes largest smartphone market when it comes to WhatsApp sales? In Spain, the situation is even more drastic; WhatsApp gets nearly 90% of its revenue from Google Play.
One takeaway here is that app vendors may have to think about prioritizing Google Play as a platform in many European markets, even though iOS still reigns supreme in markets like the U.S. and the U.K. The size of the German market is pretty eye-popping; for certain kinds of applications its not clear that America is the biggest or the best market to target for initial rollouts.
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