There's so much noise online that it takes more than a smartphone and the click of a recording button to produce video content that will stand out in congested web traffic. Consider this - 300 hours of video are uploaded and over 4 million videos are being watched the world over every minute on YouTube!. That adds up to a staggering 6 billion hours of video that are consumed every day on just one major digital platform.
If you are serious about capitalising on video content to boost awareness, engagement, leads and sales; it’s important that you partner with a full services video production agency that pay careful attention to all five phases of the video production process.
Casual Films is a full-services video production agency with locations in London, Los Angeles, San Francisco & New York that partners with your business to place the best video in front of the people that need to see it. Whatever you're trying to achieve, we'd like you to think of Casual Films video production agency as guardians of your video marketing strategy, making sure that your video project achieves exactly what you need it to.
Traditionally there have been three phases in the video production process - preproduction, production & post-production - but when you take into consideration the importance of strategy development at the beginning and distribution at the end; we at Casual Films prefer to look at them as distinct phases.
THE 5 PHASES OF VIDEO PRODUCTION IN A NUTSHELL
A Full video production agency take you from conceptualisation to completion in the following five phases:
Phase 1: Strategic development
- video marketing strategy
- content goals
- brand guidelines
Phase 2: Pre-production - planning and coordination
- content strategy
- content goals
- project scope
- budget
- timeline
- story and script creation
- talent scouting
- equipment sourcing
- location scouting
Phase 3: Production - creative execution
- set up sound and lighting
- primary photography
- B-roll capture
- voiceover recordings
Phase 4: Post-production - video editing to final product
- sound mixing
- visual effects
- video editing
- final delivery for distribution
Phase 5: Distribution
- distribution
- optimisation
We hope that this short guide has shown you that there is a bit more to the video production process than you might have initially thought. That said - it really isn't as complicated as some agencies would have you believe - particularly if you have a video production agency at your side who knows what they're talking about. To say that the web is heavily congested with video content is an understatement and it’s only going to get worse, which is why the strategy development phase in the beginning and the distribution and optimisation phase at the end will only continue to grow in importance.
Don't be daunted by the video production process - employ the services of a professional video production agency in New York, London, Los Angeles or San Fransisco or wherever you are based. Rather do your homework properly before signing with an angency. This will ensure that you start off on the right foot and end at the right place, which will save you time and money and give you get a good return on your investment.