Buffer is a more efficient application to help you publish content on Twitter, Facebook and other platforms, to now we have over Mens Nike Free 3.0 V2 Shoes Black Gold 500,000 users a. Just two years ago, began to build this product, we are extremely well prepared mentally to Ladies Nike Blazers High Tops Leopard Print YellowB face a variety of challenges, including 2015 Nike Free 5.0 obstacles encountered in the design and development process as well as possible mistakes. We have always felt that the project which is the inevitable mistakes; as long as they learn something, these errors can lead us forward in the right direction. To some extent, our products a little bit to the success of those mistakes along the way, perhaps it is committed. Important design principles before we begin to discuss those experiences to learn from the mistakes which I would like to talk to one of our important design principles: to verify, re-development. Then talk about how it was concrete. Our intention is to create Buffer creation of a 'smart' way, allowing users to more efficient synchronization publish content on Twitter and other social networking platform among. The idea just came out, we immediately began to founder Joel Gascoigne with handwritten code, rather than the first to validate the idea. After writing a few minutes, he realized that this may not be the right way. Next, Joel created for this product does not currently exist an introduction page and put links on Twitter to spread. Potential users are really interested in this idea will be introduced through a link to the page; they click a 'service plan and price' button, the next page will tell them that the product has not yet completed, so please leave the mailbox notified for the first time after the product on-line. This thing starting, our next course of induction gradually among the three most important in the design principles and experience: the product or the first edition of a new feature to try to Nike Basketball keep a minimum. Psychologically prepared for: project is likely to be long, and will involve multiple transformation. Any new ideas and ideas need to be verified first. Talked of their experience on the whole, then, I will go through some practical examples to you more specifically explain those things which we have learned in the project. Lesson 1: process should focus on 'user retention' rather than an important lesson about the user experience on earnings, we learned early in the project, is to focus on the process 'user retention (user-retention)' instead of generating revenue on. How do we know that it? After the first take a look at the original version on-line Buffer registration application process: The user clicks on the introduction page 'service plan and price' button, will be led to a page that describes a specific type of service. In this page, you need to make a choice in the free or paid programs. After selecting the type of service, the user needs to fill in the username, email address and other information to complete the registration. At that time, there was indeed a lot Mens Nike Free 3.0 V2 Shoes Grey Orange of users will choose to pay for the program, which is not a bad thing to go to a fancy completely. However, we soon discovered that prior to the actual use of such product in the choice of the user fee program churn rate is very large. Some of them, after paying almost less use of the product, and some even unsubscribe from the paid services. So we tried to modify this process, not here requires the user to program selection; We said to ourselves: 'Or let users to experience their own products and judgment Buffer value it brings them, after the formal use of recycled encouraging them upgrade requirements to the appropriate version of the well paid 'modified process is that we can now see them in Buffer site: users can directly log on and experience all the features of free programs through their third party accounts, completely seamless instantly begin using the product. Redesign related processes produced the following results in two ways: there are more people start using our products, because we removed the service plan selection page and the relevant registration process, reduce unnecessary barriers. There are more people upgrade to the paid program, Ladies Nike Blazers High Tops Leopard Print YellowB because they can easily enter the direct Air Max 2011 Dark Black Blue Nike Air Max use, find the value, and we decided to pass side by side. Later, we made a lot of improvements to the product, including the addition of more free features, in addition to the core functionality of the product is always free. Only be sure the user has enough Nike Blazers experience to value, we will recommend paying the upgrade program to them. Focus on user Lebron Slide 2 Elite retention, which is an important lesson we learned. Nike Basketball Lesson: Social Login Email Login more effective than traditional home in order to enhance the conversion rate which we do a lot of attempts, and conducted a series of A / B test, the results are not very satisfactory. In the end, we decided to try the way of socialization login, which allows users to log in directly through their Twitter, Facebook or LinkedIn account of. After all, Buffer for the convenience of users of this product is released simultaneously in Twitter, Facebook and LinkedIn were content to use, so this is very logical, users can directly use Buffer through their related accounts, reduce unnecessary trouble. For comparison purposes, we look at the traditional methods Buffer register Nike Air Max 2011 Men before using social login employed: This change greatly promoted the growth of subscribers, the conversion rate increased by nearly 50 percent, in fact, switched Login the Nike Air Max 2011 Men way the day on the 500 day grow into a number like 800. The third lesson: as soon as possible to verify every hypothesis we used to have the idea of a redesigned browser plug-in, it will eventually fail miserably. Browser plug-in is an important part of the Buffer product, which can help users to add content directly on the Web page to their 'buffer' them and share social platform, the overall experience is great. So naturally, we will focus on the browser plug-in, hoping to improve it as much as possible, to achieve some cool ideas. But in the improvement process, we seemed to pick up some bad habits of the past, made some of the mistakes that you should avoid. Then step is this: We have identified some problems Buffer browser plug-ins that exist in the brainstorming want to improve the place. Next, we spent a lot of time and resources, re-designed and developed a fully functional new version of the plug. After completion of testing them, we found that the new version of the plug to the user a great deal of confusion. Ultimately, we decided to give this version of the plug. In the figure below you can see which is the never fail works on-line: We can say that it was this defeat we will 'as soon as possible to verify each hypothesis' principle deeply imprinted in my mind, has become one of the future kinds of habits. Today, we want to improve our products or to implement some new features, through the following steps: identify existing problems, identify areas for improvement or new points. And existing users to communicate and understand whether they have encountered in the course of these problems. After the idea has been initially verified, quickly create interactive wireframes draft or low arguably prototype. Again communicate with the users, to show them the prototype, observing their interactions. Repeat this process until the finalized design. Keep track of various indicators, maintain communication with the user to verify the performance of the new product. Lesson Four: clear and understandable UI copy which I considered a long time: the title, buttons, and other UI elements prompt, clear and understandable to use copywriting as Mens Nike Free 3.0 V2 Shoes Grey Orange permitted under the conditions, and not the other seemingly clever but it will give users a form of cognitive load. Intercom of Des Traynor in an article on this issue are defined: the actual needs of the user you create a great feature, but found that they did not use it in. In many cases, this is because the user does not see this feature, though, or notes do not understand what it is doing. Such a problem is that we in the project often encounter. Take a very typical example: in Buffer, you can own accounts among several social platforms integrate, focus on publishing content. For example, after you use the Twitter account login, there may need to be Facebook and LinkedIn accounts also add in, as shown below: We used to think, to use a plus sign to guide the user to add an account is a very clever approach. But the fact is not the case, we continue to receive the user's mail, ask exactly how they are added to Buffer among other accounts. So we made some improvements, such as greater use of the plus icon, and like some small adjustments. But the last and most effective solution is very simple: the direct use of 'connect more accounts,' the copy instead of the plus button, so that to convey information clearer and more effective. Among this thing, we recognize Air Jordan Outlet the need to make sacrifices even if formal appearance, but also choose a more clear and understandable for the user rather than look cool solution. Summary We believe that their companies and Buffer The product is still in its infancy, so even now, a lot of the design process and method may still experimental and has yet to be verified. For us, the previous course bring our greatest inspiration remains: does not depend on an idea, but to each of the new features of the new design have seen the need to verify the hypothesis. We have a plan to implement more ideas, achieve more interesting features, but also ready to throw away most of the preparation. We believe that from a long-term perspective, this way of thinking can help us create a user really needs.learn from mistakes - we have learned in the process to create Buffer