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"To be honest with you, we've had many customers look at [the iPad], but they're not necessarily looking for that whiz-bang experience," said Kyle Thornton, category manager for emerging products at HP. "Let me tell you, for a lot of customers, the Windows 7-based [Slate] performance is more than enough for what they're looking for. They're not looking for a quad-core processor ... Now, the CEO might get the iPad, but for the 500 or 2,000 [employee] deployment? They're not going to get iPads. They're going to get something like this [Slate 2]."
Added Hockey, "That's what the iPad has done. There's been a great awareness of tablets, and people saying, 'That's cool. How do I bring that into my business?' And, in some cases, it works. But in many other cases, there's a compatibility issue, because they're running their old [systems]. No one is going to rewrite software just for a new processor or a new OS."
"Our point is that it really meets business with battery like Fujitsu FPCBP175 Battery, Fujitsu FPCBP198 Battery, Fujitsu FPCBP234 Battery, Fujitsu FPCBP262 Battery, Fujitsu FPCBP263 Battery, Fujitsu LifeBook PH520 Battery, Fujitsu FPCBP155 Battery, Fujitsu LifeBook T4210 Battery, Fujitsu LifeBook T4220 Battery, Fujitsu FPCBP268 Battery, Fujitsu FPCBP59 Battery, Fujitsu LifeBook E7110 Batteryrequirements," said Thornton. "In the medical field, for example, those guys have invested tens of millions of dollars in custom apps, more so on training and hardware. They're not going to go tomorrow to buy iPads to replace them. Even if their clients want it. Because they'd have to reinvest that money. It's very expensive."
The key point here: The enterprise can't have iPads "even if [they] want it." This mindset to some degree has helped HP, which is able to leverage the enterprise's addiction and dependence on Windows-based IT solutions to sell its own products. But the industry is shifting away from that mindset--a trend commonly referred to as the "consumerization of IT." It's a shift that's having as much of an impact on workplace productivity--many companies have implemented "Bring Your Own Device" programs--as it is on corporate hiring. A recent Cisco study found that allowing employees to bring whatever devices to work that they prefer--whether an iPad or Android tablet--can boost recruitment rates.
Apple now sells more iPads than HP does PCs. Mike Hockey, worldwide public relations manager for HP’s multi-billion-dollar personal systems group, describes this sea change: "Let's be honest, there's a certain expectation in the market--the iPad has set an expectation for what a tablet should be. We know that you have to design something that looks good. At the end of the day, nobody wants to be embarrassed to pull something out--it's got to have a consumer look and feel. If you pull out something butt-ugly these days, end users will revolt. It used to be, 'You take it; you're going to like it.' That's changed. It really has. You got the IT guys saying, 'I need X, Y, and Z.' But you have the end user going, 'Man, screw you, I'm going to bring in my own device.' So if you're not even close to the iPad, then why even bother?"