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Some firms see that good marketing is not tawdry. Lim Tian Wee, the man behind Gryphon Tea Co, understands the link between the senses and the wallet. Gryphon teas are blended in Singapore and are shipped in silken pouches, packed in boxes bearing Gryphon's distinctive borders. "Most consumers are visual animals. Everything that we did with the packaging was deliberate," Mr Lim told BT.
In what embodies a disdain for a bit of razzle-dazzle, local produce has been soundly trounced by European offerings of cheeses and truffle oil. "Overseas, Singapore foods are always sold in the Asian food supermarkets instead of in the gourmet section," Mr Lim lamented.
In pondering why there are virtually no global brands of Singapore origin, it is useful to consider how the notion of something dreamt up in Singapore can work against it. A European firm that designed some products here refused to comment for this article, fearing that the Singapore link would dilute its "heritage". Whether or not this reflects on the nation's creativity, it is not as if some quarters of Singapore do not show flashes of daring.
In 2005, the Institute of Bioengineering and Nanotechnology (IBN) worked on a urine-powered battery like Dell 8U443 battery, Dell Latitude X200 battery, Dell 312-0058 battery, Dell 3J426 battery, Dell 8H663 battery, Dell 4K001 battery, Dell YD624 battery, Dell DF230 battery, Dell Precision M4300 battery, Dell Latitude D531 battery, Dell HX198 battery, Dell CR036 battery, which the UK press called "gloriously silly". The project was discontinued after the lead scientist left. Now, the IBN has found commercial respectability in the MicroKit, a device that detects flu viruses quickly. The technology has been licensed to a local firm.
And yet, prospects for start-ups remain sodden. Research has found that only 50 out of 301 venture capital firms here will contemplate local investment.
It is not for want of state or community support. Daniel Yu, who sculpts toy figurines, has a treasure trove of support, from an apprenticeship with Noise Singapore, to being mentored at art collective Phunk Studio. Another collective, Mighty Jaxx, will help Mr Yu produce one of his works next year. This, in a country that lacks the size or fervour necessary for niche products. The same is true for Zimplistic, the company behind the Rotimatic, a machine that pops out fresh, hot rotis.
These are heartening developments but they pertain to pre-market development, not the harsh world of idea-stealing and the irrational consumer.
As a new clutch of local entrepreneurs are poised to release their dreams into the market, adamant that they have learnt the lessons of their predecessors, it will be revealed - very swiftly - if they in fact have.