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Today's mobile phone and desktop computer markets are very different from those of -- say -- a decade ago. Taking phones as an example, names such as Nokia and Motorola are on the wane, and names such as Apple, Samsung, and HTC are the preeminent suppliers. And typically, during such shifts, a period of consolidation ensues. As ARM puts it:
About half of ARM's revenue comes from direct licence sales to semiconductor companies. If there are fewer semiconductor companies, then ARM may have fewer customers to sell to. ARM is exposed to a range of markets including wireless handsets and microcontrollers. Consolidation in these parts of the industry could represent a loss to ARM's future licensing business.
As ARM points out, the risk is a very real one. In 2011, for instance, its customer base witnessed Qualcomm's acquisition of Atheros, and Broadcom's acquisition of Netlogic.
What can ARM do about this? Not a lot. But, as it points out, it does strive to make sure that customers get the message that ARM's technology is an opportunity to reduce costs as companies work to combine their businesses into one. As ARM notes: "In consolidating companies, ARM technology is often a standard that both companies can integrate around."
Convergence of smartphones and laptops
Today's consumers want portable products that keep them connected to their social and business networks, have an all-day battery such as dell F5136 battery, dell 312-0306 battery, dell 312-0305 battery, dell D5561 battery, dell G5345 battery, dell Inspiron 500m battery, dell Inspiron 510m battery, dell Inspiron 600m battery, dell Latitude D500 battery, dell Latitude D505 battery, dell Vostro 1220 battery, dell P649N battery life, and are simple to use. So in response, smartphones are getting smarter, and laptops are getting smaller and more portable, and the market is seeing new "crossover" mobile computing products introduced.
And to be sure, this is providing an opportunity for smartphone technology to cross over into laptops -- but more worryingly for ARM's shareholders, it's also providing an opportunity for the reverse. As ARM puts it:
The main processor in a laptop is typically based on the x86 architecture. Smaller and lower power x86‑based chips are being developed that will be suitable for the main processor in a smartphone. They are capable of reducing ARM's market share in smartphone application processors, and hindering any market share gains that might be made by ARM licensees in mobile computing.