How my mother a few months to complete the circle PC end eight years of accumulationsmall Internet company in Guangzhou, it is one of the few well-known. Netease, more play, 4399, the only product will, Pacific, UC is best known, there is a low-key but there are some well-known companies: Guangzhou mother network, is widely known as Canton mom or mom net. Mom network market segments in the mother of this woman has quietly for nearly a decade, with Beijing mother network, Shanghai mother network 32 station group. 20 million registered users and not massive site, but focused on the 20-35 year-old users of the 'golden years' of the mother group, but of great value. Guangzhou mother network after 08 years of rapid growth, but also when the mobile Internet bud. The next few years, mobile Internet wave unprepared to hit, Nike Hyperdunk 2014 many PC Internet Air Lebron Slide companies have not kept pace, left behind. This year the mobile Internet on the PC to the Internet to subvert the more obvious. In addition to increasing smartphone shipments and shrinking PC market, Baidu report shows that last year when mobile Internet long has exceeded PC. In this Nike LeBron ST II backdrop, Guangzhou mother network hindsight, this April Fool's Day was launched 'Mom Circle' this App. Five months later, 'Mom Circle' App on Android and iOS platforms harvested a total of 18 million downloads, 5.3 million active users, 520,000 active users, average daily volume of up to 480,000 post replies over the horizon and Palm Mop and other comprehensive community App. The key index number of registered users, number of posts, etc. to achieve the outcome of the mother network on the PC side was made eight years. Mid near mom before I Grid Corporation to Deputy General Manager-British and wireless operations director Mickey App understand their experience in the promotion. The old saying 'pigs can fly overhead typhoon', estimated real pigs are getting tired of hearing. But no doubt, the rapid development of mobile Internet to build a foundation soil mom circle. But unlike other similar comparison can be found App women, mothers lap with a significant advantage of the following aspects: 1, PC end users and content have formed the basis of her mother's lap. This is the entrepreneurial App does not have the advantage. Mother ring some users will come from imported PC websites advocating UGC mother network quality content is king, quality content can be imported directly into the PC App. 2, successful transboundary mother network, from content to socialize. Guangzhou mother network cut from mother to child, but has been successful cross-border, the formation of various interest circle. From pre-pregnancy to pregnancy to birth and then baby grows, 'to meet all the needs of the mother.' Infants and pregnant communication extended to pregnancy knowledge, education, decoration, shopping, travel, food and other social. App localization, mobile, and social-oriented features more suitable for social networks. This allows mothers lap with richer content, higher user activity and sticky. 3, mobile App for pregnant mothers use. Pregnant mothers have more free time, confinement inconvenient to use a computer, but there Air Jordan Outlet is a strong demand for access to information and social communication. App is more suitable for the pregnant mother to use than sites. Pregnant mothers in the proportion of all users 26.5%, accounted for one-fifth of the post. Mom is the core circle of users. This feature allows users to mother network can naturally switch to mobile terminals. The product itself is very suitable for mobile terminals, combined with the existing advantage, and grasp the needs of users, it can be regarded as the mother circle with them. But the source of success is the rapid growth of the mother lap App promotion strategies. 1, focus on smashing App, the first micro-channel regardless of Weibo and mother network did not spend a lot of energy in the micro-blog and micro-letters and other hot social platform, focusing instead on good push App iOS and Android platform both platforms. Nike Hyperchaos Shoes 2013 Having said that, the sum of Mickey appears quite high confidence 'have App enough.' So mom pushing ring is how to focus better App it? 2, iOS promotion is only using the 'Tips', a good product is emboldened App Store iOS platform does not accept commercial promotion. Some App adept at using means such as brush gray list, Mom circle believe that this is not necessary, not lasting, cost is also high. They use 'small measures', such as in PC initiates incentive IOS users to download all kinds of small activities to Nike Air Max encourage Mom network of loyal fans to go to the old App Store Rated 3 Android platform due to the fragmentation of distribution channels, playing a combination James Harden of boxing. Nike Lebron 11 Elite Must first locate the target users. Mom target user network is clear. Concentrated in a second-tier cities of 20-35-year-old mothers. This is a very clear target audience. Select the appropriate channels. Mainstream distribution channels and 91 radio, 360, Baidu, pea pods and the like. But there are some distribution channel is the technical forum origin, such as machine front net, ING network, and is not suitable for women class App running. More common pea pods, 360 and other distribution channels more suitable. But they are not precise enough. Finally mom circle the heaviest blow hit the 'wide point' mobile ad network platform. Guang-point is the effect of advertising and marketing platform Tencent, have a strong social characteristics. Based on user profiles, social relations directional running, with a high conversion rate. Commercialization is the plight of the mobile Internet, the traditional Internet advertising model is invalid. This wide-point access to mobile ad network, Tencent began exploring mobile advertising. Nike Zoom Hyperflight PRM The adoption of social data mining, precise delivery, wide point through mobile advertising effect is far better than ordinary mobile advertising. June this year, Tencent 'wide point' mobile ad network began secretly measured, invited 100 App developers to participate. Among them, Guangzhou mother network of mothers lap in this column. Mom Circle bring a lot of high-quality subscriber base by running wide Mobile Alliance-point, the next day retention rate of 40% to 60%, the effect is more than expected. There is no better platform than social networking site users accurate positioning. Specifically responsible for the distribution of advertising circles mother Trader Mickey said, through wide-Point can choose to run the 18-35 female mom user, delivery area, time, etc. can be refined modular choice is difficult to make other distribution platform App to this point. Paid promotion to be careful, be combined. Mother ring also selected a number of other distribution to promote. Since the first day of formal operations became profitable, plus Tencent capital injection, mother network is no shortage of marketing resources. App marketing channels either CPA (by activating several hours), either CPT (key location for sale or by time). CPT now often take money to drop Tyrant App, such as electricity providers and game App. Mother ring will keep cool. Mother network operators to promote the experience: 'CPT delivery, you need to test, select the best channel effect but not even vote, users need to wait for cool down..' CPA low cost, but mixed, bring users quality may low, no registration of tools for App may also be cheating. Mom can register to see the activation loop, not quite the existence of this problem. Pay must be combined to promote the effect of word of mouth (hard-wide), speculation (microblogging), exposure (CPT), subscribers (CPA) requires the same time, in order to achieve the best results. As pre-installed Brush such lower-level distribution channels, mother laps Nike Lebron 11 Low basic need. Very simple, 'this phone is not sold to the probability of a mother.' Mother ring case also shows that if demand is strong precision promotion, you need to use the 'broad-point' this kind can accurately locate the user, fine-based advertising platform. These platforms can bring both of users, but also can protect the quality of the user. But the best variety of channels are rolled out, do not concentrate on one platform transition. Finally mother network also revealed some interesting information. The mobile Internet easier to sink: the average age of the mother network users are 25-35 years old, 32 sub-stations are almost always a second-tier cities. But his mother lap App mean age was 18-35 years old. Since the age of four or Nike Air Max 2011 Women five lines of marriage and the county average earlier. It also confirms the big city is left men and women left heaven truth. Mother network also has male users: Mother mom online is not all, there are many girls want to enrich their lives, or to prepare in advance. More fun is that there are many men mother network users. Daddy and other Mighty man to learn the mother of knowledge, and a woman's place will not hesitate to go to attract men. 80% of women decided to household consumption: mother network logic is that market research shows that 80% of women decision-making about household consumption. Conquered housewife mother network, to conquer the home consumer market. Property also belong to it. So now a new mother network business growth is real estate transaction. Mother network has its own showings, August Guangzhou mother network to achieve 60 million of real estate transactions, far more than many lines intermediary. Women tend to Qukan Fang together with my husband and children. From the first single diapers advertising to millions of set of real estate, around the mother realized the cross-border operations. Pareto Principle mother network: 20% of users contribute 80% of the content, 20% of users 80% of Nike KD 7 Womens revenue. Why did not Daddy website: dads also have their own community, but very fragmented, vertical. Some father went Jagged, some went to Tiger bashing, some to the grass pomegranate. Similar to life, the mother gossip more willing to share life and children. Children and families are the center of many mothers. Mom mother network is set up it? Mother network founded by two women, Nike Hyperdunk 2014 Liu Ying and high-British, was already a mother, another ready to be a mother. Two people want to do this thing, to find someone to build a template based on a forum mother network. After a period of development have their own technical team. Now held by mother network CEO Liu Ying Yang Gang lover. Why mother network Grandview office? Many Internet companies to work in places like the software park. Bright and spacious, the cost is low, but the staff time spent on the road every two hours a day. But mother network are now beginning to work in Grandview Plaza Guangzhou popular shopping Kevin Durant district sports center. 'If you want to choose, many of the city center is convenient, even more expensive, and our advertisers are also concentrated in the vicinity.' When I asked a high-British Deputy, you are not a typical Cheap Nike Free Outlet slow company, she asked: 'What is the slow company?.' Corporate strategy, corporate vision, listing plan, high total were looking very pale. 'It does not matter, as long as we have enough service good mother.' In my impression, the South these companies a lot. Low-key and pragmatic, with a strong sense of service and products, less talk, more hard work. Many companies, including mother network, including even PR, brand sector are not, naturally, is not surprising. However, for the future direction of development, high-British and Mickey said in unison: move. A super author, his microblogging @ Guangzhou A super micro letter to SuperSofter