Integration of online and offline, to see how microblogging Fun O2O? The key is in howO2O To, micro-Fair to be the most suitable social media, to integrate online and offline, so that the behavior of the line of \u0026 ldquo; Live \u0026 rdquo ;, more humane, social experience. Text / Jane Zhe August 1, Sina Weibo and Alibaba Group's Taobao release \u0026 ldquo; microblogging Taobao version \u0026 rdquo; and a series of product features, the two sides announced the first stage of progress. Based on user accounts exchange, data exchange, the two platforms will also provide a new service experience for hundreds of millions of users and the majority of sellers, hasten social shopping 2.0 times. On this day, a symbol of Sina Weibo micro business of the open road, this is the new focus of China's electricity supplier, Taobao businessmen how to use the \u0026 ldquo; microblogging Taobao version \u0026 rdquo; Fun derivative. If the derivative is a Chinese electricity supplier innovation model, Air Lebron Slide to promote the development of the electricity supplier, the final discussion of this topic is social shopping development in the micro-social and micro-business platform, Air Jordan Women to create a large new era. This issue is a little more specific and Ali Sina how to use big data to create China O2O innovative business models. Source innovation Weibo microblogging platform has a piece, a man curious to Taobao saw the coffin, the results are returned to the microblogging coffin advertising. Weibo advertising issues illustrate the analysis algorithm there is still much room for improvement, how to improve the viewing angle is not necessarily a machine algorithm, the algorithm can be an eco-six hundred million personal brain. Machine algorithm is to buy him, the human brain algorithm is I want to buy the state's weak link is a person I bought, the state strong link is that we bought together. You feel this ecosystem algorithm interesting? Let's briefly clarify some basic questions. 1, the source innovation, simply means that \u0026 ldquo; platform and Ecology \u0026 rdquo ;, the platform of large Internet giant, as small as a local community can do, the difficulty is how to achieve ecological. 2, big connection problems, simply means that \u0026 ldquo; knows nothing, doubts nothing \u0026 rdquo ;, use strong ties and social links can lead people to a target direction, to achieve good vision, difficulty is how people can guide people. If Kai-fu Lee is a big V guidance, even if only one in a million chance of impact is a large consumer, but Kai-fu Lee microblogging account can not be a perpetual motion machine advertising, so that everyone on the platform to solve The big connection problems. 3, big data problems, big data is not new, past research company reports sales data is also doing big data business, people involved in the big data era has already invested there, staring at the big screen stock investors also play big data business, Reuters real-time information to sell the futures brokerage companies, futures brokerage staring at the monitor to determine the latest information on market trends, big data in real-time electronic information on the business of a few years earlier than the micro-blog, a lot of concepts and prototype business model actually already there, but today will become more intelligent, and more efficient. If the era of cell phone text messages to send spam just play bad big data, and mobile phone text messages to mobile micro-channel to usher in change, moving large data applications and business opportunities. Microblogging is also true, to create value through the production of large data Weibo, China's microblogging and O2O can integrate applications, microblogging O2O is a tricky thing, both in the source of innovation, large connection, there is a large data common place, the application is the data link business model business, such as Zhangsanlisi are in the shop selling clothing, do O2O service providers is to give to John's shop, or John Doe's shop to the consumer, to achieve the vision goals, You need a method, innovative model I propose is \u0026 mdash; \u0026 mdash; link parallel society, how can the perfect solution O2O To. The key problem is that it can not be achieved O2O To according to Baidu Encyclopedia: That opportunity O2O Online To Offline, also about the line commerce and the Internet combined together, so that the Internet becomes the foreground offline transactions. So the next line services can be used online to Showmanship, consumers can use online screening service, as well as settlement of transactions online, quickly reach the scale. This model is the most important features are: to promote the effect to be investigated, each transaction can be tracked. My view is O2O also include Offline To Online, before the charge calls, we go offline store, now go online to charge calls, Offline To Online. Nike Hyperchaos Shoes 2013 I use broadband telecommunications, Nike Air Jordan 12 it pops up a spam, say the line telecom business hall mobile marketing activities, if someone goes to the line handle, which is Online To Offline. Other words that buy not the earliest O2O, those television and radio advertising is the earliest O2O. O2O tangled things are not online to the next line, or the line to line, real nuisance key question is can achieve To (user reach and transactions), O2O not To is a dead end. Why do independent B2C online often easier said court death? To achieve these B2C because there is no good doorway alone do burn buy traffic To, burn the money went to the road to death. Why Lynx can enliven the B2C? Because Lynx To put the question to get. Socialization is the development of the Internet tide, overwhelming nature O2O is socialization, but there is a definite utilitarian, O2O work done is To, we have to in order to better achieve To exchange (profit). To Ali and Ali microblogging To do O2O and Sina Weibo do O2O are two different roads, different approaches, but the purpose is the same, in order to TO. Ali belongs Plough way, such as Paypal planning is integrated in the business of the cash register, you can write off the extent of work to be perfect, like the seed buried in the fertile field, and not a few Chinese companies do farming model. Weibo as long as the focus on TO, the idea can not play the cash register, you can engage in other ways, the phone system (businesses, tablet, mobile phone) can perform the same payment transaction verification; if the phone using electronic certificates go Deals on Weibo system requirements are low, the most simple and direct way, Sina Weibo earn advertising fees or service charges, O2O of To is the realization of social media advertising. Twenty trillion O2O electricity supplier by the small-cap market, according to market research and consulting firm IDC and Alibaba Group Research Center jointly released data show that in 2011 Taobao and Lynx online shopping transactions Nike Kobe 9 EM amounted to 610.08 billion yuan, an increase over 2010 66%. November 30, 2012 in the evening 21:50:18 Taobao and Tmall cumulative total turnover in 2012 has exceeded one trillion. In 2010 the country's Nike Kobe 9 Elite Low total retail sales of social consumer goods 15.4554 trillion yuan, up 18.4 percent over the previous year; in 2011 the total annual retail sales 18.1226 trillion yuan, up 17.1% nominal growth (after deducting price factors, the actual growth of 11.6%); 2012 National Social Total retail sales of consumer goods is expected to reach 21 trillion yuan, than increase of more than 14%. Press O2O look online and offline to Taobao and Tmall, represented by online growth is still to maintain substantial growth, probably six or seven growth. Growth of the country's total retail sales of social consumer goods is to decline from 17.1% in 2012 down to about 14%, indicating that growth in the line at around 14% on top of, and will decline in 2013, the trend in retail sales is come from line transactions online transactions. Suppose holding more than ten percent growth (10% to 14%), in 2013 total retail sales of consumer goods will be more than two billion, trillions of small cap is online, the market is about the line twenty trillion. Talk about the era before O2O, Taobao Lynx like electricity supplier, talking about e-commerce is the small cap, O2O era of development now, microblogging has become micro society, the development of micro business, the size of the plate take-all, the line small cap do, the market has to be done under the line. Description of the problem size of the disk, then the starting point O2O Weibo is not and Taobao Nike Kobe 9 EM Lynx like electricity suppliers compete online in the small cap, but the line in the broader market. The idea of Air Jordan Outlet parallel social link on a parallel social links O2O business model is designed to study how to use data link analysis parallel society to create business value, as we indicate a feasible development paths. O2O side is available online, one side is the line, corresponding to the lower parallel line community online social community and the middle part of the \u0026 ldquo; past, present and future \u0026 rdquo; the time line, crossing node and a variety of people and things links in this timeline development, to connect online and lines represent data links. Microblogging feature is instant messaging, microblogging O2O natural pairing this parallel society linked business model. Parallel societies movie Link Simulation O2O consumer audience through a movie in the timeline O2O consumption rendered parallel social links management, basically can say this is that users can anticipate and control the schedule and event management. Over the past: by the producer to release the movie itself is a type of social link will be parallel, various news and microblogging topic of discussion online and offline, are affecting the potential consumer groups (moviegoers). What data links can happen link relationship with the audience and the audience influence, can influence viewers do not intend to see the film, parallel social links can also guide visitors booking. Now: If you look at the film, because the data link occurred in the past prompted the audience Nike Lebron 11 Low to look at, these parallel social links crossing node view. Node a: Then plan to see the movie, it is a person to see, or couple watching, or watching tour (a company or a group of friends), the movie information to the reservation list, click agreed to participate, the AA group to complete the payment system; node Two: Ticket demand and supply of services ourselves or buy, Cheap Nike Free Outlet or join cinema membership; node III: transportation demand and services, go to the movies, take a bus, subway, taxi, drove to find parking; node four: the audience Before watching a movie or something will do, if it is a pair of lovers meet at 21:00 in cinema, might Womens Nike Zoom Hyperflight PRM find a nearby restaurant in the theater; node five: time to 21:00, microblogging is set to automatically publish viewing sign. Future: predict watching the film will do, commodity evaluation (to the film score), hair Nike Air Jordan 11 Women microblogging write micro-critic, or in Sina blog blog, pre-draft, illustration posters About viewing location information, do not Baidu search Photo copy Introduction; reservation taxi home; supper, Food Recommended nearby cinema; movie-related spending, such as souvenirs, clothing. In this parallel social links timeline, microblogging is ideal for a variety Nike KD 7 Womens of series parallel social links, then the big data is Nike Air Max no longer fragmented, but the organic integration of applications, the focus is no longer the pursuit of precision machine algorithm, and It is human services, in line with people's behavior and thinking, in line with the ecological functioning of society. The best way is not online at subversion line, but the integration of online and offline freedom. Analog above O2O movie consumption, a variety of parallel social links, however, how these parallel social links strung together? Microcode let O2O series parallel social links Sina microblogging mobile client version 3.6 flow of information into a card design, such information card as an electronic card, it is no longer just Womens Heels a simple display of text and image information, and It is a derivative of O2O tool that can integrate product information, order payments, commercial electronic consumer certificate (two-dimensional code) and the parallel application of social links. This integration applications, in parallel with social links referred microcode or micro card, my personal view, called microcode can be seen as an enhanced version of the two-dimensional codes. Parallel social links can easily decrypt large data, such as movie ratings, insider can not read, how many people brush score, how many movies have not read and write critics gave the film a score. Based on parallel social links, bought movie tickets of people who can score, if you have tens of thousands of employees of the unit, you can find people to film their own units to fight the number of points. In other words, ten thousand people do not know that it is not good, not as good as I know, a hundred people it is good! Based on parallel societies linked product reviews, it is the most realistic assessment, is the most high commodity reputation. Why? People are looking for a black this product, it must be a thousand people real purchases. Based on evaluation of parallel social links, but also from strong links to distinguish groups that good, or weak links in the crowd say bad. Author Introduction Jane Zhe magazine Network Innovation 'ChuangXin.it' editor, Sina Weibo @ Jane Zhe (This article first appeared in the i world network operators, reproduced, please indicate the origins of all i world network operators attach link) [Welcome Search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro letter every six to miss the wonderful article. ]