Fans Economics Case: three street blooming business sense repo rate by 50% regular customersi world network operators Note: This is a unique shop, the store manager, said it: \u0026 ldquo; If the definition of art is to touch lives, so Nike Air Jordan 5 everyone is young artists, has a life aspirations. \u0026 Rdquo; however, it is also unique in that not only art, but also that the perennial bright Want, in that mode of operation of such joy and somewhat idealistic. In their view, three street bloom is not only a \u0026 ldquo; \u0026 rdquo ;, Internet cafe is a more mature clothing brand, so the road is destined to be long. Text / world network operators Yu Xiaoyan \u0026 ldquo; everything is beautiful, we move forward together. \u0026 Rdquo; in thousands of Taobao shop, three street bloom a little special. Open its shop home page, in frames of a foreign country travel pictures, a section of travel logs and annoying chatters, both in the lyrical phrase Slogan for comment. And more personalized, this store is not online sellers Want always, depends on the customer self-service shopping, it has maintained a favorable rate of a hundred percent, and nearly 50 percent of regular customers repo rate. Treasurer street called triple blooming jasmine and three children, is a pair of young couples settled in Suzhou. They met during a trip west in love, tasted distance relationship, also experienced the hard hard work in Beijing, a TV travel show director, a designer of book binding. July 2008, the resignation of founder jasmine \u0026 ldquo; three \u0026 rdquo ;, street bloom done three crown two years. The spring of 2011, choose the home of three children settled in Air Jordan Women Suzhou, together with the management of this business. To their eyes, three street bloom, is a girl's growth story, but also the life journey of two Nike LeBron ST II people. Travel carrier is clothes day in August 2013, 'the world network operators,' Reporters saw the shopkeeper couple in Suzhou, jasmine wore a purple loose linen dress, string together a loose bun, mild casual; Three children is a simple cotton casual wear, shape sun, talking cheerfully. They sat down and chatted travel begins: Recently the two are less than two years old baby with a 180 days trip around the world to participate in the activities of July has just completed a trip to Bulgaria. Travel jasmine and three children has been a common interest, they traveled together in many places abroad. Shop only two months, jasmine put entrusted shops or friends, and was on leave three children went to Tibet. Many Taobao shopkeeper and different, but the job so they have more discretionary time. Speaking of travel, they talked about, the meaning of travel, there are many unique understanding. Jasmine said: \u0026 ldquo; travel the road will be a lot of things, a lot of people know, they will argue, but the problem is resolved, you will find great harvest, these are not encountered in everyday life. \u0026 Rdquo; jasmine sensibility compared to three children seem more rational, more adept at refining induction. He said: \u0026 ldquo; travel is an open, common especially in the city's life is self-protected, and these are two very different state, you will lay down the burden of traveling wholeheartedly access to the world, this is an important person nature, and only in such a state can feel the wonderful people and the world, this beauty will come back to his own life and work. \u0026 Rdquo; travel is both an integral part of life, has also been a shop shares to buyers of main content. This is their specialty, but also good at something, slowly, \u0026 ldquo; Travel \u0026 rdquo; be integrated into products, has become a style. They said that after moving to Suzhou, product positioning gradually clear up, that do \u0026 ldquo; travel wear casual fashion \u0026 rdquo ;, the three street fight bloom a travel range of children's clothing brand. From the clothing fabric, color, style, the version, to complement the marketing, corporate culture, are precisely positioned to it, no doubt is a systematic project. Wear what clothes when traveling, this is personal, there is no particular style, then three street bloom how to make clothes smell to travel? Jasmine told the 'world network operators' reporters: \u0026 ldquo; our travel clothes style does not necessarily fixed, but they are their favorite, for example, I liked the dress, cotton, chiffon Supra Skytop IV will have. A very important point is that we want to present a different're traveling, people at work, to wear clothes quite satisfactory, even through wear, but will want to be more relaxed when traveling closer to himself. \u0026 Rdquo; blooming jasmine is three street fashion designers, of course, currently not many self-designed clothes. Homemade clothing store only two percent, most of the clothes are imported from Korea. From now on display in the clothing store, the cotton, loose Fan art is the mainstream, although most are foreign, but showing a distinct style consistency. Three children laughing Jasmine is \u0026 ldquo; sensory designers \u0026 rdquo ;, Speaking style positioning, he found it difficult to use language to describe clearly, one of the core is the jasmine feeling, or intuition. \u0026 Ldquo; First \u0026 lsquo; \u0026 rsquo ;, Nike Air Jordan Flight 45 not the same as you do not usually wear very casual clothes to go out, do not wear wear out, second is to \u0026 lsquo; \u0026 rsquo ;, presenting themselves traveling on the road the release of self, to bring clothing People in a state of freedom. \u0026 Rdquo; to this end, they extracted a few key words, freedom, casual, art, warmth, peace \u0026 hellip; \u0026 hellip; given their own clothes, and these are precisely the true status of a person. Jasmine have such an idea, the clothes and go somewhere integrate, such as to Greece can be equipped with a blue tie dress, went to Mexico can wear colorful national costumes, you can do different styles of clothing line for tourism. The fabric and other elements will have a general grasp, but not the exact breakdown, such as the fabric is not too hard, is not limited to cotton. In this regard, the three children confidence. He said: \u0026 ldquo; travel demand will become more and more important, whether it is physical or spiritual, there is a piece of clothing that can carry it, to help people to better self-released more easily enter the state, which is very necessary. \u0026 Rdquo; from this level, they think they are doing is not only clothing, but also a brand, an understanding of what travel is, know how to travel attractive clothing brand, so buyers even more pleasant to wear such clothes after closer travel nature. In the travel range of children behind, three street bloom wish to render the idea of a slow life, liberty and the true one, these two personality and preferences are inextricably linked. What is the nature of life is? \u0026 Ldquo; each between economic and free-living were considered, we will be the preferred freedom. Now many city people are anti the past, always think has a lot of substance to happiness, but in fact not the case. \u0026 Rdquo; three children said seriously. Do not open the Want Want slow the growth of small gray head, the whole self-service shopping, which is on Taobao is quite rare. Three street bloom already done so four years, the current results are four crown, last year's sales of more than 800 million, and by the impact of store relocation, the turnover figure is actually lower than the previous year. Start at the beginning, from morning to night jasmine also experienced Want ringing the stage, which made her quite a headache. She was a person to do shop, often too busy to have time to drink water, wasted typing. \u0026 Ldquo; sometimes attend to reply, the other one will be happy to blame you, she did not know that I have busy without touching the ground, and I have to take the time to comfort her. \u0026 Rdquo; Jasmine said. Buyers will ask a lot of repetitive questions, there are no goods such as clothes, can not be cheap, and these in fact Nike Lebron 11 Elite already written a clear picture on the page. Jasmine struggling to cope, and finally in the shop when the upcoming year decided to close Want. Since then, her family never Want too bright, such a choice might lose some customers, but do not regret jasmine, she prefers the status Want to switch off after. Open each product detail page, buyers can see Jasmine wrote a letter: \u0026 ldquo; bloom new friends hello, we are a not open buffet Want to shop at thousands of shops in the hope that a Conservative different. Staff not too much, but the same as the family; the product should not be too complicated, let the customer really like; development is not too fast, can often looked back at the origin \u0026 hellip; \u0026 hellip; it is these goals we have been insisting not open Want, Please believe Want to turn off a small light, just to let you hear more beautiful sound. \u0026 Rdquo; To address inconvenience self-service shopping possible, jasmine finishing the shopping process and some frequently asked questions and answers on the details page. \u0026 Ldquo; Want not open does not mean no service and communication. \u0026 Rdquo; Jasmine said. On the pre-sale special page, customer service will promptly answer buyers questions. Want to do all day staring at customer service with more energy and improve service quality, more professional to answer questions, but also smiling. Nike Lebron X Elite Jasmine believe customer can feel that, on the contrary, if at the same time dozens of open chat window, customer service is difficult Nike Kobe 9 EM to have a smile. \u0026 Ldquo; With Want, the customer will be very dependent on the tool, and what questions to ask, if not, they will get used to this way of self-service shopping. \u0026 Rdquo; Jasmine discovery, eventually left to a group of their own identity, high quality buyers, but also more fun to communicate with each other. In her view, it is they do not open Want to keep hundred percent praise today for a reason. Self-service shopping, buyers and sellers do not hurry, shop quietly, just to create a sense of a slower life. Three children, this is a shopping habits, the Chinese people are used to when bargain shopping, but also for mistrust, need to solve this problem by one to one communication. \u0026 Ldquo; when online shopping had just begun, Want Want is a very important part, out of sight, if not Want consumption is people do not trust. But every man has the trust are genes, just give him enough space, enough information, he also fell when the can. \u0026 Rdquo; \u0026 ldquo; the consumer market will be more mature, online shopping is to NIKE KOBE IX facilitate, Cheap Nike Free Outlet why bargain it? \u0026 Rdquo; three children said. We want buyers are also recommended to open, but they think now the right time, or want to spend time and energy on more important place, improve product quality, while improving customer self-service shopping experience. Triple bloom street clothes and more for the code, jasmine is considering different body of people try on effect, to facilitate buyers reference. Three street bloom average customer price of 300 yuan, so far, the store return rate of about 6.5%. From August this year, shop opened seven days no reason to return, they are expected to return rates have increased slightly, but should not exceed 10%. As a buyer company, three major goods are unfamiliar blooming jasmine three children and himself to go to Korea to pick average once a month, they are also looking for an agent company in Korea to cooperate. Select Korean goods, but also because it was in Beijing's clothing wholesale to quality below standard, began looking to overseas. Three children, told reporters that the face of the market, they have a lot of choice, as long as the choice of good quality, the quality will Nike Air Max be able to control. On the contrary, homemade immature period but it is not controllable, because the factors time duration, design deviation Nike Kobe 9 EM problems can arise. However, the independent design is still a very important future direction of development. Jasmine in Beijing when he began to try to fashion design, started slowly from ignorant to, through a lot of detours, but also worked out some experience. The quality of the stringent requirements, it is throughout, the small detail edging, large choice of fabrics, is to find opportunities in the trial and error. In their view, the product positioning of the most critical issues have been resolved, many garment industry base in Jiangsu and Zhejiang provinces, to create a good home-made production conditions. Air Jordan Outlet Do now is not to lower standards, but \u0026 ldquo; Be careful not to go too fast \u0026 rdquo ;. \u0026 Ldquo; Our sales pursuit, but this is not the most important thing. Now is the time to strengthen ourselves, need to slow down, because the brand development is a slow process of accumulation, it may slow down a bit, the rhythm is very important. \u0026 Rdquo; they said. We hope in the social side of running fast-moving train, coerced but easily see myself. Sale share valuable information than Jasmine said her intention is to share the shop. She has had a more prosperous popular blog, often seen in the above share movies and books, transfer idle discs, books. Sign in to see the photo on the blog, her clothes are very interested, they suggested that she shared clothing. So Jasmine began to try to sell clothes, each one upload robbed, surprisingly good effect. Three street bloom first shop named \u0026 ldquo; Love is not ten minutes old \u0026 rdquo ;, because driving these enthusiastic readers, Taobao business is pretty good at first, the first year has experienced explosive growth. Share life became three street bloom \u0026 ldquo; \u0026 rdquo ;, traditional jasmine as a friend of the buyer, the buyer who claimed to \u0026 ldquo; \u0026 rdquo ;. fray Friends Now the shop is still there to share area, stood recommend books and DVDs, to travel the road of sunglasses, homemade postcards, and even children's clothing, etc., to their favorite things large and small, come to share, jasmine fun. The travel diary to mention, great to go abroad, to Suzhou Pingjiang small day trips, they will write the text accompanied by delicate beautiful pictures to share to friends. Those years have not yet microblogging, micro letter and Amoy, Taobao shop has exchange area. Three street blooming jasmine exchange area is the back garden, in her memories, just send a note can lead to dozens of thread, Taobao almost a year's most popular exchange area. Buyers mood diary written in the above, we can cover the thread to five-six buildings and some posts even wishing to cover three or four thousand buildings. Everyone together to talk about life with, release film critic, book reviews, the atmosphere was quite lively. In business jasmine, blooming into a three-line street cafe, gather a group of young artists have a common interest. The most spectacular exchange zone to attract the attention of three children, he found that there is not only selling clothes, but also a small media. \u0026 Ldquo; If I were from a media person completely converted into a sale, I will not do, but I see this environment, highly interactive, I felt very strange, original shop or a value that interact place. \u0026 Rdquo; three children said. Look this is an interesting thing, of course, but also to be more with your loved ones, he chose to say goodbye to travel back and forth life, and jasmine bloom together operate three street. But Taobao shop weakening exchange zone feature, in terms of jasmine somewhat regrettable. In addition to the gang, the emerging microblogging, micro-channel, micro Amoy has become an important platform for them to communicate with buyers. Shop now official microblogging more than 30,000 fans, jasmine own certification micro-Bo fans have more than 60,000, except for the occasional engage in activities, here is to share life, feel little world. They Nike Air Max 2011 Men share travel stories and micro letter shop baby, release micro-print, play sound radio, fans have been more than 10,000, the highest open rates can reach 50%. In April, three street blooming micro Amoy also on the line, just a few months fans rose to 339,000, ranking second Taobao sellers. Share still is the theme here, and followed the warm wind literary content both travel, but also life. During the Tanabata festival, they shared their love story, while broadcasting the \u0026 ldquo; blossoming Friends \u0026 rdquo; love story. In particular, the two eyes of jasmine, the starting point is not to do these marketing, but emotion dictates, very happy to do these things. As do micro Amoy since phone orders from 14 percent of total orders in April rose 43 percent in July, purely windfall. Objectively speaking, these channels did run effectively increases the viscosity of the customer. Three children that the choice of what channel is not important, the most important thing is to provide something of value, make their own characteristics. For them, the most valuable brand culture is to travel and share these warm, valuable things, will attract so much attention. From the shop to the present, Jasmine has been very concerned about the buyer's voice, what store adjustment, she would consult the buyer. Some users feedback because of economic strength is not enough or not suitable goods, not the store bought stuff, but they have been concerned about the story of three street bloom. Often hear such feedback, like them very happy, because elaborate content has been affirmed. With the development of Taobao shop, jasmine is also growing, says she less capricious, more positive, how much by the impact of these changes three children, and these have also been growing footprint buyers look in the eyes of friends , has been concerned about, we are happy to see each other's maturity. Three children, said Jasmine also affected him, let him become a bit mellow character, to understand the limits Jordan CP3 VI of self. Both a life partner, but also a working partner, every day there are differences relative to the total time. Jasmine said, had never been a fight in life, but it will inevitably work, but they have slowly learned to seek common ground and mutual tolerance, no contradictions to life. The same is their passion for life itself, just as the three children said, if the definition of art is to touch lives, so everyone is young artists, they have a life aspirations. Perhaps because of this, they want to triple bloom street is not only a \u0026 ldquo; \u0026 rdquo ;, Internet cafe is a more mature clothing brand, so the road is destined to be long. (As contained in the 'world network operators,' September issue, reproduced, please indicate the origins of all i world network operators attach link) [Welcome to search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro-channel, six daily wonderful article not miss. ]