[Methodology] the contents of the ten golden rules of marketingNow, the challenge has been before us: the invasion of marketing, intercept marketing and self-centered marketing model is no longer as effective as in the past, into the social media era, the role of this type of marketing model will continue to weaken. The question is what is to replace the traditional model. i Share this horse, I hope for your help. One word answer is: the story. This is well-founded. Find or create a story line has been an important means we have to sort out the complicated human life disjointed. In the face of dazzling modern marketing environment, Air Lebron Slide which is a beacon to find future business direction. Why is content Air Jordan Women marketing? On the one hand are the reasons people. Although the exclusion of advertising people, but they like the story. Story to share, can also be processed, and will as the narrator and listener change and evolve. It opened the way the human mind shortcuts - such interaction with the story of the human brain has been confirmed by science. On the other hand is a commercial reason. Content marketing can change the brand guide and enhance brand awareness and change consumer awareness of the brand, to stimulate purchases, and contributed to buying behavior. The story spread through the audience by the power of open, but funding has not increased. This is the story of the role. In addition, there is a reason enough to make us believe in the power of the story, it is this: you have no choice. Oriented consumers will avoid or ignore that information Nike Air Max had nothing to do or can not bring added value to their lives. Whether it is 30 seconds by such traditional forms of advertising, social media or by text message or by a full-length movie, etc., to the introduction of the brand message in a conversation, you have to say something to make the audience feel worth the time and energy to focus on content. Air Jordan Outlet Coca-Cola, BMW and Red Bull brands are well versed in this. Through the years the brand story observation, creation and evaluation, I clearly see that in the success story behind the brand there are some common guidelines. I called these principles 'Ten golden rules about the content.' 1. Find your 'reasons' As a cultural anthropologist Simon Sinek said, what the most successful brands that do not care about and how to Kobe Bryant do it, but why. Find your reasons, it is equal to find your own story. Focus on shaping the role brands play in people's lives, and beyond the scope of the product itself. Idea convincing brand story unfold around values, clearly articulated brand representatives and raison d'etre. 2. Do not self-centered Few people like to talk to people who simply talk about their conversation. However, in the past hundred years, businesses and consumers into a one-sided dialogue speech, they do not stop the one-way transfer of properties and efficacy of their products to consumers. Today, SALOMON this method is no longer effective. Content must be entertaining, educational or practical. Do not stop talking about what you want to say and start listening to your audience what you want to express it. 3. insight stimulates creativity and their understanding of consumer brand. Data analysis relies on information obtained insights and innovation booster, to Air Lebron Slide ensure that creativity does not stop at the level of the pursuit of fashion, but with the business challenges and consumer demand also linked. Intel and Toshiba together to create 'The Beauty Inside Air Jordan Women Fantasy Heart Tour' at this year's Cannes Festival of Creativity won the 'brand-content and entertainment Award' winners reason that the series-depth analysis of a simple truth of life and the essence of the brand common: connotation is the most important. 4. adhere to in the end must have the courage to promote your story (but not reckless). Although there are many brands tried content marketing, but usually experimental, or as a subsidiary means of original marketing and media processes after the finish, so doomed to come to nothing. The story should be the core of your marketing plan, rather than the minutiae. Once the story is about. After, they should make use of all communication channels radiation and amplification. Your media plan should be seen as the content of the joint program. 5. To make the brand core is a social thinking like editing, acting like Nike Zoom Hyperflight PRM the same publisher. Abandon the campaign thinking. The market is not a story to the end of things, but a beginning. Consumers want to play a role. They want to be selected to maintain their brand and product advocates. Branded content to achieve a two-way dialogue and in-depth exchanges, the clients become advocates and promoters. Let your content is found, share, and perfect shape. Let the speed to keep up with social media act change, we need new creative thinking, know how to create artificial social design of experience, and the ability to quickly turn ideas into action. Cheap Nike Free Outlet Make full use of data, improve, optimize and adjust your direction. If you do not know that in the end what it meant, search on Google for 'Oreo Daily twist (Oreo Daily Twist)'. 6. Do not release after the resignation if no one concern, no matter how useless content. This may sound obvious, but further questioning, most companies admit that they simply do not create content and develop marketing strategies. Important not Nike Kobe 9 EM only what you say, but also because you when, where, and to whom. To know how to use its own channels, pay channels and news channels will be advertised reputation. I do not want to emphasize content and promotion pros and cons, but to go hand in hand, the two aspects are good. 7. Make sure to let your true story remain in people's memory. Brand story should publicize its products play the same role. Coca-Cola is not just a verbal talk to share their happiness, but also be able to spread the idea into practice actions, such as the Coke into two, or let someone in India through a vending machine for a personal purchase of Coca-Cola in Pakistan . MasterCard's 'Priceless Cities' plans to introduce its brand promise, people's lives. Brand personality and ideas conveyed better than your boasted, exaggerating any information concealed from consumers. Make your story real and credible. 8. be an expert when it comes to this, to a greater extent is standing educational and Nike Lebron 11 Low practical point of view, rather than standing entertainment point of view, but it is fertile ground for content marketing. Your brand to become an expert in a particular aspect that can add value to people's lives. Rogaine mentioned, can think Womens Nike Zoom Hyperflight PRM class="category-top">Nike Lebron 11 Kid of self-confidence; mention Nike, can think of health; mention L'Oreal, can think of self-esteem. For the audience, the brand is a reliable information provider. You can set up Nike Air Max 2011 Men a schedule, you know, from the 'Bible' author to Steven Spielberg, to Daft Punk bands and Macy's, all storytellers are doing. As long as a reliable source of information, content attractive, consumers will accept. 9. Learn to let go brand image and awareness are no longer solely controlled solely up to you. In the past, there will be a hundred-page rulebook brand mascot to specify what can and can not do, such days are over. Your brand image is affected by the creative partner and the other aspects of the consumer, rather than just dominated by the brand manager or creative companies. To accept this reality, establish credibility in the minds of the audience. Companies still need to consider their own interests, but the reality is that the brand after including advocates and critics, including multiple filters. Jimmy Kimmel and BMW tie-in is a typical example by letting go and get successful brand, BMW bought the first phase of the program all the advertising time, then by the program director to arrange. 10. The result is expected to make the media forget the idea of funding indifferent. The story must be accounted marketing marketing. Develop a clear business investment targets to the outputs. Not simply because the contents or the existence of unconventional opportunities for speculation and investment. But when you think the content can be effectively integrated into the marketing mix and play a significant role, and helps achieve business goals before investing. Excellent OMG exclusive research shows that customized content on increase brand awareness of 92% efficiency than traditional television advertising, to promote the role of intent to purchase than traditional TV advertising in the high 168%. To ensure storytelling strategic and rational manner, and linked to the actual key performance indicators. Although there is no road it will be doomed to success, but the establishment of the story at the core of the marketing model will be the best choice for you to success. Author: