This problem has plagued the silversmith

Johnny Ivey: Apple Watch the man behindI first saw at Apple headquarters Johnny \u0026 middot; Ivey, he was wearing a blue Doger Supra Skytop IV T-shirt and white overalls with people chatting, nodding. As the iMac, iPad and Apple Watch appearance founders, the Apple designers keep almost bald, bearded and very neat. He was not tall, but not thin, I feel like a burly rugby player \u0026 mdash; \u0026 mdash; but even at a distance, giving the impression that he is still open and gentle, is unlikely to run up against you, it will only stay in place to continue to listen to the words of my colleagues. Ivey's appearance gives a sense of calm water, as Apple's park. Because here the use of the \u0026 ldquo; Infinite Loop \u0026 rdquo; (infinite loop) the address of the name, but gives a Zen feel. Despite White's restaurant feels like a living luxury SPA, but placed in the yard of a variety of delicious food \u0026 mdash; \u0026 mdash; organic steaks, fresh curry sauce and California \u0026 mdash; \u0026 mdash; still attracts Apple employees came to enjoy the outdoors fresh air. Apple's iconic white color, not only the headquarters of that, even production lines are everywhere reflects this element. It is through this white, and it embodies the pure and focused, allowing us to better understand Ivey. The south side of the restaurant is a small amphitheater, that is the history of Apple emotion lies: in the company in 2011 as Steve \u0026 middot; Jobs (Steve Jobs) memorial service was held when, Coldplay band had boarded the stage, Ai The same is true dimension. As we all know, Ivey rarely gives interviews, let alone a public speech. But that day, for his lifelong friend, and he was the exception. It's no wonder Steve Jobs during his lifetime the Ivey called \u0026 ldquo; spiritual companion \u0026 rdquo; a. \u0026 Ldquo; I think he was more aware than anyone thought the only way: \u0026 rdquo; Ivey was on the audience of mourners said, \u0026 ldquo; Even if an idea may eventually become very powerful, but initially still fragile, not system. \u0026 Rdquo; in addition, when Steve Jobs returned to Apple in 1997, also know another thing: Jobs then realized that just less than 30-year-old Ivy not only help him create the most avant-garde, the most popular equipment, but also good at team building. Ivy like a sharp knife as strong and unyielding, but no lack of flexibility. The most important thing is that he, like Mr. Jobs, for \u0026 ldquo; material \u0026 rdquo; unparalleled enthusiasm. \u0026 Ldquo; I like to do things like take steps to DIY. \u0026 Rdquo; he said. In other words, the world's most popular consumer electronics company's secret weapon is a good man from northeast London. He has a soft spot for carpentry, and that designers should design talent to stay in the background, there to make the best of things. \u0026 Ldquo; paradoxically, \u0026 rdquo; he said, \u0026 ldquo; I think our goal is to make you feel there is no design. \u0026 Rdquo; when you sit together with Ivey, he will become very talkative. Before he answered questions slightly Dayton meal, then smiled and said: \u0026 ldquo; the answer may be more vague \u0026 hellip; \u0026 hellip; \u0026 rdquo; we chat in a white room, the only bit of discord is a black TV \u0026 mdash ; \u0026 mdash; it also raises a topic in itself: when the production of a TV or apple, Apple TV will be used to replace what is noteworthy is that in the whole process, Ivey's phone off the ring and vibration:?? He hoped that the entire interview can be very focused. He used white cup of tea, his body in addition to iPhone, the only pair of Mark Friends \u0026 middot; reading glasses Newson (Marc Newson) designed to be hung on the front collar T-shirt: simple, elegant, and clean, sturdy . \u0026 Ldquo; I want to express it better, \u0026 rdquo; he went on talking about himself as a designer cherished ambition, \u0026 ldquo; But you have to understand that there can be no rational way. \u0026 Rdquo; Ivy for various design blog are very fascinated by those sites treated like the Holy See, like staring at Apple's every move, whether it is rumor or spy left off, but also the movements of Cheap Nike Free Outlet Apple may expand the kinds of speculation . There is a blog even imagine such a big picture, if let Ivy design of all things, the world will be like: \u0026 ldquo; Johnny \u0026 middot; Ivy redesign \u0026 hellip; \u0026 hellip; highway boot identity \u0026 hellip; \u0026 hellip; Coca-Cola (43, 0.34, 0.80%) \u0026 hellip; \u0026 hellip; the solar system. \u0026 Rdquo; in the outside world, you might occasionally see Ivy various photo: Design Award received at the White House; receiving knighthood in London; in San Francisco and Yahoo (41.03, 0.53, 1.31%), Marissa \u0026 middot; Meyer Seoul (Marissa Mayer) and the brightest in Silicon Valley tycoon dining together. But the most common state Ivey, or concentrate on work at Apple headquarters. In fact, I want to dive into Apple's design studio probably more difficult than mixing the DPRK Cabinet meeting. There is not much staff, but stocked with a variety of tools and materials, as well as many processing equipment. It is reported that even Ivey's wife Heather \u0026 middot; Peg (Heather Pegg) and his two twin sons have never been inside \u0026 mdash; \u0026 mdash; he will not even tell his wife what he was doing. And true to the inside of Apple employees, but also rare. Their windows are infected with the color, studio favorite players playing electronic music \u0026 mdash; \u0026 mdash; for Ivey, it is essential. \u0026 Ldquo; I found that I like the quiet time to write something, but in the design, but I can not stand quiet. \u0026 Rdquo; outside the famous Apple design team has an unwritten rule that when Jobs suddenly broke, they will put down the work at hand, turn up the volume in order to suppress Jobs roar, and therefore try to avoid distractions. Growing experience in 1985, when Jobs was expelled from Apple, Ivey still in England attending design school, because they do not good at using a computer, he often blame. \u0026 Ldquo; This is not very surprising \u0026 rdquo;? He said, \u0026 ldquo; If you think a certain food does not taste, you would think the food is broken. But for various reasons, if we can not learn how to use something, they will think they have a problem. \u0026 Rdquo; although initially encountered some obstacles, but Ivey seems natural to have a deep understanding of industrial design. He grew up in Nike Air Max the London suburb of Waterford clear, for those who like to play in the woods of city children, it is an ideal place. His father, Michael \u0026 middot; Ivey (Michael Ive) is the founder, his grandfather was an engineer. When Ivy was a child, his father had helped the British government to develop and set standards of design education. In the production of a variety of things with the kids (eg tobogganing), he makes Johnny first drawing, and then do it. In high school, Ivy learned sculpture and chemistry, in 1985, he was admitted to a design project at Newcastle Polytechnic. There, his extreme attention to detail is known, has produced dozens of hearing aid models for deaf children and teachers to use. After graduation he worked for a company called Tangerine small design consulting firm. A project he designed for Apple won the other favorite. So, Apple in 1992 will be incurred under him. Five years later, in the plight of struggling Apple has made Ivey disillusionment. Just then, Steve Jobs returned to Apple. In most analysts view, it is the achievements of Steve Ivey. According to Ivey recalled, the two of them met earlier. \u0026 Ldquo; We had a meeting to him to show their stuff being produced. \u0026 Rdquo; Ivey said, \u0026 ldquo; we just hit it off. \u0026 Rdquo; Ivey was talking about a sense of alienation, which coincides with Steve Jobs. \u0026 Ldquo; you feel alone when you feel very special way of seeing the world, there will be an exile, \u0026 rdquo; (laughs) \u0026 ldquo; I Nike Lebron 11 Elite think we both have the same view of the design. \u0026 Rdquo; in the design critic opinion, Steve Jobs and Ivy cooperation, symbolizing the arrival of the golden age of design. It is since then, manufacturers are realizing that consumers are willing to pay more for the price of first-class technology. Jobs and Ivy are adhering to the same idea, they think, the computer not to have too strong a sense of technology, people will see that this is something that belongs to NASA (NASA) is. Candy-colored iMac people feel like a charming friend, though quite revolutionary, but approachable, male and female take-all. \u0026 Ldquo; I think we want to create is a new and innovative materials, products and ideas. \u0026 Rdquo; Ivey said, \u0026 ldquo; but at the same time, but also give them a little intimacy. \u0026 Rdquo; iMac After that, they gave the notebook coupled with a matte titanium metal and white notebook. Apple eyes, computers and media devices are instruments, not just a box filled with wires and memory. After, iPod and iPhone have been born, like for ordinary people endowed with magic, so they can receive the information flow invisible. Apple-designed products for the process, Ivy always believe: good design can create market: What really matters is thinking. This leads to a career Ivey Another contradiction: in contemporary culture, when the number of clicks and point Like progressively pressed on the value of the content itself, the pure thought but becomes more and more valuable. \u0026 Ldquo; I think, pure and maverick is more important than ever. \u0026 Rdquo; he said, \u0026 ldquo; no longer simply to get opinions through focus groups. \u0026 Rdquo; doing things low key Ivy on our lives has a Nike Kobe 9 EM huge impact, not only in the economic benefits, but also in the interaction between people. However, in sharp contrast, it is his very low key. \u0026 Ldquo; Although the Internet plays a central role in the outbreak of the process, but he is an almost unknown Englishman. \u0026 Rdquo; Ivey's friend, was born in Hong Kong businessman David \u0026 middot; Tang (David Tang), said, \u0026 ldquo; not much about the outside world and his thing, it is very surprising. \u0026 Rdquo; in Silicon Valley circles, he looked very different. \u0026 Ldquo; the technology industry are often very personal, and like to talk about their achievements. \u0026 Rdquo; Ivey's friend and neighbor Trevor \u0026 middot; Traynor (Trevor Traina) said, \u0026 ldquo; Johnny is very modest, does not like the spotlight, he never ever flaunt their achievements. \u0026 Rdquo; Ivey and his wife and children lived together in Pacific Heights. \u0026 Ldquo; Heather is a writer, \u0026 rdquo; he said, \u0026 ldquo; she is also very creative. We met in high school. I got married at 21, and now 47 years old. We've been married a long time, is not it cool \u0026 rdquo;? Their house was bought two years ago to spend $ 17 million by the architectural firm Polk \u0026 amp; Co development. Like his father, Ivey also like to stay at home. \u0026 Ldquo; my sons just 10 years old, I like to spend time doing things with them, hands-on drawing and making things \u0026 mdash; \u0026 mdash; make the real thing, not the virtual thing. \u0026 Rdquo; he said. Ivey has always been kind of then suddenly turned serious: he believes that design schools are out of the traditional skills, such forgetting is fraught education model. \u0026 Ldquo; I think we must learn how to hand-drawing and making things. \u0026 Rdquo; he said, \u0026 ldquo; by hand manipulation and transformation process in order to obtain a direct understanding. \u0026 Rdquo; perhaps it is this spirit hands, making Ivey became a ground gas designers. \u0026 Ldquo; He will not be fooled by any attractive appearance. \u0026 Rdquo; David \u0026 middot; Tang said. A recent birthday, David \u0026 middot; Tang received two beautifully crafted handmade wooden box, filled with Ivy design ashtray \u0026 mdash; \u0026 mdash; David \u0026 middot; Tang like smoking \u0026 mdash; \u0026 mdash; all these ashtrays with the next generation of iPhone's body material. \u0026 Ldquo; I feel like from Nike Kobe 9 EM 'Space Odyssey' in things. \u0026 Rdquo; he said. Ivey is valued at the birth of his fingertips on a variety of ideas. When the British 'Blue Peter' (Blue Peter) program awarded him the highest honor \u0026 mdash; \u0026 mdash; when Blue Peter Gold Medal, he felt very honored. It is the UK's oldest children's programs a file, specifically designed to encourage children to a variety of useful items. Ivey attention to detail is well known in the circle of friends. Traynor had joked that he could not imagine working with Ivy feelings because of what can not escape his stuff. \u0026 Ldquo; One time, I showed him a 1920 Cartier watch, set with the above crystal, platinum and diamonds. That was my father left behind. \u0026 Rdquo; Traynor recalled, \u0026 ldquo; he looked after, referred to the crystal chamfer way, I do not even remember going children. \u0026 Rdquo; Ivy taste a variety of design, he likes Castilla Pellegrini Brothers Snoopy lamp design, but also like the British clothing brand Thomas Mahon for his tailored suit, usually wear when attending a charity dinner . He also co-chaired the organization Tipping Point Community of poverty. Ivey family has a lot of luxury cars, including Aston Martin, Bentley and Land Rover, but no matter Nike Air Jordan 5 what car, he had 45 minutes of commuting time, we are now extended to a half hour. Every time he will go on holiday, usually to London, Claridge Hotel in London given a suite, then the family went to visit Mark Womens Nike LeBron 11 \u0026 ​​middot; Newson \u0026 mdash; \u0026 mdash; Australian designer who transformed everything from cars to furniture, to restaurants and Qantas first class. When he and Newson with relaxation, will try to put work aside \u0026 mdash; \u0026 mdash; but for the person responsible for the design of the whole world, it is difficult to achieve. When these two designers go out drinking all kinds of bad design will inevitably have to give lessons. Newsom said that they hate bad design, including the American Automobile. They are also very Nike Air Max 2011 Women keen to charity, recently helped a friend Bono (Bono) preparations for a charity auction and AIDS-related lots include a jointly designed by the Newsom and Ivy Leica camera. They partnership between the two most recent step closer, because Apple announced that Gavin Newsom will join Ivy's design team, in some special projects. \u0026 Ldquo; I like a pair of fraternal twins. \u0026 Rdquo; Bono joked. They empathy, taste congenial. Bono first met Ivey, Steve Jobs sent him to an Irish pub, participate in joint marketing activities U2 and Apple's iPod. \u0026 Ldquo; Jonny very serious. \u0026 Rdquo; he said, \u0026 ldquo; But with him very happy. When you drink with him, I feel like in the future to drink. This is so cool, but, you know he will not tell you their real plans. \u0026 Rdquo; transfer pulse \u0026 ldquo; I feel good, is not it \u0026 rdquo;? When I second visit to Cupertino, Ivey finally showed me Apple Watch. This is a watch belonging geeks, far more powerful Rolex wearer of its built-in software of the imagination. When Ivey showed it to me \u0026 mdash; \u0026 mdash; \u0026 mdash weeks earlier than Apple's official conference; \u0026 mdash; we have a security guard around the room, I feel like discussing state secrets. Despite these pressures, but he really want you to touch it, feel it, experience it. If you comment on Apple Watch the weight, he would nod in agreement. \u0026 Ldquo; because it uses real materials. \u0026 Rdquo; he says proudly. After that, it also told me to show up and buckle strap magnet. When we started chatting seated, he shook his head and said: \u0026 ldquo; last three years to develop a feeling something very strange. \u0026 Rdquo; he told me about the watch to watch trajectory: from a common clock Bavaria Square, dedicated to the Royal watches, to military timer, then that is the birth of watches Nike Air Max 2011 Men \u0026 mdash; \u0026 mdash; that was the early twentieth century things. But the phone allows the watch to become dispensable. Now, he wants to reshape the balance. Apple Watch comes in three versions, from the elegant sports watch luxury watch to bright colors. In Nike KD 7 Womens the back, LED emits light through the sapphire glass, and then by the photodiode converted these light signals, through algorithm to calculate the wearer's heartbeat. All data are synchronized with the iPhone, it makes the watch everyday Nike KD V Elite Low technology products become the center console. It can not only monitor the heartbeat, can also use Siri to obtain and transmit information, and even direct billing payment. With this product after Apple's position shifted from the desktop to the pocket, and jump onto our wrists, truly feel our pulse. This watch has proved that the most important Nike Hyperdunk 2014 thing Ivey product design, technology ranked second in his eyes only. This is a full aesthetic objects, even people who do not like electronic devices will fall in love with it. \u0026 Ldquo; We are always in the pursuit of pure and simple. \u0026 Rdquo; he said. In addition to watches and mobile phone connections, the Ivy and connection of the watch is also very interested in other people. \u0026 Ldquo; Inhibition you know how delicate and subtle high frequency of communication do \u0026 rdquo;? He asked. This problem has plagued the silversmith son: He is making tool to improve the world, or in the suppression of human nature \u0026 ldquo; We spent a lot of time studying this special internal mechanism, integrated in the built-in speakers?. \u0026 Rdquo; \u0026 mdash; \u0026 mdash; he said as he showed me. You can choose to wear a same Apple Watch people from the address book, and then send your pulse to him. \u0026 Ldquo; he could feel this slight beating, \u0026 rdquo; he said, \u0026 ldquo; you can feel my heartbeat. I think that's important. This will be a very elegant way to communicate. \u0026 Rdquo; this really is a great feature, or to interfere with the user's Jordan CP3 VI attention once again, remains to be seen. Nevertheless, Ivey eventually took his mystical masterpiece out this heavily guarded house, through the bright white corridors, show it to the world. Ivy looked to leave the back, I recall him showing me privately like Apple Watch scene when he made me listen carefully to the voice again wear the strap from Air Jordan Outlet the time. \u0026 Ldquo; you just click the button, the strap will come off, which is too great. \u0026 Rdquo; he said. He will let you pause, \u0026 ldquo; listen carefully this wonderful clicks. \u0026 Rdquo; he was almost in a whisper with me. When he uttered the \u0026 ldquo; wonderful \u0026 rdquo; when the word, tone gentle, slow \u0026 mdash; \u0026 mdash; \u0026 ldquo; beautiful ... wonderful ~ \u0026 rdquo; \u0026 mdash; \u0026 mdash; if he wants these words linger three days in general. This is perhaps the greatest achievement is the Ivy: It is not so that you can receive messages at any time, but to let you stop to focus on such a rare attention to detail. (Book Yu)