PDF Download#% Core Concepts of Marketing Life Full PDF
Author : John Burnett
Pages : 300
Language :
Release Date :2003-6-12
ISBN :0471469483
Publisher :Wiley
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.