[PDF] DOWNLOAD READ Visual Merchandising and Display [READ]
Author : Martin M. Pegler
Pages : 432
Language :eng
Release Date :2011-6-22
ISBN :1609010841
Publisher :Fairchild Books
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft from classic techniques to the most avant-garde developments Visual Merchandising and Display, 6th Edition teaches readers to present products at their best: color-coordinated, accessorized and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for green presentation. This book serves as a how to for creating a visual look and feel for a brand and optimizing images.