'There are lots of reasons why individuals are struggle to slim down but the major reason is that most weight loss systems derive from restrictive diets,'
explains the man behind meizitang red the program, diet expert and hypnotherapist John Richardson.
'Until obesity is accurately diagnosed and is re-labelled as a behavioural condition - and it is therefore treated as a result - no solution will ever be
found.
'It's not food that makes us overweight but way in which food is eaten. Beliefs, behaviours and associations would be the fundamental causes of the obesity
epidemic.'
Top of Richardson's hit list are eating by the clock, let's assume that the 3 main meals need to be eaten and seeing fat and sugar laden foods are a treat.
'Treating being obese with restrictive diets isn't any different to treating a broken leg with a painkiller,' he adds.
'For someone to achieve their ideal weight, the only way is to identify, question, challenge and change the detrimental behaviours responsible.'
To get this done, Richardson has devised a system which he dubs the 'self-chatter' diet which involves being aware of bad behaviours - and telling yourself
off when you try to do them.
'Self-chatter is your inner-voice and often, this self-talk happens so automatically you are barely aware of it, ' he explains.
'However, what you say to yourself may have a profound impact on the way that you feel and just what you can achieve.'
When it comes to weight leisure 18 slimming coffee loss, which means being aware of the behaviours that lead to weight gain, for example raiding the fridge at midnight or insisting on
a late dinner, and stop yourself before you do it.
'With time and effort, and by following a body's hunger and satiety signals instead of environmental cues, you'll reignite natural instinctive eating
habits,' adds Richardson.
'As a consequence, eating smaller portions and consuming less will become an ordinary practice.'