Park Land (on behalf of Guoguo Min) of the "Prelin" began a formal sales and marketing.
"Prelin" was launched in 2004, a series of womens brand. The store brand in the Park Land opened a shop in the store, now has 100 stores in She is selling operations. Sales is also an upward trend, monthly flat shop, Ciheoung stores monthly sales of 30 million won jordan high heels per month, there are 10 stores to reach sales of 20 million won per month (about 10 million won a RMB 80.39 million yuan).
So nike jordan heels "Perlin" program in 2007 to open sale market, the brand is very popular in the recent attack on low-cost wear market.
Their target population is between 30 to 50-year-old career women, leisure and nike dunk heels money to focus on goods, while increasing the proportion of suits. Spring is installed next year will account for 70% of the whole. In addition they will also utilize Parkland Busan plant in Korea domestic production lines, so that product quality to a new level.
Size requirements will produce 55-88 yards wide range of models. Pricing in the price of a dress ? 200,000 (about 1678 yuan) on a reasonable price around.
Large director Zhao said: "In the past two years the results of our analysis in the sale of goods is derived series for the sale of a significant increase we have to utilize the strengths of the brand to carry out 30 to 50 age design wear the brands sales. "In addition, he added:" With the recent bear market, large-scale sales of casual wear, formal wear large range of turn is also hot in sales. "He also added Yan, with shop shop as an independent discount stores more accessible to consumers, they expect women to dress in the market place.
"Prelin" 2007 year will open shop in shops and discount stores, hoping to achieve by 2010, 80 billion yuan (about 671 million yuan) sales target. requirements: fabric development personnel, the fabric needs to have more than 2 years experience, familiar with fabric weaving, dyeing, finishing process and testing methods, familiar with all the accessories, including buttons, listing, lace, ribbons, etc.;-making / plate in the person, clothing-related education needs of graduates, a version of more than 5 years experience, proficient in plate making process, the fabric properties, shrinkage ratio and embroidery printing process understanding; design staff, you need to brand fashion design experience, familiarity The overall style of the fashion brand, be fluent in PHOTOSHOP, CORELRQAW, AUTOCAD and other software.
BCBG main types of fabric move R & D, design staff, a variety of positions, including technical fabrics and accessories, fabric developer, fabric development manager.
"Top international fashion brands to China is also facing a localized problem, such as Europe and America who wear size, the Chinese people may not fit the need of domestic designed to re-plate, producing in some design details may also need to change more in line with the Chinese peoples aesthetic vision, like BMW came to China in order to meet peoples consumer psychology, specifically extended to the same body. "Pan Sheng said with a smile.
Fashion brands need R & D personnel is another important reason is that more fashion brands are willing to choose China as their production base. A top fashion brand, head of China said that Chinas apparel production has reached a very high standard, as long as the Chinese vendor that goods meet the requirements of top brands, they will consider ordering.