Recently, the "Innovation 2006 to win the future brand strategy --- Angelo press conference" in Wenzhou Jiangxin Hai Jing Hotel. Conference, the good news not only the birds through continuous innovation to create an international brand with national characteristics of the new strategy, while also introducing a new brand logo and slogan, and with the famous singer and spokesperson amphibious star Richie signed contracts, final that will be held March 18, "Same Song" Meet Angelo --- Wenzhou Richie concert.
early as 1996, when the Chinese market or brand-name clothing everywhere, when the famous rare, Angelo on the responsibility to promote national clothing brand, has always insisted on brand strategy, adhering to the "innovation "The principle of" quality is the basis for the brand, the market is the vitality of the brand, design is the soul of the brand, brand innovation is fundamental, culture is the source nike air more uptempo of the brand "brand operation philosophy, and always will be our countrys unique culture and innovation spirit into the brand and products into and respect the original design and improve the brand content, the formation of a "East West rhyme, weathering the new law," the brand style. Angelo served as ambassador through the hiring of Simon Yam; to participate in China International Clothing & Accessories Fair (CH IC); holding "Matrix two thousand," "Old Island Rookie," "days hanging Korea as" fashion concept conferences, etc. brand promotion, to promote their own brand of cultural ideas, convey their popular culture, the establishment of the domestic mens position as one of the leading brands.
Angelo Group ken griffey shoes Chairman Wu Zhize in the brand strategy conference solemnly announced Angelo brand innovations:
; focus on target customers. Angelos target customers for the 30-50 year-old middle class, and to quality, service, innovation and rational nature as a brand to meet the rational needs of target customers in order to progress, vitality, joy, as the brands emotional characteristics to meet the target customers emotional needs, to target customers with high quality, service, fashion design, brand experience auspicious festivity, for the creation of higher value.
replace the spokesperson. Angelo hired Jen as the new spokesperson. Richie is famous across the film songs amphibious entertainers, with positive health, fashion, good image of refined elegance, style and Angelo griffey shoes brand match.
identify new advertising slogan. Angelo According to the characteristics of the middle class, to identify new advertising slogan is "sky high I can fly", meaning good news with the modern success of men like birds flying in the cause of freedom and life, fully embodies the modern man of broad mind and a successful fashion-conscious feeling.
optimize the recognition system. Angelo brand identity is the original English, "Angelo" in the name of the alphabet "BAOXINIAO", is not suitable for international trends. Therefore, the good news birds remain unchanged original graphics, redesign Chinese font, and logo replaced the English "Sa in t A n ge lo", meaning noble angels, more conducive to international operations and promotion.
unified style coordination. Angelo will inherit the "East West rhyme, weathering the new law," the brand culture, through the design team to work together to international fashion, based on local use of Chinese elements, the formation of noble, refined, sophisticated style of products, and visual systems, application systems, communication systems graphics, sound, language strictly unified, unique brand culture, product style distinctive brand new image.