SEO is the process by which aspects within a web page are modified, related to its structure and content, to improve its visibility in search engine results.
In recent years, Search engine optimization has been one of the most valuable practices in web marketing due to its contributions to a web page's traffic. This contribution, depending on the page's intention, can translate into more sales, more opportunities, more publicity, greater dissemination of content, etc.
How do search engines work?
If SEO intends to get better positions for the search engine results, it is necessary to understand how these search engines work.
Tracking
Search engines trace a network on the web using bots, responsible for crawling web pages through links, in a similar way to which a user would surf the internet.
This tracking process begins by browsing previous web addresses and sitemaps; once bots access these sites, they look for links to other pages to visit them.
Indexing
When crawler bots have entered a web page, it records all the necessary information and indexes it according to its content, authority, and relevance. In this way, when you request the search engine, it will be easier to show us the information related to your request.
Importance of SEO
The reason why SEO is so important is simple: SEO makes your website more practical, both for search engines and for Internet users.
How can we see all this information in results? Let's do an example: If the search engine indexes our online store of musical instruments with the terms "violin," "guitar," and "piano," this will mean that our website has content related to these three elements. If our website is positioned as the first result for the search for the word "guitar," this will represent a high number of visits since it is estimated that the first result in a search engine gets around 60% of the clicks.
The number of requests made by each topic in the search engine is immense and will vary according to the type of content. For this reason, the benefit of being adequately positioned in search engines generates significant traffic for the website.
Index your website on Google
If you have your website, you are indeed interested in making it known, whether it contains cooking recipes, paintings made by you, educational videos, or your family business site; for this, you need to be indexed in Google and that people can find you when they request the search engine.
To begin with, according to the RAE, indexing is "registering data and information, to develop its index." In this case, indexing is how the information collected by google bots (robots that crawl and read the content of different sites) is added to the Google search index.
The information that has been indexed is related to the content of the said website. This information contains keywords that are used to associate a particular site with a search request.
The crawling process works as follows: google bots begin to navigate a page that they already have indexed and from the various links that the site contains. They then record information about new or updated pages within site. When Google bots find a link to an external site, they crawl the new page and repeat the process.