Get money to buy three or four thousand Tiffany Jewelry not choose gold, platinum and other precious metals, but to buy jewelery alloys of brass, stainless steel and other materials to build, will not look crazy? Do not believe, the conventional real money to guide the pattern of high-end jewelry market is changing, the sudden emergence of high-grade alloy jewelry, is more and more into people's vision.
Away people into the biggest selling point "appearance"
Li Jing is a well-known high-end jewelry brand VIP membership. In her home, earrings, bracelets, sweater chain "squandering For beautiful eyes." "No one is real money, but some than gold or platinum jewelry is more expensive." Ulrich said frankly: "I know this is not a very rare thing, but it is good-looking, I am willing to pay for it."
Good-looking style, styles, many women flock alloy jewelry. Many people began to feel: gold, platinum jewelry is valuable and significant level, but are die out, pick to pick opinions like those "some more than extravagance, fashion regret.
Than platinum, gold slightly monotonous template style alloy jewelry personalized appearance naturally became a major selling point, especially with clothing, but also give full play to the characteristics of its high with. Many customers directly with the clothes to the counter, with accessories for her scene. "Counter sales staff, said" unashamedly ".
Material not expensive price is not low
According to the counter sales staff, alloy jewelry more choice of brass, 14K gold, and then with artificial crystal, shell, pearl, exquisitely crafted, plating, paint and other craft, made of a variety of shapes jewelry, alloy jewelry material gold, platinum, precious metal ductility and hardness are ideal, and therefore more suitable to create a bit and new fashion wave of products. "
The material is not rare, does not prevent Cheap Tiffany Bangles Outlet scored in the high-end jewelry market. Some brand jewelry bluntly that they do not rely on rare hit the market by the style and design. Many brands are advertised as "handmade, international designer, and a small number of every kind of style, rare" Crash ", to meet the individual needs of women.
Handmade, international, limited edition, the words, for elevation jewelry Price, has an essential role. It is understood that the the alloy necklace store counter sales price of more than 1000 yuan start with the crystal, the price to rise, 3,000 yuan is not the most expensive. Even small accessories, earrings, mobile phone chain, one should be hundreds.
Fashion challenges conventional wisdom
Increasing year by year, sales of high-grade alloy jewelry counters in major shopping malls, Wuhan. Ordinary alloy jewelry set off in the jewelry industry trend, but also a fashion to traditional cognitive challenges.
The concept of the older people, choose gold, platinum reasons, one can preserve and increase the value-added, more traditional wear gold and silver Thought lineage. Alloy in their opinion not in the high-end of the column. Stainless steel, iron, copper and other materials of jewelry, it is does not enter the "discernment". Older people prying hands wearing people's neck is true or false; new generation inquire about the brand. Consumption and ideological differences are obvious. "Interview, many counter staff revealed that their brand consumption object positioning is very clear :25-40-year-old female fashion, trend vision.
