It's often said the money is in the list. And the bigger the list the more money you make.
But that's only partly true -- and here's why.
In fact it is the quality of the list that decides how much money you make. Some of my biggest and best conversion rates and sales for thousands of dollars have been made to a tiny, but top quality, list. In fact, so good are the customers on that list some of them have sent me gifts, even after paying me thousands of dollars for my products.It is an unerring natural law that quality and quantity tend to be inversely proportionate. So, given the choice, I'll gladly take a tiny list of good quality every time!
So how do you set about getting a good quality list from scratch?
Once you have generated a flow of quality traffic to your web site, you need to retain as much of that as possible by capturing the names of quality visitors. There are several ways you can do this.
Most popular are pop-ups, which visitors hate and webmasters love -- simply because they do tend to work.
Increasingly popular is the squeeze page, where you literally squeeze the visitor's name and e-mail address out of them, before you allow them to see the web site. How effective these two methods are depends on how intriguing your copy writing and bullet points, to convince visitors to fill in the name capture form, are. Depending on how your visitor has reached your site (clicking an AdWords, reading an article, search engine result or recommendation) you could achieve conversion rates ranging from 20% to, perhaps, double that figure.
But how would you like to achieve consistently more conversions -- and high quality conversions, at that?
All you need do is provide some content for the visitor to read before you demand their name and address. That way you don't violate the first rule of marketing (don't annoy your prospective customer). In addition, you also prove your worth, by letting them see the sort of information you are going to provide. This is far better than a headline -- no matter how throat 메리트카지노 grabbing -- and a list of bullet points, no matter how compelling. After all, that is self-praise, which will always have a lower credibility rating than letting them see for themselves how good you are.
Here's a further benefit with this method. If the visitor subscribes to your list, after they have sampled the goods somewhat, it means they are more likely to be a match for what you have to offer. The closer the match, the more you're likely turn a prospect into a customer. You don't want people on your list who aren't likely to ever become customers. Quality wins over quantity every time.
But the highest quality list in the world is only as good as your last mailing. Don't imagine for one moment all the prospects on your list are so enamored with you and your web site they are sitting in front of their computers studiously deleting every e-mail that does not bear your name. You know, from your own experience, just how much you are assailed with e-mail offers from every quarter. So your task is to keep your name in the forefront of your prospect's mind.
You want to strive to position yourself as the supplier of choice. Just as you might automatically think of Coca Cola or Bud, when you are thirsty, you want them to immediately think of you, when they have a problem in your area of expertise.
For this reason, you should be e-mailing your list at least once a week -- and initially far more frequent than that. If they first subscribed for a course, you may be e-mailing them initially on a daily basis. That's a good start. Thereafter once a week should be the target, which is why a regular newsletter is so valuable. Always remember we humans need to repeat something 21 times to form a neural pathway in our brains that creates a habit.
Once you have a built up a quality list by these methods, don't destroy your reputation by selling something in every e-mail or offering rubbish. Give plenty of free stuff and only offer something for sale about every fourth e-mail. Even then, only offer your own products or affiliate products you have personal experience of using or from someone of whom you have a high regard.
You can also make your contacts far more personal, if you occasionally mail your list by snail mail. Send them a free dvd or cd, because that's a sure way to get the package opened, even if they don't recognize your return address.
Once you have your list, guard it with your life, because it is the list -- a quality list properly nurtured -- that will provide your amazing lifestyle. Isn't that something worth working hard at?
Copyright 2006 Paul Hooper-Kelly and
Here's a familiar scenario that all of us college students have been in at least once in our lives: An important exam is coming up in a day or two, and you have not started studying yet! Guess what, the options for this critical situation left are either cheating on the exam, or being smarter, cram like you have never crammed before! In this desperate attempt to pass, pulling all-nighters are essentially mandatory.
However, pulling an all-nighter requires an important ingredient that exists in every college student's repertoire: caffeine! And the best way to get caffeine into our bodies is, of course, energy drinks! Not only are energy drinks cheap and effective, they are magic potions that will keep the study party bus pumping. This article will recommend the top 5 energy drinks that have proven to provide the best results. Keep in mind that this list is based on personal opinion and that energy drinks have varied effects to each individual.
5. Full Throttle Energy Drink
The Full Throttle brand has always been judged based on its producer, Coca-Cola. However, this energy drink really works! Although it only contains 140mg of caffeine in a 16 ounce can, Full Throttle delivers on its performance by providing a massive energy spike that will last a couple of hours. The only negatives about this brand are its very high sugar content of 57g. Though all that sugar certainly makes Full Throttle taste amazing, and will tide over hunger swings of most cramming college students.
4. Jolt Blue
The Jolt brand has always been a personal favorite. Out of all their drinks however, Jolt Blue is the one that provides the most kick. Packed with 220mg of caffeine in a 23.5oz packaging, it provides a serious energy boost to a sleep-deprived college student. Also, Jolt Blue is one of the best tasting energy drinks in the market and will keep a cramming student happy. An added benefit is the cool popping sound and fizz that comes with opening this bad boy!
3. 5-hour Energy
Don't be fooled by the small packaging bottle. 5-hour energy contains a huge 1870mg blend of delicious energy products such as taurine, citicoline, citicoline, tyrosine, phenylalanine, malic acid, glucuronolactone, and of course, caffeine. As well, 5-hour energy provides unparallel convenience, due to its small, 5 ounce bottle. A college student can carry it around with simple ease, and take shots whenever necessary. However, after the energy spike, users will most likely experience a crash, despite what the advertisement states.'
2. AMP Overdrive
Overall, the AMP Overdrive is great in getting the job done. Though a 16 ounce can only contains a 160mg of caffeine, the drawing factor for the Overdrive is its seemingly magical ability to enhance the feeling of desperation. Most users will agree that when taking AMP Overdrive, the feelings of fear and awareness are multiplied. This is perfect for cramming sessions, as the more desperate you are, the more awake you will be. The Overdrive is highly recommended for emergency cramming situations.
1. Rockstar Zero Carb
An energy drink that never fails to impress is the Rockstar Zero Carb. Sure it has zero carbohydrates and negligible calories, but the most impressive thing is the caffeine amount: One 16 ounce can possesses 240mg of caffeine, and the 24 ounce can has 360mg of caffeine. The amount of caffeine in this drink is one of the highest ever in beverage history! If you don't feel jacked after taking this, then you are very caffeine resistant. Rockstar Zero Carb is a must have for cramming sessions, as it will definitely keep any student awake through the long study nights.
In conclusion, energy drinks are a must have for cramming college students. One great advice for selecting an energy drink is to always look at the labels and read their caffeine amounts. Make sure you are getting what you are paying for, and that you are not drinking too much caffeine in one sitting. Now go and cram your butt off!