Cambridge English for Marketing Student's Book with Audio CD
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Cambridge English for Marketing Student's Book with Audio CD
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Series: Cambridge English for Paperback: 120 pages Publisher: Cambridge University Press; Student edition (July 15, 2010) Language: English ISBN-10: 0521124603 ISBN-13: 978-0521124607 Product Dimensions: 7.2 x 0.2 x 9.2 inches
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Book Description
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
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