Five grid warehouse Panding Guo: Mobile Internet economy multidimensional business model2014 Chrysler Cup finals dark horse competition in the software industry on October 16 to 17 held in Nanjing, the competition to get organized jointly by China (Nanjing) Software Valley support. On the morning of 16 entrepreneurial class, five grid warehouse chief officer fans to the audience share of the 'mobile Internet economy multidimensional business model' to explore the core of the mobile Internet era, and how to build a fan of the economy. The following is the speech Record field order: Actually, I was a veteran of software professionals, software for ten years, is now engaged in the mobile Internet business. Inspired by the Silicon Valley for participating in study done five grid warehouse. I do talk about cross-border mobile Internet, things to do five grid warehouse. Mobile Internet is people-centered economic logic of the traditional enterprise very much in transition, feeling very uncomfortable. Because I can be considered a traditional entrepreneur, and now the mobile Internet practice, so I want to summarize those reasons. A market economy is how to dry if we look at the logic of the market economy, will be eliminated;? Tell you how to do if the mobile Internet is a production factory goods, I do not know where the user if I?? is a user demand-side, this time to how to do? This time, there are two very important one is the channel, the second is the media. Why is this hard to accept these traditional companies, Wal-Mart, Carrefour closed shop. The core of the reason is because in the case of asymmetric information before, we used to rely on a media campaign, and the second one is concocted internet. In the business model is the logic of market economy to the core of the matter, preemption of business, after a lot through the media and channels, which is typical of the traditional market economy logic. The mobile Internet is very different economic logic. Every week people ask me, I can not do your distributors? I asked him, where the value of you? What do you do to me as a dealer? Our users directly to the five cell warehouse official website to buy my stuff, Throughout the logic inside you, what kind of role have? frame warehouse do not need five channels, because the middle channel is meaningless, can not create value for our customers. So I do not need the channel, do not need distributors, which is directly facing the user and commodity docking, their relationship is a high degree of symmetry. The user needs to provide personalized product experience, from the perspective of the user experience, it is to provide the ultimate personalized service. Around the crowd, you can not provide the ultimate experience of the service, you can not lock a group of users like you. The mobile Internet is to focus on the people to start, with the last to object to the core is essentially different. So there are a lot of traditional entrepreneurs come to me, saying that what a product, I did not understand a lot, because he said is a professional language. I said, you said ten minutes are not when it comes to your users, you say is the product's features. Second, your users continue to buy your products, know do not know why? There is your customers buy after the first do not buy what is the reason? Because he began to say that the product, which is the market logic, and the mobile Internet is unfolding around people. Traditional retail business is how to do it? Is the production of a good product, then be advertised, and the like into the supermarket process. This model has three characteristics: the first point is the high cost of 40.30% of the cost is taken away channels, 50 and 60% are to be taken away by anyone; the second is inefficient , to produce your own product, and then sell to the inside channels, timely sold today is a month or two to give you money, that you throw money into the money back is three or four months, working efficiency low. The key is the third point, the things you do not know who you are in the supermarket user? User what kind of advice you do not know. Because you sell this thing to go, you have a customer service, is to deal with customer service, is to let customers do not find you, you're meant to find problems. How to build a fan of the economy? I think the economy is also a fan of a good pattern, especially micro-letters, all the people are using this stuff. All of your users are on the micro-letter, you do not need to do APP, users will not be the next thing to buy an APP, in an open letter on the Air Jordan 4 Retro micro-micro store it. We have a circle of friends and old customers say five grid Air Jordan 4 Retro warehouses cherries very well, he had more than 800 friends, the effect is much better than advertising. Because he Nike Air Yeezy endorsed his friend did not know what five cell warehouse is, but know that he said yes, his friends would believe him. He at least gives us ten concerned users, the average brought me two pen orders. An old user, I buy a thing, can spread four to five people to know. This is a kind of logic is that? I summarize, there is no better business model than this, unless you are the resource type of seizure, such as pyramid schemes are not this way, pyramid schemes as well as interest, and fan the economy because he liked me. Five grid warehouse in the end to do what, in fact, a circle, is to think about how to become a fan of the user. Enterprises to build multi-dimensional business model, can not be solely on price differentials merchandise to make money, you can build a multi-dimensional model, we conclude that this is human-centered. Expand look at how to make users become fans, this is a lot of people care about. Fans are your employees, the first is the ultimate experience of the product, and the second is the community around the crowd to start. Traditional business, about 60% of the time is spent on marketing. The economy is the core fans more than 50% of the time is to study the needs of users; 35 percent of the time development of the product, the product realization is that you spend so much time studying user pain points; 15% used in the product. You are studying pain points and needs of users, and then realized the products must be the ultimate experience of Air Jordan 13 Retro the product. As an example, is that we do fruit warehouse five grid, then do soil eggs, how we put users into fans? Let me talk about the end of the payment experience, is on the phone to buy things, we must simplify, it is that you can not achieve Three seconds can buy things in our inside, eight seconds to send a gift. The second is innovation, based on the needs of users and innovation. A small button, more than 40% increase in orders; the third is the purchase requirements to five grid warehouse, for example, is to buy fruit this need. I often talk about the traditional enterprise, to solve the user the ultimate experience on the matter is not tall, it is how to solve the problems users encountered in the process. You solve it, you will be very fond of you, friends will be more willing to spread. So do what you want to experience the ultimate depth research users, in which you use this product, what kind of difficulties and characteristics, you can solve the most painful issues in your products are. You do the ultimate product, users will naturally care about you, you'll become a fan. Previous chain is to rely on the traditional media, or channels, no services of their own fans. And now you can build your own, the cost is very low. You can micro-channel subscription number, made a radio and television, put your micro-channel service number to make micro mall. Previously required state approval, now do not need, what you submit business license on it. Multidimensional mode mobile Internet business model is multi-dimensional business model, the first one is the spread pattern, the second is multiplication, the third is the valuation model. The main mode of multidimensional two companies, the first is millet, millet hardware is not money, millet software to make money, can Air Jordan Others earn twenty-three one hundred million a year; finance large Air Jordan 12 data also make money, Nike Shoes that is millet with multidimensional PK the original one-dimensional, and I think this is a cross-border model. The second half is unlikely to be called from the eyes of the brand, three squirrels. It is a do-nut brand. Now he is still for the line, only to this point, nor is it worthy of our study, the key is the third step, he is now a member of the animation industry, is to build your own voice products, as well as video, animation and so on through his carried out industrial extension. Nuts are false, I think this multi-dimensional business model is worth learning and reference. So there are a lot of people ask me, what do five grid warehouse? I say five grid warehouse very core, is to serve two customers to the pursuit of quality of life. That we must do the best eggs, because our customers are the pursuit of quality. People thought I was the fruit electricity supplier, I said I want to be a electronic products. We are not specializing in selling products which, more multi-dimensional business model, the user becomes a fan is to build the whole industry chain. Five grid warehouse to do a lot of things, you will not be surprised, because we are not constructed in accordance with the so-called brand product categories, we are in accordance with the population, to commence a series of ecological layout.