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We placed a call into CBS to find out if this was, indeed, a sample of Microsoft’s latest technology. Alas, the monitor is not a Surface. Instead, it is an Elo TouchSystems 26" Touch Screen that was used for the very first time by the anchor for this broadcast. According to the broadcast’s director, Ms. Couric worked on the touch application for a few weeks and quickly became adept at maneuvering the information on the screen.
What about the laptops? All of the political analysts on CBS used Toshiba M9 laptops. The other monitors around the set included a 65" Panasonic plasma in the front of the anchor’s desk, a 15′ Christe 12K Roadster (with a DNP screen) Rear Screen Projector, and a few Panasonic 50" screens with infra red bezels, for simple touching. All of this tech is HD capable, and you can bet it cost a lot of money.
FOX NEWS: Apple Fans in the Land of Murdoch
Is this what happens when Apple with adapter such as Toshiba ACC10H Ac Adapter , Toshiba PA2438U Ac Adapter , Toshiba PA2500U Ac Adapter , Toshiba Portege 4000 Ac Adapter , Toshiba Satellite A10 Ac Adapter , Toshiba Tecra A1 Ac Adapter , Toshiba Satellite R15 Ac Adapter , Toshiba Satellite A100 Ac Adapter , Toshiba Tecra 8000 Ac Adapter , Toshiba Satellite 1405 Ac Adapter , Toshiba Satellite 5205 Ac Adapter , Toshiba Satellite 2800 Ac Adapter fanboys and fangirls grow up? When checking the coverage on the Fox New Channel, we couldn’t find many distinctive monitors (they were too far away and were used more for decoration), but we did find a political analyst with a fondness for a tempting fruit: A silver 17” Macbook Pro.
What are the demographics for Apple users? Are Fox News viewers (generally considered to be more conservative than average viewers), a big chunk of the Apple consumer pie? We used to think that they might lean towards the slight left-of-center, but events like these make us question that idea.
Overall, the Super Tuesday set of the Fox New Channel surprised us with its large LCD-projector walls and its insistence on keeping all the graphics blue on the set, making it feel a bit dark. But we did like the enormous, curved monitor at the top of the set.
MSNBC and NBC: The Virtual Reality Poll Center and Screenwriter Displays
In the last few years, NBC and MSNBC have used cool new technologies to enhance their news broadcasts. For example, NBC News was the first to have a wireless-set news channel called NBC News2Go. Their most distinctive technology on Tuesday was a real-time Virtual Reality 3D graphic system that looked like a frameless monitor floating in air, Minority Report-style.
Newscasters Anne Curry and Lester Holmes delivered the latest results while walking around the transparent 3D monitor, and you could actually see them through the graphic. The Brainstorm/Vertigo 3D display used is supposed to change the size and the angle of the ‘screen’ and it depends on the orientation and the relative position of the camera. The result was similar to the one you have with some CG effects in the movies: At first, it’s slightly disorienting because it places an unreal element within a human space ("Can they bump into it? Why couldn’t they just have a screen there?"). But then you realize that the malleability of digital graphics allow active screens and graphics that you couldn’t have within a box and start to consider screens as primitive, rectangular things.
NBC political analyst Chuck Todd seemed to have a slightly different tech experience. NBC placed him in a room by himself with a large monitor, Screenwriter software (see ABC’s coverage) and a telestrator, and he was able to convey the changes in the polls using a stylus and writing on a separate screen (see video below). This set-up wasn’t as focused on the actual election map as the CNN touch screen, but the single camera shot was less busy and it allowed the analyst to illustrate his ideas clearly.
More election gadget analysis to come as we get the details. Did we miss anything? Let us know in the comments!