For us bloggers or content marketing of course SEO is one of the important things that we must know so that the content that we publish later can track the first position in the search engine..
Here I will share seo tools recommendations that we can use to make our work easier.
Free SEO Tools You Must Try
Happy news for your thrifty misqueen pal, below you can find seo tool reviews that can be used for free. You can select one or use multiple of them at once.
1. SEMrush
What is a SEMrush?
SEMrush is a software founded by Oleg Shchegolev and Dmitry Melnikov in 2008. This software helps optimize the company's website against search engines and helps companies run digital marketing campaigns such as doing SEO campaigns, PPC (pay per click), social media marketing, and content marketing.
This software works by pulling data from sites that can help you to understand how the site is performing. There are two main ways SEMRush pulls data.
The first way is through the search bar. If you type a website URL into the search bar, you'll get a report on the domain's keyword information and options. This tool will help research your business competitors so you can find ways to be able to compete with them.
2. Ahrefs
What is a Ahrefs?
Ahrefs is one of the digital marketing analysis tools commonly used to prepare reports on audit reports, backlink analysis, ranking URLs, competitor analysis, and others.
With this wide range of uses, Ahrefs is the tool of choice for professionals, and provides 4 kinds of payment packages. From $99 to $999, you can simply choose the one that fits your budget.
To be able to use Ahrefs properly, you need to know about the features they provide, in this article we will discuss some of its features.
3. Google Keyword Planner
Google Keyword Planner is part of Google's ad platform. This service is actually used to find and analyze the right keywords for ads. However, in practice, Keyword Planner can also be used as an SEO tool.
There are two reasons why this platform is a favorite free keyword tool for many people. First, because it is owned by Google. As a Google platform, Keyword Planner has complete access to keyword search data. This point alone has added to the accuracy value of keyword research.
Second, Google Keyword Planner is designed specifically for businesses. With specific stipulated, you can get insights that support conversion rates to rise. This kind of insight will be invaluable if you want to implement a content marketing strategy for your business.
So, what exactly can you get from Google Keyword Planner? At least you can access these four things:
Keyword ideas from combined words, website URLs, or product categories;
Number of keyword volumes and keyword trends in search engines;
A list of keyword ideas from a combination of multiple keywords;
Estimated keyword performance, number of clicks, and advertising costs in Google Ads.
Pretty complete, isn't it? All of the above data can be found without paying a dime. Now it's your turn to research keywords according to your industry, language, and business location.
However, there is one thing to keep in mind. The data that Google Keyword Planner shows only includes on paid searches. When used to predict the level of keyword competition, the data that appears contains only competition between keyword planner users themselves.
In other words, Google Keyword Planner won't really be able to show the level of keyword competition. Therefore, it's a good idea not to make Keyword Planner the only SEO tool.
4. Google Search Console
This free keyword tool is still from Google. Using Google Search Console, you can monitor the web, maintain its performance, and resolve website issues related to Google search results.
In more detail, there are several services that can be accessed with this platform. Here are some of them:
Monitor the crawling process of Google bots on the website;
Fixed indexation issues and became a medium to request web re-indexation;
View keyword search traffic on Google. This includes viewing effective keywords on the website;
Receive warnings when there is unnatural activity on the website;
Shows which websites contain links to your web (backlinks);
Shows AMP issues, website versions on your phone, and other search features.
From the list above, you guessed it: keyword research is just a small part of what Google Search Console uses. That said, that doesn't mean this keyword search feature is meaningless. In fact, this section is very, very unique.
Through Google Search Console, you can find out how your keywords are performing on the web. This data is an important tool for you to do seo optimization on-page.
So how to research keywords?
It's easy. If you've already added a website to Google Search Console, you just go to the platform in question. Then, click the Performance menu on the left side of the page.
Later, you'll be shown a graph of website performance in Google search results. More fully, this chart contains the number of clicks to the website, impressions, CTR, and average ranking in the search results.
When you scroll down, click the Queries tab and note what keywords appear. These keywords need to be used as ammunition for content optimization. Please update the created content by entering keywords into strategic elements such as headings, image file names, alt text, and the content itself.
5. Ubersuggest
Ubersuggest ranks among the best free SEO tools you can't miss.
For free keyword tool sizes, Ubersuggest offers very complete features. From domain performance overviews, SEO effectiveness reports per page, keywords recommendations, content ideas, and backlink data.
In addition to all the features offered, Ubersuggest also has a very friendly and intuitive user interface. It won't take long for you to understand how this platform works. So, you don't have to be intimidated by the menu buttons.
In order to answer the purpose of the article in advance, this section will discuss the features of Ubersuggest related to keyword research. There are at least three features you can take advantage of. All three are keyword ideas, content ideas, and keywords.
Keyword ideas
Just like the title, this is where you can get strategic keywords ideas for the web. It's very easy. All you have to do is enter the targeted keyword into the field provided. Then, don't forget to change the settings to the desired target language.
Instantly Ubersuggest will provide a list of keyword recommendations. Each keyword recommendation provided comes with data in the form of volume, cost-per-click (CPC) for ads, keyword competitions in paid search categories, and SEO keyword competitions.
If you click on one keyword recommendation given, Ubersuggest will immediately display a list of keyword overview. The list contains a large hundred websites containing the keywords in question. Not only that, the list also comes with the estimated number of web visitors per month, backlinks, domain score, and the number of shares in sosmed.
All data displayed can still be customized again. You can see data from the exact keywords entered in the Suggestions tab. Then, you can also see the recommendation keywords (not always exactly the keywords you enter) in the Related tab. For the latter option usually contains popular keywords recommendations and a high level of competition.
Content ideas
The way content ideas work is still very similar to keyword ideas. You enter the keyword you're looking for, and then Ubersuggest searches for all the content that contains the keyword in the title and component URL (slug).
In addition to all content lists, there's data on estimated visitor numbers, backlinks, and social shares on Pinterest and Facebook that can be snooped on. Any content in the list can also be opened. That way, you can compare what kind of content competitors create.
Up here, all you have to do is create better content than your competitors do.
Keywords
Through the keywords option, you can find out what keywords your competitor's website is using. Each keyword used by competitors will be accompanied by data on volume, ranking in search engines, estimated visits, and difficulty SEO numbers.
You'll also find keyword overview for each keyword. Ubersuggest will contain top websites that use similar keywords. Then you can compare how your keywords effectively and perform when using the other web.