Xbox One the first into China, Microsoft in recent years, a few of the wonderful chess, there are three main reasons: first, the advantage of low prices is expected, somatosensory game popular[IT Times Editor's note] the past few hindsight image of mobile and Internet field, Microsoft Xbox One the first into China, as China lifted the ban six months, the first game to enter the Chinese market, game console, the author believes, This is Microsoft in recent years, a few of the wonderful chess, there are three main reasons: to seize the opportunity to play a first to market advantage, covering Air Jordan 5 Retro the vast majority of loyal players; hardware prices lower than expected pocketed the eye; parenting education Air Jordan 7 Retro and somatosensory game favored by the Chinese Air Jordan 11 family ʱ?? In last week's ChinaJoy Game Show, Microsoft announced that Air Jordan 17 Xbox One is about to enter China, the official price of 3,699 yuan, the official on sale date of 23 September. This means, Xbox One game will become China lifted the ban on entering the Chinese market since the first half of the game console, ahead of its main rivals Sony and Nintendo Air Jordan 11 similar Nike Lunar Haze products. Xbox One the first into China, a change in Microsoft's previous image in other mobile and Internet field hindsight, in my opinion is the company in recent years, a few of the wonderful chess, there are three main reasons: first, grab opportunities reap first-mover advantage, Microsoft Xbox One game console the first to launching, I think the greatest significance lies in time to grab the initiative in the not too mature Chinese game console market preconceptions, laid the 'industry standard', the subsequent development of the greatly benefit. In fact, the global game console industry Top 3 of Sony, Nintendo and Microsoft are all eyeing the large Chinese population of the country, but subject to the policy ban, has been unable to go further, to rely on the first landing parallel equipment to cultivate the market. Over the Air Jordan Others years, China has grown up a group of Air Jordan 17 loyal players, who will become the first in the number of these small but ARPU (average revenue per user) values higher first choice players. If Microsoft is able to enter ahead of three months to six months, you basically can cover the vast Air Jordan Others majority of Chinese game loyal players a host of newcomers is the fatal blow. Second, the hardware price is lower than expected pocketed the eye Xbox One news into China a long time, at the sound of the uproar of discussion, a lot of game industry observers and senior players think its price will not fall below $ 800. Microsoft throws final price of 3699 yuan, it can be said to exceed market expectations. ChinaJoy first day of a predetermined amount only 10,000 units, while not particularly dazzling data, but considering the host of the game itself audience magnitude, this is acceptable. In recent years, Xbox with rising star attitude, product performance can be Nike Air Yeezy said to have been recognized by the players. High quality coupled with low prices, with China the most popular and cost-effective coincide, is expected to achieve a good initial reputation. Third, function or Xbox One game favored by the family in addition to the game outside of the function, Xbox One has been hit there somatosensory entertainment. Nike Shoes For instance, in the introduction of products into China, Microsoft also highlighted its parenting education and somatosensory entertainment. Both, I believe that in China's home market more easily recognized, family entertainment, and parenting education are the most important thing in China. Indeed mention Xbox, will have to mention it somatosensory advanced technology, many high-end homes have been purchased Xbox users through parallel channels, it is said to be the most valued somatosensory entertainment experience. I believe added localization content Xbox One more into the high-end home living room. Of course, in addition to the above three advantages, Microsoft is also facing some challenges can not be avoided, such as how to change the Chinese people do not want to spend money to play the game concept, to lead the industry chain players to win together; devices and content and if the audit will not be He was 'castrated', how Nike King the parallel market competition. But overall, Microsoft announced that Xbox Air Jordan 11 One the first into Air Jordan XX8 China is to take a step wonderful chess, subsequent advantage superimposed effect will be unlimited. [IT Times Editor] Although the Xbox One grab market opportunities, but still faces many challenges. Although Microsoft's hold to the state-owned Blockbuster thigh, the particularity of the Air Jordan 14 Retro Chinese game market can not be ignored, online games and mobile games are the main areas of the game, to spend three-four thousand yuan to play Xbox One, perhaps only those core gamers will be so do. Therefore, Microsoft Xbox One in order to gain a firm foothold in China, to seize the core users is the primary key. In addition, the parallel market in the face of competition, but also the relevant departments to rectify the clean-up, in order to create a healthy environment for the gaming industry, promote Chinese game market with international standards. [Editor / Lina] OF Haigang, micro-channel public number: lihaigang_com, micro-channel private number: lihaigang