Customers Wars smoke is not casual, this time the US group has wholly acquired Cool News Network, targeting the Ctrip, OTA we going to change of weather pattern?[IT era network, IT Times sharp observation] in 2014 Air Jordan 4 Retro China online hotel market share, Ctrip, where to go, eLong are among the industry's top three. But to the end of May this year, the market situation has suddenly changed, Ctrip pay about $ 400 million, a 100% premium to acquire a 37.6% stake in eLong, becoming the largest shareholder of eLong, past the three pillars are thus It became the two kings hegemony. However, the first half of 2015 from US group results have shown that the number of US group hotel night in the first half reached 33.56 million, the transaction amounted to 5.3 billion, China has become the second largest hotel online trading platform! But this is not yet finished, yesterday US Mission confirmed to the media suddenly wholly acquired Air Jordan 7 Retro Cool News Network. Cool News Network beginning from the start has been to provide search technology through tickets, hotels, resorts and other search information, to cover up to more than 200 cities across the country, where the hotel search reached 80,000, which is Ctrip , undoubtedly a blow. Ctrip is the largest business from the hotel, on the couch, how can Yung Long others to sleep? Why suddenly announced that the US group performance? For the US group recently announced first-half results, the outside world is also divided. Let's take a brief look at why US corporations suddenly announce results in the first half. 1, Baidu Robin Li announced that the 20 billion pound heavily Baidu rice, such a large sum of money to drop down, the US group is undoubtedly a tremendous pressure. Currently the US group buy in areas temporarily in a leading position, but in the next big O2O era, the US group has only just begun, the outcome of this war is far from over. Since rice is taken over Baidu, has been more fierce force, the Li hit 20 billion, made clear to Sike O2O the entrance, the US group Air Jordan Fusion how can we not nervous? 2, the second threat comes from the Alibaba threat Ali and Ant gold dress invest 6 billion to support the word of mouth network, and publish with O2O service around the life and social features the latest version of Alipay. Clearly, as the United States Mission to the current Nike Shox shareholders of Alibaba control of the US group is any hope, Ali simply direct their own big O2O, playing the US group arrogant arrogance, so one day the US group had no money can not afford to consume again Continue holding. 3, as the field of public comment now buy second child, has been chasing the US group, although public comment is not very fierce offensive, but after all public comment Air Jordan XX8 there Tencent this godfather, but also micro-channel public comments in support of this entry Air Jordan 17 , Baidu, Ali are strengthening the layout, does not exclude Tencent next step may be for public comment of a big move. 4, the US group's own funds have been very nervous, the US group urgently needs new financing, if not plenty of reserve funds, Air Jordan Others the US group will most likely be BAT burn war to a slow death, so the US group announced considerable need for adequate data for investors to see, so to get more financing. Air Jordan 4 Retro US group hotel Ctrip current threat, how much? In the face of tripartite siege BAT, plus its own financial constraints, this is easy to see the presence of the US group's first-half earnings report some water, the intention is to finance, outside of the US Mission to dispel concerns. But it said the US group is not Air Jordan 9 Retro all hotels are false data made out of? Of course not. US group hotel rates for Ctrip is still quite lethal. First hotel to buy market share, the US group has far exceeded the Ctrip. Hotels Group Buy now occupies the entire online hotel reservations market about 10% market share, while the US group has occupied the hotel to buy more than half of the market share, with the hotel to buy the market fundamentals, the US group to enter the online hotel reservation can enter on the front, back can retreated. Secondly, the US group is currently more than 90% of its business comes from the mobile terminal, which reflect the Nike Shoes US Mission in the mobile terminal entrance there is still some advantages. If out of the hotel alone, the US group could be like cat movie, as another US group Takeout US group to create a separate hotel APP, Ctrip direct threat. Finally, the US group has a strong ground to promote the team, their team has gone deep into the ground every city across the country, which has a very big advantage for the hotel at the US Mission to expand the line merchants. At present, many hotels are more dispersed, the hotel's four-tier cities in the expansion of the US group than Ctrip advantage. The final outcome depends on the mode of Air Jordan 15 confrontation: push direct sales beauty contest PK sit between the final group with Ctrip actually contest between the two modes, the US group started from buy, while Ctrip from star hotels to get rich. US corporations have been able to in a few Air Jordan 13 Retro years time, to seize a considerable section of the online hotel market, with its strong line pushed Shimoji Direct is inseparable from this point to the rapid expansion in the hotel where the market may be seen. Where since the establishment of a strong ground last year, from low-end market of their choice as a breakthrough, and then again a solid Air Jordan 8 Retro low-end market, high-end market offensive strategy let go Where to start soaring in the hotel market. Nike Air Force 1 Ctrip currently more than 10,000 customer service to answer the phone in the office failure, passively waiting for customer telephone reservations, sales of this model to sit in the team fighting the above will be far less Nike Free than the US group, to where the ground forces strong attack mode. The acquisition of eLong, Ctrip, in fact, did not have much substantive help it, it would expand Ctrip loss. Currently in the entire hotel market, the low-end market, the US group and go where the model has pushed them in this field began to lead Ctrip, Ctrip sitting pin mode to maintain the ability to let it hold on to high-end market share, indeed, people have something to worry about. Overall, the acquisition of the US group this time enough to explain its Cool News to become bigger and stronger in the online hotel market determination, the US group with a strong push team will initiate a more violent attack to Ctrip, of course, also will certainly Ctrip will take counter measures against the hotel on between both of them will be further upgraded, future winner of the online hotel market remains to be seen. [Editor / Zheng Xi Liu Kuang this paper era for IT network, IT Times manuscript. On the micro-channel public number: liukuang110