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L’Oreal Luxe has unveiled a new flagship feminine fragrance from designer Giorgio Armani. Sì (which means ‘yes’ in Italian) will make its travel retail debut in Europe, the Middle East, Africa and Asia Pacific in September, before being rolled out to the Americas in 2014.

The face of the fragrance is actress Cate Blanchett, who attended the official launch event, held in Milan in late May.

“Sì is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit,” noted the designer.

The Sì juice is described as chic, sultry, intense and soft. A “reinvented” chypre, it features three accords: cassis nectar, modern chypre and light musky wood. The cassis is complemented by two different types of vanilla. Other key ingredients include Rose de Mai, freesia, patchouli and amber.

The simple yet structured flacon features tapered curves, and is topped with a black, Bakelite-style cap.aplcyのブログ