Discover how Augmented Reality Can Take Auto Businesses to the Next Level.
You have to be living in a hole in order to ignore the “Augmented Reality” trend when it comes to successful companies, and that's in part why they're successful: They quickly adopt efficient and effective practices.
Having this in mind, we need to look at what makes AR (Augmented Reality) such a powerhouse for nearly all the industries on the planet.
Throughout this article we'll go over what AR can do for Auto Dealerships , so if you own a car dealer, garage or you're a part of the automotive industry, then this post is simply one you cannot skip.
Standing Out From the Pack:
First of all, adopting AR can make you stand out even in the most saturated markets. AR is something that isn't only effective but capitalizes on the power of visualization. Instead of explaining benefits to people, you can show them, and that makes. Being the first is important, and that's true for innovation more .
On the other hand, AR is futuristic and recent, and that makes you stand out as most if not all auto dealers in your region fail to adopt it early.
. Than Anything
Speaking About Innovation, That'S What We'Ll Talk About Next.
Branding For Innovation:
. Innovation Is A Word Many Speak But Few Understand Innovation Is Usually Something Risky, Something Resource-Consuming And Something Only Big Companies Can Afford.
This is false as far as Augmented Reality is concerned.
The costs aren't that high, and you can adopt this technology even if you're a small company. It does look expensive, but that just adds quality to your brand.
You' ll be perceived as a highly innovative brand without the need to have an R & D department, and that is just priceless!
Added Features for Services and Products:
AR can add new features to existing services and products. As an example, there was a car dealership I recently went to which showed me the engine to one of their car models with the hood closed by just popping AR on.
Their salesman explained some really neat mechanical processes going on with the different car parts and told me about some of the most common mistakes people make while maintaining their new cars.
A new layer was added on top of the product (the car) and the service (the salesman and the explanation) enriching the service immensily with just one small AR feature.
Closer Relations with Customers:
Since we're talking about extra layers of service, we know that when it comes to services it pays to have a close relation with customers.
AR can also boost your interactions with your clients by making them feel part of the experience. Grabbing my past experience with the AR service from the last section, I felt included in the experience as the salesman explaining how the engine worked, and I instantly became a part of the process, not just an observer, but someone who could interact with the parts if needed, even asking for a zoom-in on the air filter at one point.
Efficiency Boost on Service and Sales:
By now you understood how powerful AR can be in boosting the effectiveness of sales and service, but know that AR will also boost efficiency.
It will allow people to do more with less time, overall increasing the auto-dealership's profits and minimizing costs.
This just makes AR a no-brainer when it comes to adoption, as the cost of adoption is soon nullified by all the money you'll be saving when using the right AR toolset.
Employee Education and On-the-Fly Tutorials:
By understanding how AR works and how you can overlap virtual info and images over real-life substrates, you'll also understand how this is a tool that can be valuable for tutorials and employee education.
You'll be able to teach your employees without the need to actually remove car parts, and you'll also be able to let the staff take interactive AR tutorials to hone their skills.
They'll learn by doing, and everyone knows that's better than just looking at some whiteboard for a few hours a week .
Demonstrating with a Hands-on-Approach:
Selling a high price item is something that always needs a lot of effort. The customer is worried about making the best choice, and rightly so, and it is any car dealer's responsibility to deliver value to its client, therefore needing to explain the benefits of Each car over the other.
AR can be an amazing tool to help you achieve this, enriching the demonstration with a hands-on-approach.
Customizing Each and Every Auto Dealership Experience:
Finally, don't forget that AR is programmable.
This means you can tailor your AR service towards your preferences and really give your auto dealership a unique and customizable AR facet.
Branding is something that needs to be planned and unique, and your AR complement can't go against it, so it's relaxing to know you can customize it to fit your needs and branding, complementing your whole marketing rather than rowing against it.
Faster Car Servicing:
There are a lot of car dealerships that have a built in service garage. Having that said, AR also has a lot of cards to play here since it can show mechanics the quickest way to do something and give them the rundown on procedures they Still haven't mastered or need to check on some info about.
This will hasten service while making the mechanics more effective than ever.
Minimizing Costs, Maximizing Benefits:
Overall, measuring everything we covered throughout this post, it is easy to see how AR will impact auto-dealers, minimizing costs and maximizing benefits.
It can increase your profit margins, it can reduce your running costs, it can help sell more and educate Service And Sales Your Force.
There Are A Lot Of Benefits That Come With Adopting Augmented Reality, And The Cost Is Not That Much, So Why Should You Not Adopt This Emerging Technology?
Give It A Try, It Will Be Worth It.