Auto Parts in the city, an array of brand car accessories centralized cluster effect is obvious, and the choice is large, brand and price open, transparent, and in favor of consumers, purchase, at the same time, the scale of operation of the surrounding industrial chain formed radiation and driven role, but auto parts in town pie, is also a trap, this is also true of the realities of the current City Auto Parts automotive after market accessories distribution channels: component manufacturers (genuine parts) OEM Parts Department City Auto Parts and Accessories dealer outward flow of the last to arrive through the main and secondary channels of 4S repair shop, fast repair chain, comprehensive repair shop and roadside shops; component manufacturers (deputy plant parts) by City Auto Parts and Accessories dealer, and last but not reach the same market.
The ratio of pure pieces automobile enterprise channels control efforts and time to market Auto Parts City have both channels of genuine parts and deputy plant parts, eating a considerable part of the consumer, the position of the main channel of the 4S shop by This is shaken. Currently, nearly half of the owners, after the warranty period may give up the 4S shop, the lower-level models on the 4S store loyalty lower. However, because consumers are mostly non-professional customers, is not easy to identify the authenticity, such as spring clever salesman sublingual, very gullible purchase of fake and shoddy products to different shops will be operating on the same brand, competition leads to price imbalances, homogeneity a different price consumers foggy dilemma. Products are factory and deputy factory looks much the same, but the gap between price and quality for example, the same shock absorber, the high price point of 300 yuan, cheap as long as 50, 60, original, deputy factory, small workshops , the price difference between the existence of multiple. If run into a honest seller, will be admitted to the distinction, once run into unethical sellers, very gullible individual counterfeit products and even security signs, and owners in general do not distinguish. Part owners worried to be "Fudge", the Auto City Price had to give up the temptation, Auto Parts City, 4S shop on the overall business is also facing many problems:
First, the lack of management standards of the industry, the industry focal point, the weaknesses in the management system (or means);
Second, Auto City building too much excessive, resulting in the same competition, declining profits, part of the Auto Parts City operates unsustainable;
Third, the hardware facilities is relatively backward, the operation is relatively extensive to solve the problems inherent in subversion and innovation to the traditional mode. Explore a new model, unified purchase channels regulate market behavior, good quality, Auto Parts City prerequisite for development and growth, should move on, on the old road at the edge of the eliminated eventually diversified information technology, chain and The international final path. Business innovation, Auto Parts City need to change the traditional mixed operation mode, specialization, both car care, auto repair, automotive supplies, car modification services, professional subdivided a large-scale, true to form 4S function of the one-stop convenient services to make the market more standardized. Three years or five years, the combination of the accessories price advantage and the maintenance of the city's maintenance cost advantages to attract low-end car owners and has high-end car owners over the age of the vehicle followed by management innovation, industry access threshold should be set up to require product qualification of manufacturers and channels must be legitimate; establishment of the technical supervision part, responsible for consumer complaints, floating rent incentive recent years, China has become the major powers of the world after the United States, the second largest automobile consumption. The large car ownership has created a huge flow of auto parts market. 2006 automotive aftermarket accessories market size of over 100 billion yuan. The development of the automotive aftermarket through four stages: from parts sales shop - Auto Parts Street - City Auto Parts - Auto Parts park or auto parts chain. Transition to the fourth stage currently, but the selection of the final model is still in the exploratory phase.
The ratio of pure pieces automobile enterprise channels control efforts and time to market Auto Parts City have both channels of genuine parts and deputy plant parts, eating a considerable part of the consumer, the position of the main channel of the 4S shop by This is shaken. Currently, nearly half of the owners, after the warranty period may give up the 4S shop, the lower-level models on the 4S store loyalty lower. However, because consumers are mostly non-professional customers, is not easy to identify the authenticity, such as spring clever salesman sublingual, very gullible purchase of fake and shoddy products to different shops will be operating on the same brand, competition leads to price imbalances, homogeneity a different price consumers foggy dilemma. Products are factory and deputy factory looks much the same, but the gap between price and quality for example, the same shock absorber, the high price point of 300 yuan, cheap as long as 50, 60, original, deputy factory, small workshops , the price difference between the existence of multiple. If run into a honest seller, will be admitted to the distinction, once run into unethical sellers, very gullible individual counterfeit products and even security signs, and owners in general do not distinguish. Part owners worried to be "Fudge", the Auto City Price had to give up the temptation, Auto Parts City, 4S shop on the overall business is also facing many problems:
First, the lack of management standards of the industry, the industry focal point, the weaknesses in the management system (or means);
Second, Auto City building too much excessive, resulting in the same competition, declining profits, part of the Auto Parts City operates unsustainable;
Third, the hardware facilities is relatively backward, the operation is relatively extensive to solve the problems inherent in subversion and innovation to the traditional mode. Explore a new model, unified purchase channels regulate market behavior, good quality, Auto Parts City prerequisite for development and growth, should move on, on the old road at the edge of the eliminated eventually diversified information technology, chain and The international final path. Business innovation, Auto Parts City need to change the traditional mixed operation mode, specialization, both car care, auto repair, automotive supplies, car modification services, professional subdivided a large-scale, true to form 4S function of the one-stop convenient services to make the market more standardized. Three years or five years, the combination of the accessories price advantage and the maintenance of the city's maintenance cost advantages to attract low-end car owners and has high-end car owners over the age of the vehicle followed by management innovation, industry access threshold should be set up to require product qualification of manufacturers and channels must be legitimate; establishment of the technical supervision part, responsible for consumer complaints, floating rent incentive recent years, China has become the major powers of the world after the United States, the second largest automobile consumption. The large car ownership has created a huge flow of auto parts market. 2006 automotive aftermarket accessories market size of over 100 billion yuan. The development of the automotive aftermarket through four stages: from parts sales shop - Auto Parts Street - City Auto Parts - Auto Parts park or auto parts chain. Transition to the fourth stage currently, but the selection of the final model is still in the exploratory phase.