Shanghai Automotive Group today re-launched sedans in Shanghai, once faked administrative significant results declared? Or in the experience of its own brand sink, struggle, struggle after a tenacious rise?
Perhaps many people are trying to get this answer: sedans Shanghai had not discontinued, today sedans will have with the general public in the Shanghai Automobile Group, GM-third of the world?
Think Geely, Chery and-coming Chinese independent auto brands in the face of unimaginable difficulties and doubts, they actually have their own slice of the market. Shanghai Automotive technical level, the financial strength, the state-owned background, Shanghai sedans may really become a world-class local brands but history will not be reversed. Only produce less than 80,000 cars brand in November 1991, the day officially discontinued, never aware that today will make a comeback However, the Shanghai brand today again back in the market, you will find yourself facing Environment and original very different not only more intense competition from foreign brands, is the number of local brands of common ancestry and family several times more than the 1990s Shanghai Automobile Group, Shanghai sedans name can be resurrected, but if you really want to make Shanghai Brand The sedan once again restored to the image of the market that year, and even comparable with the foreign brands, there is a very difficult way to go Shanghai sedans then why would withdraw from the market? The fundamental reason for the problem lies not in the business of Shanghai sedans, but SAIC's strategic focus and direction on the development of independent brands, but today, when SAIC's initiative to build its own brand, the best market environment has been in the past, Shanghai sedan first faced with the the Roewe brand's market positioning how to separate them SAIC had time to launch its own brand Roewe series may be facing some kind of tangled in SAIC seem, the Shanghai brand has a strong local color and market expansion will be limited by the geographical aspects In fact, Shanghai sedans of course in the name of local color, but its brand is like a red flag, with a Chinese-obvious features of many brands in the world auto industry, in order to named after the brand most famous place names indeed the Shanghai Automotive Features, the characteristics of China's Shanghai brand but also allow the brand to achieve visibility, because of the unique status of Shanghai's economic development as well as historical and cultural Shanghai itself has a powerful brand relying on familiar but Shanghai brand easy to write and easy to remember, to read fluently, its past in the history of China's development is not discontinued by any impact in the West, Chinese consumers for Shanghai Shanghai brand cards complex or deep comeback, only a symbolic significance, perhaps just for a psychological salvation Shanghai Automotive Brand Architecture let the original Shanghai sedans discontinued Shanghai brand perhaps only as a secondary brand and the presence of, or as a new brand on behalf of the different industries SAIC senior once said this: Roewe brand as our mother might Shanghai brand as a sub-brand of a model, a market-specific word brand from the past, Shanghai Automotive to participate in large-scale auto show live situation, Shanghai sedans specific market perhaps being a little bit to present a clear outline of the 2009 auto show, SAIC show three own brand new energy cars. Including i. But the brand is not rumors circulating as fourth BMW brand, the so-called fourth brand, just two brand under the BMW brand. Because new energy vehicles is a technology development trend, all brands and categories car must or can be applied to Shanghai sedans was deliberately given the image of the new energy vehicles, estimated or with Shanghai Automotive Group senior the Shanghai brand market positioning has yet to make the final decision about if Shanghai sedans then discontinued Shanghai Automotive lost the first opportunity to own brand stronger, then there is no revival Shanghai brand timely given the Roewe name gave its own brand cars, is the loss of a second chance today brand cars solemnly introduced, it must be given a clear market identity, as well as the planning of the future development of the target to from discontinued the tragic, the excitement of the resumption of production, began sedans in Shanghai new brand journey.
Perhaps many people are trying to get this answer: sedans Shanghai had not discontinued, today sedans will have with the general public in the Shanghai Automobile Group, GM-third of the world?
Think Geely, Chery and-coming Chinese independent auto brands in the face of unimaginable difficulties and doubts, they actually have their own slice of the market. Shanghai Automotive technical level, the financial strength, the state-owned background, Shanghai sedans may really become a world-class local brands but history will not be reversed. Only produce less than 80,000 cars brand in November 1991, the day officially discontinued, never aware that today will make a comeback However, the Shanghai brand today again back in the market, you will find yourself facing Environment and original very different not only more intense competition from foreign brands, is the number of local brands of common ancestry and family several times more than the 1990s Shanghai Automobile Group, Shanghai sedans name can be resurrected, but if you really want to make Shanghai Brand The sedan once again restored to the image of the market that year, and even comparable with the foreign brands, there is a very difficult way to go Shanghai sedans then why would withdraw from the market? The fundamental reason for the problem lies not in the business of Shanghai sedans, but SAIC's strategic focus and direction on the development of independent brands, but today, when SAIC's initiative to build its own brand, the best market environment has been in the past, Shanghai sedan first faced with the the Roewe brand's market positioning how to separate them SAIC had time to launch its own brand Roewe series may be facing some kind of tangled in SAIC seem, the Shanghai brand has a strong local color and market expansion will be limited by the geographical aspects In fact, Shanghai sedans of course in the name of local color, but its brand is like a red flag, with a Chinese-obvious features of many brands in the world auto industry, in order to named after the brand most famous place names indeed the Shanghai Automotive Features, the characteristics of China's Shanghai brand but also allow the brand to achieve visibility, because of the unique status of Shanghai's economic development as well as historical and cultural Shanghai itself has a powerful brand relying on familiar but Shanghai brand easy to write and easy to remember, to read fluently, its past in the history of China's development is not discontinued by any impact in the West, Chinese consumers for Shanghai Shanghai brand cards complex or deep comeback, only a symbolic significance, perhaps just for a psychological salvation Shanghai Automotive Brand Architecture let the original Shanghai sedans discontinued Shanghai brand perhaps only as a secondary brand and the presence of, or as a new brand on behalf of the different industries SAIC senior once said this: Roewe brand as our mother might Shanghai brand as a sub-brand of a model, a market-specific word brand from the past, Shanghai Automotive to participate in large-scale auto show live situation, Shanghai sedans specific market perhaps being a little bit to present a clear outline of the 2009 auto show, SAIC show three own brand new energy cars. Including i. But the brand is not rumors circulating as fourth BMW brand, the so-called fourth brand, just two brand under the BMW brand. Because new energy vehicles is a technology development trend, all brands and categories car must or can be applied to Shanghai sedans was deliberately given the image of the new energy vehicles, estimated or with Shanghai Automotive Group senior the Shanghai brand market positioning has yet to make the final decision about if Shanghai sedans then discontinued Shanghai Automotive lost the first opportunity to own brand stronger, then there is no revival Shanghai brand timely given the Roewe name gave its own brand cars, is the loss of a second chance today brand cars solemnly introduced, it must be given a clear market identity, as well as the planning of the future development of the target to from discontinued the tragic, the excitement of the resumption of production, began sedans in Shanghai new brand journey.