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The company plans to significantly reduce losses in the NOOK segment by limiting risks associated with manufacturing, Barnes & Noble said in a press release. Going forward, the company intends to continue to design eReading devices and reading platforms, while creating a partnership model for manufacturing in the competitive color tablet market. Thus, the widely popular lines of Simple Touch and Glowlight products will continue to be developed in house, and the companys tablet line will be co-branded with yet to be announced third party manufacturers of consumer electronics products. At the same time, the company intends to continue to build its digital catalog, adding thousands of eBooks every week, and launching new NOOK Apps.
[More from BGR: ]
Shares of Barnes & Noble stock were trading down more than 8.5% during Tuesdays pre-market session.
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