Always keep your shop name in the public's interest. You cannot just sit there. Do not let people forget about your business. Do not think that just because your doors are open that people know you are there. Many will not. It actually takes a bit of promoting your floral shop to get people in your doors or place an order on the phone, which by the way is a big part of how florists do business. There are four techniques that quickly stand out in my mind on how to keep your flower store in the limelight.
Make a bond with each of your floral customers. There are two types of bonds you can make. There is the human bond and the business bond. Most marketing is focused on the business bond. However reverse that. Create a bond with your customers by first getting to know them. You can do that by listening. Many floral customers call a particular florist because they know the florist knows them and is therefore confident that their flower purchase will be unsurpassed.
For the first time in my life at that point I realized that the conventional way of thinking was messed up. If you think about it the way we are trained to live as we grow up and the things that we put value on some of them are really ridiculous.
We got our wedding flower decorations from someone we knew who owned a flower shop. We met with her several times and of course she gave us a great price. The wedding flowers we chose were gardenias.
Gain confidence. Include customer testimonials from your clients to show your prospects that you are one reliable florist. You can also highlight your floral arrangements on your prints. Providing tips and relative information on your prints will show people that you are experienced and reliable. These will help erase doubts and skepticism from prospective clients.
Let It Shine. Let your prints sparkle under the sunlight so that your prospect can easily spot them when they get home. You can design your prints with flowers and then put in some glitters to highlight them. You can also have prints with hologram design. Use hoa tuoi gia re two to three different flowers that your prospects can see at different angle.
You may want to talk to a lawyer about the different ways of incorporating your business. Are you sole proprietorship or are you going to be a LLC? Much to think about here and a professional can educate you on the pros and cons of all. You may also need a lawyer for your lease agreement if you are leasing your shop space. Similarly, you may want help with the hiring of employees. You may need to learn the laws concerning employees. Just protect yourself! An ounce of prevention is worth a pound of cure! Be sure and set your new business up properly. It will be that much less with which you have to be concerned.