Online shoppers chicken has cooled, fever has been more clear-headed and cold, electricity providers are no longer as you eat the medicine as before[IT era network, IT Times Editor's note] The annual electricity supplier '618 years to promote' style all their own resurgence, Jingdong, Lynx, Womens Nike LeBron 11 Taobao, Suning, the only product will isoelectric's website, more industries join the promotion battle after another ride. However, with the electricity provider's Day promotion made normalization, online shopping more and more consumers become more rational, therefore, electricity providers also have to think about something else moves, opening up new sales battlefield. Jingdong 618 years to promote electricity supplier industry over-indulging in the Internet made festival, it is a consumption capacity overdraft public appearance. And Ma will eventually create a 'two-eleven' concept Happy child (Zhang Yong) help on the CEO position, but also reflects the 'black or white' essence of marketing. Close to the 'double 11' potential, he has a 'Taobao Mall defeat,' the Lynx erected, constructed to form a vast and cash inlet concentration, the effect of striking campaign platform. While its competitors, but also do not want to follow the 'double eleven' action, we are trying to establish a new festival brand. Jingdong anniversary day (6.18), the only product will be spoiled Festival (8.14), Suning Tesco anniversary (8-18), are directed at Fengeng from, each of the years in its language , but also all the color out of victory. A few years ago, the US capital markets and the media in fact do not understand Alibaba, represented by fanatical Jiben Chinese electricity supplier, national growth in mature retail, and indeed it is difficult for an experienced resource shortages history market economy empathy. Internet users in China can not accept the United States as electronic business platform frequently a week before delivery turtle speed, Americans also can not imagine that the Chinese people can participate in more than 'Black Friday' type of panic buying in a year, and still in some holiday the name? - holiday Is not it should go to vacation in between does not understand this, China surpassed the United States jumped electricity supplier, in 2014 China's retail industry's overall sales slightly behind the United States, of which e-commerce GMV is more than US $ 10 billion. This lower growth rate due to China's vast business line second and third tier towns downturn, consumer spending will always need to vent passage, the line can not meet the online swallowed too naturally. It is also because of this strange consumers constitution, electricity supplier in the early explosion models create countless myths, but also create a 'original single' magic words. But the passage Nike Air Jordan 29 of time, the Internet has in effect Zhuoqun enlightening aspect also allows consumers to quickly get Nike Air Jordan 13 the growth. Now that area has not even available for inspection counters consumers have begun to focus on quality, and Nike Lebron 11 Elite even began Forced to change their own electricity provider. 'No reason to be returned,' 'Xianxingpeifu', 'shipping insurance' and other concepts are electricity suppliers to guarantee the quality and efforts, these service concept in fact already over the line retailing industry standard. Jingdong and Amazon's own brand has always had a good reputation in the genuine security, especially Jingdong logistics on the basis of its own to achieve a faster and better quality of service delivery. By comparison, Ali, Taobao C2C mode of getting rich because Chinese Internet unique virtualization worship, has been plagued with problems of mixed commodities. After the split of the Lynx brand, although the concept has always been to strengthen the quality, but there is still more or less by Taobao drag. Show on Tmall Sina Weibo, the six stars join promotional activities Jingdong how to beat in terms of quality, is the day Nike Air Griffey Max the cat next stage of development must face the ridge. Therefore, in this year of the war among the 618, the Lynx did not like Jingdong as the main discount cards, but in the 'real new · Air Jordan 11 cheap' slogan will be 'true' in the first place. Around this theme, this year's Lynx marketing actions can be considered generous. On the one hand use microblogging account brightest large outflow V Fan art of 'old' theme aircraft is issued to prove safety Jingdong, on the other hand to pull the brightest stars to promote their own '90000 brand flagship store' Nike Kobe 9 Elite Low concept. Hu song from the show with the Lynx bought cat food in front of the fans at the same time sell Meng, Ali Sina Weibo under control is made almost say Day parade no revision, either the PC or mobile terminal interfaces are representing a black cat was full to the brim, and even natural icon in the mobile terminal microblogging interface have been changed in the cat's head and 'True New · cheap' message. This approach compared to the year Jingdong 80,000 yuan to buy a picture of the offensive more surpasses it. In the discount war has been going to become the norm of the moment, consumers are beginning to increasingly frequent shopping festival cautious up, and in fact businesses are subjected to the intensity of the discount is limited. Taobao had flourished Double 12 last year did not receive a good sales data, because the double eleven actually already overdrawn spending power, while businesses are slander the strength to fight the process. The Lynx fight Jingdong anniversary 618, not discounted as the main strategic choice, but took the opportunity to spread quality concepts, but also be playing a clever war. Electricity supplier to the present, consumer enthusiasm for online spending began to precipitate different consumer preferences in different segments of gradually forming, rational consumer behavior property substantially equivalent to the line consumption. So in recent years, including the only product, red kids, babe net electricity supplier has a unique ecology of the site, you can actually find living space in giant crevice. But no matter which field perpendicular to, the quality is still a prerequisite for survival, the consumer market has been a stupid multi-speed stage, and why this is the derivative will burst the myth of reason to be so fast. As early as 2012, 'Taobao + Lynx' GMV has exceeded the 'Amazon + eBay', 2014 年 Ali's market value is far more than the sum of these two companies. But China's electricity provider is not a dominant market situation, the future will only become more diversified. If you still only use the discount giants as pills, attempt again and again to be able to stimulate consumer desire to buy, then it can only sit and watch segment who later flourish. Consumers have cold 2015 Latest Nike Shoes chicken disease has more brains will get cold sober. [IT era network, IT Times Editor] electricity supplier also obviously feel consumers are no longer as good as in previous years fooled. Faced online consumer become more and more rational consumers, electricity providers who do not sincerely address issues such as counterfeiting, false propaganda, not timely compliance, service is not in place and other online shopping 'pain point', the business will be more difficult do. [Editor / Liang Hao]