Surrounding the value is far greater than the game itself, 'Heroes Union LOL' is not to make money for the purpose of playing purely 'fans Economy'[IT Times Editor's note] positive school season, a micro-Bo became popular: a college dorm an ordinary uncle, school report day he was wearing that day 德玛西亚盖伦 battle dress, holding a large sword, to summon teacher attitude Nike LeBron X PS Elite in freshmen dorm welcome and full of style handwriting Summoner under 'Demacian dorm eight.' For a time, 'the history of the most Meng dorm uncle' has become hotspots, behind we can see the 'Heroes Union LOL' strong brand influence. LOL professional events in the past year it has more than eight hundred million people watching, more than the famous Super Bowl, and this year's third anniversary of the site more gathered more than ten thousand fans ...... But you know what? 'Heroes Union LOL' is not profitable, they play a purely 'fans economy.' A large super, some life essential goods, such as rice, cooking oil must be very profitable, it is real money is relying on these life essential goods to boost sales of other lucrative commodities. Internet is the large supermarkets, QQ, micro-channel, 360 security guards and other essential goods is life, and if the games are those merchandise to make money. But now the game industry gradually intense competition, in the dimension perpendicular to the game, and gradually also born out of some not to make money for the purpose of the game, but the game tries to increase the player's game for the entire company's overall brand recognition You know, with sales of other games. Last week, I attended the Heroes Alliance (hereinafter referred to as 'LOL') the third anniversary celebrations, from the point of view of the activity itself, LOL kind of e-sports-type games are becoming the major game companies use to attract players of the weapon. League does not make money at Tencent game inside, there is a 'four kings' is called, this four kings are 'cross fire', 'DNF', 'QQ Speed', 'QQ Spinning Dance', LOL not included. The reason is that this ranking is ranked according to the degree to make money, and Tencent internal LOL really does not count as profitable products. I look up from a third party according to the copy of the data, as of 2013, the Nike Air Jordan 13 harvest 'Heroes Union' is as follows: from 2009 to the existing 70 million registered users, 32 million MAU, 1200 万 DAU, 300 万 PCU, ARPU was $ 1.32 , earnings of $ 624 million. Top games paid average revenue per user is $ 35: Analysis of these data can be obtained 12 million paying players, the conversion was 3.75%. And usually, the conversion rate of the game client from 15 to 25%. So, at the same time though LOL published online this year 750 million people, average daily on-line game players to 27 million, the Nike KD VI Elite world number 67 million active players per month, but revenues Nike Air Jordan 13 Nike Lebron 11 Elite actually LOL and 'tank world,' rather, it is currently in the gaming industry and its Nike LeBron X PS Elite position occupied completely inconsistent. Meanwhile, according to a earlier earnings data show that in February 2011, Tencent 1.679 billion yuan total transaction amount LOL developer Riot Games holdings of shares, increased from 22.34% shareholding increased to 92.78% before the transaction. According to Tencent 2011 financial results, Riot Games Tencent to bring 413 million yuan in revenue and a net loss of 821 million yuan. Of course, not all operators with 820 million yuan net loss, which includes the expenses arising from the acquisition process (amortization and share-related compensation expenses tax effect of intangible assets acquired). But even Excluding these costs, fourth quarter 2011 net loss RiotGames reached 167 million yuan. Of course, now LOL you may have to get rid of loss, Nike Air Griffey Max into profit, but even profitable, its profit is certainly very limited value. Is this case, in the end of last year, when the team had heard Tencent LOL gained 68 months of the end of the bonus, the data far more than cash cows Tencent first game which segments of 'Cross Fire,' the 48 end bonus month. The matter was Tencent rumor, but true and false is already not so important, LOL position in Tencent Zhao was already inside. League of Legends is 'profitable' organized by Riot S series LOL gaming competition has been losing money, but the electric company went so far as sectoral Riot Games Explorer Dustin Bec from time to time in an interview, said: investment, 'This is a very important but not profitable . This investment is worth it, because the 'League' championship for those who just play 'Heroes Union' who became a fan of the game. 'On the third anniversary of the just-concluded LOL, I was completely witness a handful of fans crazy, LOL surrounding scene has been sold crazy. One engaged in the sale of these peripheral friends say, LOL surrounding limited edition, six months after the Taobao will value about five times. LOL surrounding trafficking profits obtained Tencent is not important, but the surrounding LOL hot, we can see that Tencent is to create a fan on LOL economy, rather than the game economy. Such a practice common in the animation industry, animation industry in Japan, the surrounding sales and profits far greater than the game itself, the fans surrounding sales force is extremely large for the leading role. The economy is based on the continued hot LOL, it will become a standardized income, as long as LOL day does not fall, the industry has been in existence, which is totally an extra income, and you can not deny that perhaps one day will exceed revenue Neighbourhood LOL game own income. Tencent is LOL as a brand in the business, such an approach would make revenues diversified, not just the periphery, but also such brand licensing. A few years ago WOW and Coca-Cola's cooperation is regarded as a game of cultural cross-border output model, LOL WOW can also follow the road to do it. In addition to brand licensing, others, such as advertising, cable broadcast rights, naming rights and other revenue derived under a number of events. Of course, to make the fans economy, the number of users must be very large. In addition to these are derived from outside the game directly see the see the benefits, there is a another we need to pay attention to, is the birth of Tencent's other game. This is called linkage effects Tencent Nike Air Max 2011 by LOL gather most of the domestic game players, these players on Tencent games for the whole of a Nike Zoom KD V brand is an intangible asset, for future development Tencent game has a great advantage. So, LOL this product itself perhaps for Tencent, profit not a profit is 2015 Latest Nike Shoes not much sense of importance, as the supermarket rice, etc., but by LOL, Tencent can generate more revenue. [IT Times Editor] Many people say that the Internet economy era is the era of the fans, who seized the fans, will have tomorrow, but the economy is not just a fan of 'realizable' word so simple, perhaps when the brand truly put aside revenue When thinking from a higher vision to truly fathom the mystery word fans. [Editor / Jia Ru] author Ding Peng, from Sohu from the media.