Ctrip hand to test the water Jinjiang Hotel O2O, OTA commission model change almost[IT Times Editor's note] on the Internet will be free mode when play reached a pinnacle, OTA areas seems to have ushered in a reign of terror war free. Ctrip and Jinjiang zero commission strategy, I do not know where to go if poke the pain of heart. Through interviews Inn housekeeper CEO of this article to compare the traditional business model from OTA, Ctrip move overtly, not deliberate spoiler, O2O but hidden behind a huge gold mine. Of course, things are always positive and negative, zero commission model for the early abandonment commission income Inn hotel housekeeper is also a war of attrition. Recently, news reports, Ctrip invest vertical search application Inn hotel housekeeper and brand Jinjiang hotel suppliers to achieve zero commission strategic partnership, a move that breaks the traditional revenue model for a long time OTA commission to the hotel. Some industry analysts believe that the move or to change the existing business model of online travel, machine + wine will become difficult path to profitability. In this connection, goods transit network connection of the Inn exclusive butler CEO Li Rui. Li Rui said zero commission is not only pioneering hotel business, more importantly, a huge market opportunity O2O hidden behind this. OTA traditional business challenges 'machine + wine' lost 'wine' hard to establish a traditional OTA platform revenue mainly from 'machine + wine' commission income. Tourism and travel is different from the destination, the main part of the service of transfer to a downstream service providers, only airfare and hotel are relatively standardized products, the existence of large-scale Jordan B'Mo profit margins. Li Rui said Inns and Jinjiang housekeeper cooperation is only the beginning of zero commission model, later will gradually establish cooperation with other major brand hotel suppliers. This once opened to hotel commission revenues as the main source of tourism platform would have to consider restructuring or strategic adjustments. Some industry observers said the move Inn housekeeper biggest impact would be where the network. Where network is the travel vertical search, Inn Butler is a more vertical subdivision hotel search. According to where the network announced 2014 first quarter results, its first-quarter total revenues of 335.5 million yuan, 47.7 percent hotel nights by wireless terminal transactions accounted for the total. Hotel revenue source where the network consists of basic advertising and commissions. Accordingly estimates, the hotel part of the income of about 150 million to 2015 Latest Nike Shoes 200 million yuan, below the main support revenue. If you go to the hotel where the network lost revenues, its stock price is bound to have an impact. The market is not the intention behind the spoiler potential goldmine Rui O2O goods transit network in an interview with reporters, said the zero commission model bound for the hotel business OTA platforms have an impact, but not to upset Butler Inn as the main purpose, is more see O2O market space behind it. Li Rui further explained Inn hotel housekeeper abandon Nike Air Jordan 6 Women commission because see the Nike KD V Elite Low hotel entrance as O2O behind big market, that the hotel has become one of the online travel entrance (entrance has a variety of travel, mainly to see the user trips a prerequisite factor which first priority These factors are prerequisite: ticket / tickets, hotels, travel route, destination any precedent factors will produce a corresponding tourism product, other factors will become the tourism product supplementary service). The current market size is estimated at 20-30 hotel Air Lebron Slide commissions billion, while the hotel entrance O2O market size may be larger, or up to hundreds of billions. In my opinion, this can be seen as the hotel market after the service, the user has completed hotel reservation online at the same time or you can continue to enjoy local life service books and online trading application platform after their stay in the hotel, such as takeout, delivery of flowers or to view and book The surrounding entertainment, and so on. Actually produces not only a tourist hotel needs this one, including travel business people, friends and family gatherings and other places, there is a huge market and services market space after the hotel as a center axis of the hotel, but there is currently no one company will this requirement as a separate project focused operations. Or get the Ctrip OTA support zero commission structure still variable in talking fast and Ctrip hotel business Nike Air Max 2011 Men will generate conflict, Li Rui clear that it would not conflict. Rui Nike KD V Elite Low said that Ctrip quick and user groups exist on the difference, Ctrip users in the age group mostly higher, more focused and fast hotel housekeeper younger user groups, will produce real business overlap mainly where to go and Taobao travel other online travel platform. In my opinion, zero commission model for the early abandonment commission income Inn hotel housekeeper is a war of attrition, in the absence of prior find their own profit model, this consumption is intended to gain market share, but there are some risks, such as Nike LeBron 12 whether sufficient preparation time and money. Faced with this problem, Li Rui only mentioned a phenomenon: Ctrip Womens Nike LeBron X invest Inn Butler is seen innovation ability of the team. As early as mid-year, James Liang back soon invest Inn Butler, the industry was known Ctrip strategic commitment to the mobile end of the performance. The zero commission model is likely to be supported by Ctrip respect. This year, Ctrip acquired by way of capital continues to expand its distribution in the field of tourism, from the way cattle, the same way have been invested by Ctrip, Ctrip is gradually walking in a dominant way, which previously have been heard Ctrip and where Nike Kids Sneakers to go merger and acquisition of eLong, Ctrip and other messages are confirmed Ctrip a dominant strategic ambitions. Change the zero commission model have on the traditional business model of OTA, OTA pattern will likely become a tipping point regeneration variables. [IT Times Editor] Although the online travel industry appeared in a variety of different patterns, but look at the global online travel industry, OTA mode mainstream remains solid, and the main source of profit came from the OTA commission agents and value-added services. In fact, many hoteliers are like OTA platform brings to them the occupancy rate improved, but not like the cost of doing business with them. Some people say that the hotel between OTA is a commission of war. Today, Ctrip with a wealth of products and quality of travel services accounted for half of online travel, have personally subvert their own profit model, like an olive branch of the hotel industry, we must also beware of dangerous indeed affect the whole body. [Editor / week Winter Music] by the author of this article Peng as Beijing authorized IT Times publication.