消費財貿易促進の管理と最適化 世界総市場規模
QYResearch調査チームの最新レポートである「2024～2030年グローバル消費財貿易促進の管理と最適化市場レポート」によると、2024年から2030年の予測期間中のCAGRが8.3%で、2030年までにグローバル消費財貿易促進の管理と最適化市場規模は11.5億米ドルに達すると予測されている。
According to the new market research report “Global Trade Promotion Management and Optimization for The Consumer Goods Market Report 2024-2030”, published by QYResearch, the global Trade Promotion Management and Optimization for The Consumer Goods market size is projected to reach USD 1.15 billion by 2030, at a CAGR of 8.3% during the forecast period.
Figure 1: 消費財貿易促進の管理と最適化 世界総市場規模
Figure 2: 世界の 消費財貿易促進の管理と最適化 市場におけるトップ14企業のランキングと市場シェア（2023年の調査データに基づく；最新のデータは、当社の最新調査データに基づいている）
QYResearchのトップ企業研究センターによると、消費財貿易促進の管理と最適化の世界的な主要製造業者には、SAP、Anaplan、Wipro、TELUS (Exceedra)、Retail Insight、Accenture、TELUS (Blacksmith Applications)、IRI Worldwide、Oracle、McKinsey & Companyなどが含まれている。2023年、世界のトップ5企業は売上の観点から約37.0%の市場シェアを持っていた。
According to QYResearch, the global key manufacturers of Trade Promotion Management and Optimization for The Consumer Goods include SAP, Anaplan, Wipro, TELUS (Exceedra), Retail Insight, Accenture, TELUS (Blacksmith Applications), IRI Worldwide, Oracle, McKinsey & Company, etc. In 2023, the global top five players had a share approximately 37.0% in terms of revenue.
Trade promotion management and optimization in the consumer goods market is influenced by several key drivers. These drivers impact how companies manage promotions, optimize their strategies, and drive growth in the consumer goods industry. Some of the prominent drivers include:
1. Consumer Behavior and Expectations: Understanding consumer behavior and evolving expectations is crucial in driving effective trade promotions. As consumer preferences and shopping habits change, companies need to adjust their promotional strategies to meet these evolving demands, driving the need for optimized promotion management.
2. Competition and Market Saturation: Intense competition within the consumer goods market and market saturation in various segments drive the need for more sophisticated and targeted trade promotions. Companies must invest in optimizing their promotions to stand out in crowded marketplaces and maintain or increase their market share.
3. Data Analytics and Technology Advancements: Advancements in data analytics and technology provide companies with deeper insights into consumer behavior, market trends, and the performance of past promotions. This drives the need for more sophisticated trade promotion management solutions that leverage data-driven insights for optimization.
4. Retailer Relationships and Collaboration: Close collaboration with retailers is essential for consumer goods companies. Optimizing trade promotions involves working closely with retail partners to align promotional strategies, improve visibility, and maximize the impact of promotions at the retail level.
5. Regulatory and Compliance Requirements: Regulatory changes and compliance requirements often impact how promotions are managed and run. Companies need to adapt their trade promotion strategies to comply with local, regional, and national regulations, driving the need for agile and compliant promotion management.
6. Supply Chain Dynamics: Efficient trade promotion management is also influenced by supply chain dynamics. Aligning promotions with supply chain capabilities, inventory levels, and production capacities is crucial for optimizing promotions without causing unnecessary strain on the supply chain.
7. Channel Proliferation and Omnichannel Strategies: The proliferation of sales channels and the rise of omnichannel strategies require consumer goods companies to optimize trade promotions across various platforms and touchpoints. This entails managing and coordinating promotions across online, brick-and-mortar, and emerging channels.
8. Sustainability and Ethical Consumerism: As sustainability and ethical consumerism become more important, companies need to align their trade promotions with sustainable practices and ethical considerations. This may involve promoting sustainable products, packaging, and ethical sourcing, driving the need for more conscientious trade promotion strategies.
9. Globalization and International Markets: Consumer goods companies operating in global markets face the challenge of adapting trade promotions to diverse cultural, economic, and regulatory environments. Optimizing trade promotions involves understanding and addressing the unique dynamics of each market.
10. Economic Factors and Price Sensitivity: Economic fluctuations, price sensitivity, and consumer purchasing power impact the effectiveness of trade promotions. Companies must adjust their strategies to account for changing economic conditions and consumer spending behaviors.
These drivers collectively shape the landscape for trade promotion management and optimization in the consumer goods market, influencing the need for data-driven insights, agile strategies, and the continued evolution of promotion management practices.
QYResearch会社概要
QYResearchは、2007年に設立され、本社はアメリカのロサンゼルスと中国の北京にある。17年以上にわたる持続的な成長の結果、QYResearchは、世界的に有名な、世界中の顧客に対してセグメント産業調査サービスを提供するリーディングなコンサルティング機関として成長した。ビジネスは世界160カ国以上に広がっており、30カ国以上に固定のマーケティングパートナーがあり、アメリカ、日本、韓国、インドなどに支店があり、国内の主要都市である北京、広州、長沙、石家庄、重慶、武漢、成都、山西大同、太原、昆明、日照などにはオフィスと専門的な研究チームが設置されている。
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