Nordstrom ads feature models with disabilitiesThe company has been using models with disabilities since 1997 and continues Nike Shoes the tradition in its annual July catalog, which kicks Nike Air Yeezy off the upscale Air Jordan 2 retailer largest event of the year with preview discounts of new fashions for fall.This summer Nordstrom Inc. catalog includes among others a woman in a wheelchair modeling boots and a man Nike Free with a prosthetic leg modeling Nike running shoes.Hiring professional models with disabilities has Air Jordan 2 become so much a part of the Air Jordan 13 Retro Seattle based company DNA that its regular customers may not even realize how unusual it is.companies that utilize models or actresses with disabilities has been like finding a needle in a haystack, said Air Jordan 9 Retro Meg O a partner at the consulting firm Global Disability Inclusion.Nordstrom, she Nike Free added, a leader in this space and has been a long standing supporter of disability Nike Air Presto inclusion not only in their advertising but also in employment and accessibility in Air Jordan 9 Retro their stores. clothing that Nordstrom models wear is not adapted in any way. The model wearing Nikes has one Nike Shox on his foot Kids Shoes and the other on his prosthetic device. The model in the wheelchair has short spiky hair as part of the punk look Air Jordan 13 Retro of her outfit, which includes Air Jordan 14 Retro a dark leather jacket along with the featured sale item, short boots with a buckled strap.Nordstrom spokeswoman Tara Darrow said using the models is about reflecting the customers and communities we serve. We serve diverse customers and it an opportunity for them to see themselves when they looking through the book or online. We Air Jordan 7 Retro don promote it or go out and talk about it. We just think they look great. said the advertising and retail industries may be at a point in terms of including models with disabilities. She noted that H and Diesel have also recently featured models with disabilities, while Swiffer recently featured an amputee actor and a Duracell ad used a deaf football player.O said people with disabilities represent a significant marketing opportunity, with $225 billion in discretionary spending, and that understand this will have an advantage.