THE expected surge in bookings for this autumn's Ryder Cup has failed to materialise for hoteliers in Bristol, according to industry experts.
The hotel trade in the city set aside a large number of rooms for the event, which is taking place at the Celtic Manor near Newport in the first weekend of October.
And the leisure industry in Bristol and the South West was expecting to take a large slice of the money predicted to flood into the area during the event.
The event takes place in Europe every four years and is one of the biggest competitions in the sport.
However, it has emerged that many hotels have failed to let out rooms with the expected invasion of tourists from the US showing no sign of taking place.
handbags rAs a result, many of the rooms reserved for the golfing enthusiasts have now been put back on the open market.
It is estimated that the event, which is being held in Wales for the first time, could be worth as much as Pounds 70 million for the surrounding region. Hugh Hilary, from the Hoteliers' Association and general manager of the Cardiff 's Park Plaza Hotel, said that the Ryder Cup boost had not been felt outside of south-east Wales.
He added: "Almost all of the hotels in Bristol that had been set aside for the Ryder Cup have been forced to come back to market.
"The hotel industry was promised a huge benefit as a result of the Ryder Cup, but in the peripheral areas we just aren't seeing that. All of the hotels in Bristol are seeing massive releases of rooms, which they were holding on the basis of the increased influx of visitors from the Ryder Cup.
"That was what we were supposed to see across the country."
chloe handbagsDespite the apparent lack of interest in the Ryder Cup, it appears that the hotel trade in Bristol is starting to show signs of recovery after two tough years.
Consultants PKF say that occupancy rates in hotel rooms are on the rise - but that room rates are still falling.
The latest figures have revealed that occupancy was up six per cent to 74.2 per cent, with average room rates dropping 3.5 per cent from Pounds 67.63 to Pounds 65.25 over the last 12 months.
Neil Dimes, partner in charge at the Bristol office of PKF, said: "This is good news for the Bristol hotel sector and shows that managers are reacting to market conditions in order to maintain or increase occupancy levels. We are hopeful momentum will be maintained over the summer months." Mark Hands, general manager of DoubleTree by Hilton hotel at Cadbury House, said: "One might have expected a small ripple in the West as a result of the Ryder Cup competition but we have no evidence of that happening at the moment. What we expect to gain from the Ryder Cup is people moving functions away from South Wales because they cannot get rooms over there.
"There are many good hotels across South Wales and we would expect these to fill up first.
"There may be a surge of bookings nearer the competition for Bristol and the surrounding area, as golf fans find nearer accommodation is full."
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