Weijia Dong: to learn marketing wisdom Gourmetmarketing is the individual force job, like weigh spoon chef, I put more effort to really have a free ride, the marketing people have burning the midnight oil, thinking, meetings, planning, implementation, which should go all out. However, relying solely on the marketing strength is not enough, as cooking in general, not all can be called gourmet chef, perhaps some people say may not be a gourmet chef, Guo Degang paraphrase a saying: 'do not want to become a gourmet cook is not a good marketing people. 'There are such foodies, cooking their level, gourmet realm, tasting skills are amazing admiration, got under the kitchen, got on the hall, the marketing people do that to learn from them, nothing if the marketing ability is to craft, to cooking a meal can not be, it depends on the level, sometimes strange ingredients well, too ordinary, but we have seen a fried rice gourmet to do is crazy. Gourmet ingredients have endless love in the face, the face of diners have a deep look, just like food products, like how like packaging, taste how a similar effect, foodies will use a variety of spices to cook, as the marketing people use each kinds of means to create products in general. We can learn a lot from the gourmet there, such as: 1. Learn to gourmet selection: Choose ingredients foodies never sloppy, even better, even to the point of no choice, as he will find ingredients available on the premises, that is mining 2015 Latest Nike Shoes advantage, the marketing people want to know how to find out the advantages of the product, the difference is useful point of marketing actions. 2. Learn to gourmet ingredients: Like Youyanjiangcu other seasonings, pepper and aniseed and other tasty ingredients are demanding ...... election, where the use of vinegar, use what year are quite learned, so carefully for is this delicious diners to linger word of mouth. Marketing people in order to bring out the real protagonist safflower chic, often using a supporting role to adjust, and sometimes the brand story, sometimes a school spokesperson ...... 3 to gourmet package: a tofu N kinds of practices, a common ingredients through Packaging can prices soaring, gourmets 'bubbling' martial artists, in the marketing industry veteran of science 'speculation', as seeking out and see the works of gourmet, dishes look like catch the people, how to surrender diners taste buds, Dishes connotation how? dishes for different regions have different Nike Air Max 1 populations, such as product Nike Air Max 89 promotion, such as Red Bull's position in the global market is somewhat different distinction, choose the appropriate marketing perspective more popular. 4. Learn to Nike Air Max 89 gourmet innovation: diners Air Jordan 18 gourmet tastes will stimulate innovation constantly is not satisfied, each Nike Free Mens restaurant for food innovation requirements are a top priority, innovation is not changing with the taste, style diversification while thoughts on hold loading is worth learning. Air Jordan 9 I have been to a restaurant with a point each time to dish up plates are always different, and sometimes the leaves, sometimes conch, just this small change is enough to make diners excited. Cooking time, cook the food while watching the changes to the pot, while controlling the heat and seasoning mix. The only way to make a long undefeated, ripe but not rotten, sweet and appropriate, but not fierce sour, salty and not astringent, acrid and non-irritating, light but not widowed, fat but not greasy dishes superbly. Marketing to create an atmosphere with the market first, to sell as a result, is also true gourmets. We can start marketing 'food mode', mobilize your 'appetite', so marketing becomes relish the taste, when we can be like, like gourmet seize your appetite, marketing is a matter of course! (Author aFocus Weijia Dong Ling Fox Technology deputy general manager of digital marketing Sina microblogging: @ Weijia Dong)