One can generate insurance leads on their own and save money or just buy lead generation them and save time. Finding a good reliable insurance lead or generating your own can be a little costly, not to mention time consuming, but a good quality insurance lead is important to survive and prosper.
Admit it. It is better to have a few high quality leads than having many low quality leads. Do not let that cheap insurance lead lure you into their leads. Think of it this way: If they are offering you insurance leads at below market value, then they are not putting much time and effort into generating good quality leads.
With insurance leads, it is really important to know what you are talking about. Your insurance lead will be the best tool in marketing. You will come off looking like the expert that you really are because you are offering information about insurance and can tell your client what to watch out for. Start by comparing prices of premiums to be paid and they claims they can get. If they start asking questions, then they are interested so do not let them go. Persuade them to do something about it.
Once they are on the hook, offer them some more. Don't offer just anything like a free gift or a free gift certificate because you'll appear sleazy. Give them that little something extra, such as a "personal favor" like finding out that policy/plan that for some reason is not increasing in value. That extra service signifies that you care for them as a person and that their relationship with you is important. Lastly close the deal of by giving them a guarantee.
Do not lose hope if you do not get the number of insurance leads you really want. Test your marketing plans and keep trying different approaches until you make some headway. Soon you'll find something that will "click," and you get an excellent quality insurance lead.
In any B2B marketing strategy, it's always a good idea to distinguish your prospects and tailor your marketing message accordingly to each of them. Therefore, a healthcare lead generation campaign should be ready to quickly identify the unique traits of medical prospects and how marketing is supposed to adapt their message to them. And not only that, they must also relay that information to sales so that they can gain insight and offer a corresponding solution, product, or service.
One important distinction that you can start with is the basic difference between hospitals and private practice. Of course, you may already be aware of such a difference but a quick review never hurt anyone. Who knows? You might realize that you missed a certain detail and now understand why some of your sales and marketing attempts didn't come off as appropriate to a prospect.
Targeted marketing is often advised in B2B so it should logically follow that the more details you know, the more refined your targeting will be. Differentiating your health leads, even if it's just on the basic distinction between hospitals and private practice, should already give plenty of useful insight for both marketing and sales.