Jordan retro shoes
In the left converse wade for NIKE Jordan "team", the designer forces in the league, and star endorsements also had the new pattern.
Among them exactly what to change, and the survival condition of brands in the NBA right now?
How do other Chinese brands to enter the NBA is picture? Our number one by one.
Nike:
Main series: Air Zoom series, Air Max series, series of Jordan, Air jordans Shoes series, series of lebron James, kobe Bryant series, carter series.
Major signing: lebron James, kobe Bryant, carter, Chris Paul, carmelo Anthony and dwyane wade and other numerous first-line star alliance.
Now the NBA basketball supplies brand giants are undoubtedly belong to Nike. And Nike has not dominated from the start. Early in the 80 s last century, when the monopolistic basketball is the sports brand of giant converse, and Nike is but a small business on the verge of bankruptcy. But, like the Chicago bulls, Nike eye just just just just know, in 84 signed a is called the genius of Jordan, and after Jordan saved the Nike as a "god", saved the NBA. Under the influence of by Jordan, Nike also grown rapidly. In the last century 90 s, Nike has been to Jordan launched more than ten pairs of personal signature sneaker, and the light by a series of Jordan, Nike can compete with other brands. And gain a foothold in on Jordan series success, quickly to its other Nike series are introduced, and the use of Jordan's influence to sign a number of stars in the league, for example, scottie pippen, Charles barkley, etc. After entering the 21st century, the Nike Zoom and Max air cushion technology is very poor, coupled with the research and development of new jordans of Shox technology, on the three major technical extension of the shoe, more let Nike became the NBA players have to choose in the first object. In success with kobe Bryant, lebron James, carmelo Anthony, carter after alliance line "dragao, Nike swept rapidly became the young consumer market of the world's" giant "enterprises, and durability. Of course, this is related to Nike, a strong design team, they have been continuously consolidate and constant innovation. Today's lebron James, kobe Bryant, and carter series, is a good example. In recent years, almost more than half of the players in the league in Nike sneakers played on the court, the influence of Nike is how powerful. Recently, Nike has successfully signed Paul and wade two young talents, it also accelerated the Nike in the monopoly position in the NBA star. There is no doubt that sports brand in the NBA, the dominant position of Nike.
Adidas:
Main series: A3 series, McGrady series, series of arenas, garnett series and so on
The main signing: Tracy McGrady, Kevin garnett, Tim Duncan, Chauncey billups, gilbert arenas, Howard, Harris, etc.
This brand from Germany have successfully won the NBA's copyright, became the only NBA sports sponsor. And adidas shoes also is famous for its own ADIPRENE + technology, this technology is mainly to provide forefoot nature, effectively promote the propulsion. High elastic material is placed in the forefoot, in exercise, help forefoot produce a great kinetic energy. And this kind of novel adiPRENE + also provide energy and speed of technology. And in mature ADIPRENE + technology mastered, adidas soon launch a parcel very strong sex to A3 technology, and now this A3 technology has become a mainstream technology of adidas tennis shoes. Adidas was one of the most famous spokesman Peter pan is kobe Bryant, AND after Bryant left Nike, unwilling lonely adidas from Nike AND the AND 1 there quickly hired one of the league's top two insider superstar, Tim Duncan AND Kevin garnett. To adidas sneakers and Duncan and garnett technology has risen to more than one class. It was also because of the influence gradually expanded, adidas will quickly signed Tracy McGrady, arenas, Chauncey billups grades and team leader of star. In recent seasons, with Howard, the growth of the endorsement of a new generation of stars such as Harris, the influence of the adidas more widely in the league. Count today's NBA brand, the most can bring threats to Nike, must have adidas.
Reebok:
The main series: honeycomb series, PUMP series, series of yao Ming, ANSWER series, series of QUESTION and so on
The main signing: Allen iverson, yao Ming, rondo, josh Smith, etc.
Reebok is also one of the NBA brands "old". The main is famous for honeycomb technology. And honeycomb technology is also reebok quite proud of a technology. It mainly mimics the hive and made a accord with human body kinematics function of shock technology. The honeycomb technology to the players in the process of the movement of players foot provide strong shock effect. Combined with the stability of the hive itself is wonderful, let this technology have with Nike ZOOM air cushion, and adidas ADIPRENE + in capital. Reebok PUMP technology also is quite good, this kind of novel aeration technology is in motion, in the form of automatic or semi-automatic gas for shoe body and foot for the motion state of human to adjust to, provide the help of shock and package. This kind of PUMP technology used in the last century in 90 at the foot of a "rain man" kemp makes a very classic, and now reebok let this classic, make PUMP the shoe one of the main technique. Throughout the history of the reebok, also is not hard to find like shaq, kemp this superstar. But now there are stars, reebok still, Allen iverson, the influence of the yao Ming two people are more than enough to keep reebok to occupy a certain market share. In divided up like josh Howard, crawford, rondo after such star and reebok in the NBA also many brand in the market to find belongs to own one day.
Converse:
The main series: ICON series, series of wade.
Major signing: kirk hinrich, etc.
Converse once is dominant in the world of sport in the United States. It was once a symbol of American culture. Converse with a history of one hundred passed the ALL STAR series of the '60 s, 70 s PRO LEATHER, WEAPON series in the 80 s and 90 s of the parcel, the REACT after classics. After entered the 21st century, presents the obvious downward trend. Merge in 2003, converse and Nike, converse, aimed at "Renaissance" that year of relief signed with dwyane wade, Chris bosh, led by a vote of the league. And the new "balloon" ICON series is made converse this "old" one hundred saw the hope of rebirth. But the 2008 and 2009, converse, two general, bosh and wade, has left Nike, the converse suddenly left with kirk hinrich a star in the endorsement. Now than ever the heyday of the converse is difficult. After wade to leave, and converse living space again reduced.
AND 1:
The main series: street basketball series, series of tai chi
Major signing: Ben Wallace, etc.
AND 1 once the "nouveau riche" in fact, as early as in 2000 when he appeared in the line of sight of the world. Then had not brands under carter chose AND tai chi generation 1 as his combat boots in the dunk contest. AND the fame carter is free to allow the AND 1 this brand at that time became the object of attention. AND after the AND 1 native has focused on the development of street basketball. Unabashed individuality, AND exaggerated design, coupled with reasonable price, AND 1 of street basketball in the United States is called a "giant". AND after entering the NBA, AND 1 also quickly signed garnett, Big Ben, Chauncey billups, marbury, such as stars. AND thanks to the influence of these people, plus the AND the tai chi series of 1, the brand, once became one of the more popular brands in the league. While the AND 1 mainly adopted a half closed similar to the Nike air cushion technology. But not for long, had reached the top AND 1 has a tendency to appear downhill. Take charge of star endorsements have also left, and now few more famous. Perhaps in the street basketball AND 1 is the foothold, but among the NBA's dog-eat-dog market, AND still need to 1.
Li ning:
The main series: fighter series of style
The main signing: baron Davis, shaq, felipe calderon, etc.
As Chinese brands to enter the NBA, li ning is the pioneer of many Chinese brands. Firmly established in the domestic market, after a brother became the Chinese sports brand, ambitious, li ning NBA market targeting the ocean the other shore. But before that, Li Ningxian signed Spain as bedding, then attack the NBA market in an all-round way. After become partners for the NBA market, li ning quickly started to search for suitable for their brand to the stars. Damon Jones became the first Chinese brand to American players. Jones's reputation, however, obviously cannot let li ning's influence is expanded, soon, li ning has hired shaq, Davis, and felipe calderon, three influential stars. And li ning, the earliest one of the most famous technology than the BOUNCE of the technology, and now, after signed several NBA big, li ning quickly launched a Chinese style style extremely fighter series. It is safe to say, the influence of the li ning in the NBA has a small achievement.