The business world is competitive. For a business to do well, standing out is no longer an option. When doing website promotion, taking part in a competition or event sponsoring, unique packaging has a way of capturing an audience. Custom boxes offer a great way of building your brands recognition.
Building a business brand with Custom Packaging
Product branding is extremely important for any business owner. It helps tell the story of the company. Packaging offers a good way of telling that story. With Custom boxes, a business can achieve a perfect packaging solution. When a client takes home an item with the company's business name on it, chances of their return are higher.
Whether doing online trading, having a store somewhere, or selling in an open market; having a recognizable brand is crucial in beating the competition. Communication with potential customers will take on different forms and shapes. Unique packaging will offer the perfect way to grab the attention of will be customers.
How packaging forms part of a business' brand experience
How far a business' brand experience goes matters. Whether it is simply at the website or right into the customers' hands. For those who sell physical goods, the power of packaging can never be underestimated. The simple element of packaging in custom boxes will communicate to customers who you are.
Product packaging looks simple, that is why it is often overlooked. It is, however, an important touchpoint in brand recognition and will form a direct connection with clients. Making the 'outer shell' of a product look good will constitute an important part of the overall brand experience.
Why does branding matter?
When trying to picture favorite brands, something specific will always cross a person's mind. A brand, therefore, communicates a particular message to the customer. It serves as a way of telling the client one or two things about the company or the product itself.
Delightful commercials will draw an endearing and fun picture to the customer; a particular color will make it easy for the company's product to be recognized, and a slogan can say more about the products' use or maybe the company itself. When trying to cultivate a brand image, extending it to packaging simply makes sense.
Distinguishing between a dull experience and a delightful one
Custom packaging that promotes the company's brand doesn't have to be at such a high cost. There may not need to create new packages or completely revise what is already there. It, however, means that consideration should be made to how a company's products are presented to the client. The experience should match the overall company branding, and what image the company seeks to portray out there.
Custom packaging can be done step by step, to avoid a lot of unexpected expenditure that may cripple a small business. Most businesses would not be where they are today had it not been for proper branding and delightful customer experiences.
You have spent time and money developing your product. A patent has been filed. You have committed financial resources, more than expected, to make your great idea come to life. You have produced a small quantity and now you are ready to take your idea to market. You approach distributors or retailers and they love your product. Then you get your first order and the realization comes about. How am I going to get my great product to my new customer? How will it be packaged? A customer wants to order a case of your product, how many are in a case? How will my product tell it's story on the retail shelf? These packaging problems and many other surface when you finally get your product to market. And in many cases the packaging costs are the last thing a new product developer thinks of, plus many times the cost is not even in the projected cost.
Now comes the panic... How do I package my cardboard boxes new product for as little as possible? When in reality packaging can be the most important part of your new product. One of my current customer makes replacement transmission kits. One kit design - a standard brown retail box with a small label describing what transmissions it replaces. The other package has a four color laminated graphic custom box that has all the information about how to install, kit parts and what transmission it replaces. The interesting thing is although both kits have the exact same components, the kit with the four color litho-laminated graphic packaging sells for more than the other generic transmission kit and it out sells the plain brown box almost two to one. This is why the old adage "packaging sells" is really true.
For new retail products to sell, a story about the new product must normally be told. In a retail atmosphere the printed packaging or custom box tells that story. Custom retail packaging has graphics printed on the box, but the design of the package is also important. Maybe your product needs a custom packaging design, a windowed box, or a certain box style will allow for more information to be presented to the perspective buyer.
Now that your product has retail packaging that promotes the product, you have to get it to the retailer safely and in quantities that make sense to you financially and to your customer. Shipping boxes can be made in almost any size and style. Many times you can find a stock shipping box, that will be the right size, from online stock packaging companies, but other times, it requires a custom made shipping box, also called a custom corrugated carton. Package designers are not just for retail packaging, but also for protective packaging.
Some products will require protective packaging along with the shipping cartons. Box Style, corrugated board strength and the correct cushioning all play a part in safely transporting your product to its destination. A good rule of thumb is a 2" barrier of protection between your products for protection if they are fragile in nature. Anything from crumpled newspaper and loose-fill peanuts to custom foam packaging can help protect your product during shipment. If you are unsure contact a packaging professional.
Remember, a good retail graphical package design and the proper packed shipping box will help make your products get to market safely and then move off the shelves.