With the emerging state of subscription-based business, customer acquisition is only half
the battle. The other, often more challenging half, is retention, and a silent killer of
retention isn't dissatisfaction, but simply failed payments. When these failures aren’t
addressed quickly, they lead to avoidable revenue loss and customer drop-off. Dunning
management is the strategic process designed to recover this lost revenue, resolve
payment issues, and retain customers who would otherwise churn unintentionally.
For businesses aiming to build a resilient billing infrastructure, a dedicated dunning
management software solution is no longer a luxury, it can be a critical component of
financial operations. Platforms that specialize in subscription and dunning management
like UniBee, integrate the sophisticated dunning workflows directly into their core,
transforming what was once a manual, awkward, and often failed process into an
automated, customer-friendly, and highly effective system.
What is Dunning Management? Beyond the Payment Reminder
Dunning is, at its most basic, the process of contacting clients to collect past-due
payments. In the past, this was accomplished by a sequence of progressively harsher
letters known as the "dunning notice." Dunning management has developed into a
thorough, automated, and sympathetic communication approach in the digital era.