Earlier this morning,Google critic and Nextag CEO Jeffrey Katz used an op-ed piece in the Wall Street Journal to accuse Google of behaving like a monopoly.Google quickly responded with a line-by-line criticism of Katz’s arguments.I had a chance to talk to Katz about his piece a little while ago and while he argued that he wasn’t so much interested in engaging in yet another back-and-forth argument with Google,we obviously did touch upon Google’s reaction to his piece.Starting our discussion,Katz noted how Google faces “undeniable issues,” especially now that the U.S.government and the European Union are looking into the company’s practices.Nextag,among others,has been subpoenaed by He also said that he wasn’t surprised by Google’s swift reaction given that the company has obviously been preparing to face these issues.
After reading his WSJ piece,one of his arguments continued to confuse me: Google, he said, needs to become more transparent when advertisers get better placement in its organic search results. Katz, it turns out (and some SEO experts agree with him here), argues that by buying lots of ads, big advertisers drive more traffic to their sites. The more traffic your site has, the higher up on the page it will likely appear on Google’s search results pages.
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