Andy Okolowicz will address Manufacturing Matters North West at the AJ Bell Stadium – formerly the Salford City Stadium – in Greater Manchester.
The event enables manufacturers to share best practice and forms part of the IFB, billed as “the largest global concentration of business events during 2014”.
The 50-day festival, centred in Liverpool, runs for seven weeks in June and July and is expected to attract 250,000 delegates from all over the world.
New Balance employs 210 people and manufactures 28,000 pairs of sports new balance 574 pas cher shoes and trainers each week.
The American-owned company opened its sole UK plant at Lillyhall, near Workington in 1982.
It moved to Flimby in 1991 and remains committed to manufacturing in the UK, soldes new balance defying the industry trend to outsource production to the Far East.