How can SMEs do to promote pure electric provider mobile Nike Lebron X Elite operators? how domobile providers to promote this problem over a year ago to now has been consulted Top1 problems. So I once again based on our experience over the past talk about mobile providers to promote it. Text / guest author Zhou Xiang (Shanghai Nobuyuki mobile electronic business platform software Kancart CEO) mobile telephone providers referred to herein refers to the last pure B2C electricity supplier, is now extended to mobile. Special emerging e-commerce business model specifically for the mobile scene is not within the scope of this article. This article is aimed primarily at Supra Skytop IV small and medium businesses are the largest number of businesses, in addition to all the money to the subway, magazines, television advertising giant business is not in the scope of this article. Rational view of mobile promotion review in 2012, to say the most impressive, is that we talk about mobile providers are thrilled and excited, think this is the next gold mine. If you use a few words to sum up, then that is, the use of a mobile device camera (visual), microphone (hearing), GPS (location-aware) all three flu, detects the user is currently located in the physical world environment and users points of interest, and then the corresponding information in the digital world presents to the user via the screen Nike Kobe 9 Elite Low in front. This is in fact the physical world more precise traffic flow into the digital world. That's why I said in 2012, when Google glasses is probably one of the ultimate form of future mobile devices. Compared with traditional Internet is the future there will be many more possibilities in the mobile e-commerce promotion. It puts the mobile provider that is considered a gold mine, the first reason is the rising mobile traffic, is bound to bring about a corresponding amount of movement orders. After we see the mobile device into the physical world to the potential of the digital world traffic flow, the more excited! What the digital world is the most valuable thing? Google as one of the most valuable Internet company, what he sells product? Internet traffic is accurate! However, everyone but not to be excited, we soon discovered, this off a bunch of pure electric provider what? Especially if we consider the mass of small domestic electrical makers. This is Nike Air Max what everyone off? Students here, family money to open the store you please raise their hands, for many Nike Air Max 2011 Women years the class group of entrepreneurs retailers, brands raise their hands. Well, that did not raise their hands, do not think the students move on LBS-related things. You do not have a physical store, location base where to go? Students here, you put money at home to media advertising, please raise their hands, very few of the class raised their hands several high-handsome rich. Well, not a show of hands of students do not think about things from a lot of the physical world to the digital world, guide traffic, and the physical world of media you are not, how to guide the physical flow of mobile Internet traffic, with air guide thing? The students here, the family money to you brush point leaflets, Internet buy keywords, make a SEO, the forum, or other sources of website promotion activities to do, or write soft paper, to be a video to the social networks spread under Please raise your hand, the class of the majority of small and medium-hanging wire electricity suppliers to raise their hands finally uniform. Well, the problem came. For those of us in the hanging wire electricity suppliers are concerned, how do mobile promotion? Several major highlight of the movement have been high handsome rich are accounted for, left us a big chance? Small pure electricity supplier vario students angry, outraged, we also waiting for mobile e-commerce allows us to Cheap Nike Free Outlet move Nike Air Jordan XX8 to a brain, to seize what opportunities for speeding the development, turn to overtake it. The opportunity to give the original giants. Why the new mobile Internet is no big chance we? This is not fair! Really it is not fair, but the reality is such that although the mobile Internet is a new field, we are not long scratch. But giants existing resources in the mobile Internet can continue to play a significant role. Mobile Internet is not a vacuum, independent existence, to some extent, the mobile Internet is to start on the Internet derived, then independent development. So the first derivative of the process, the advantages of the original will be derivatized together. This is the same although you two are classmates entered the community, but the official second-generation, second-generation rich is to have the advantages of a reason than hanging wire. This is just to see the micro-Bo Zhou made when it saw one, not only the future of the Internet company, nor only mobile Internet company, only while doing Internet and mobile Internet company. I want to say, mobile electricity supplier for most of the small pure electric provider now, it is a great new channel, but it's hard to be the next growth engine. He could bring some increase in sales, but you can hardly expect him to become the next flashpoint in sales. We need to return to reason, real peace. Although mobile traffic has been growing over the desktop or even traffic trend. However, we ask the rapid growth of mobile traffic is due to population growth? Because of economic growth? Ultimately pure electricity providers, mobile traffic grow exponentially, but consumer spending did not actually doubled. So your total sales can not be doubled. Mobile turnover doubled just appeared at an early base is low, it is difficult to stabilize again after doubling possible. Source mobile provider of mobile traffic traffic sources, there are two: one is from the desktop streaming over, back home do not want to open the computer case. Another is the time anytime debris flow. Most of the time behind the growth in mobile traffic is in fact the same group of users. Trading volume also come from these two flow. Pure electricity supplier, the desktop and mobile are your two sales channels. Although it is impossible to be your mobile a big flashpoint growth engine, but he does give you a real revenue growth. If you do not do what he is, not only can not get orders to move traffic, a long time may total turnover also affected, because users think of your Mobile Women Lebron Hyperdunk 2013 Access does not, he gave up came, he went to do websites, and even desktops orders are affected. But trading volume movement of usually without much that he put a lot of energy input-output ratio it uneconomical, will not put at a disadvantage, businesses soon may find this and more depressed. Mobile electricity suppliers and electricity providers is actually the desktop for the same group of users, is to let these users might not otherwise orders on the desktop when moving up and down the list, and may even have some overlap (even if not move up and down at will Desktop and down), because the opportunity to interact more contact, Womens Nike LeBron 11 and finally make the overall turnover macro point of view there is some growth. But because the user's consumption Nike Kobe VIII or demand no essential change, so it is not a pure electric provider will be a huge change in the volume of transactions. Mobile to promote, for the majority of the electricity supplier, in fact, not much different, not everyone thought it would be complicated or original promotion have much difference. As long as you pull to traffic, mobile traffic will naturally increase, your traffic will naturally produce a certain percentage of mobile traffic. So you still want to spend more time to focus on how to do under the original promotional efforts to promote good your site, do not rush to think how to engage in mobile marketing, it is easy to be fooled. Do not engage in activities on the line, no store, no advertising medium sized pure electric providers, on mobile promotion I want to say Nike Air Jordan 11 Women is that you need to know to move for you new abilities are not strong pull , even pull to new, successful completion of the first new customer orders even registered account conversion rate is not high, after all, the user experience is his relative weakness of the desktop. The move to more effective you are used to the old active users. How do you move the promotion of small and medium enterprises can take advantage of the relatively unique aspect is that a two-dimensional code. Trying to get your two-dimensional code appears before the user's camera. Ye flyers, packaging Ye Hao, Ye video, picture or, even a Valentine's Day gift with a two-dimensional code transfer a video to receive a gift. Two-dimensional code is not necessarily to your mobile site's home page, can to a single product, to photograph, or even buying direct action to complete the class. This can be derived from many methods of promotion. Another move is to seize the advantage --- anytime, drain existing mobile traffic. Specifically, it is my colleague Huang Jie in his article mentioned, buying spike promotions. We put such promotional activities attributed to limit and limited promotions. Such as limited buying activities 22:00 start, the user can not be certain at 10:00 can sit at your computer, this time on the phone a great advantage is manifested. For operators, it is a week ahead of time to get notice work on a regular basis to find some reason to do some different commodities such activities. Your mobile traffic will be constantly enlarged to the limit, and turnover will grow. Matters such promotional activities to Nike Air Max 2013 note are: First, this is not much new drawing, you must have a certain user base. Or you update very hard every day, very few people see. To often for promotional reasons, for different commodities. Nike LeBron X PS Elite Sustained if users quickly lose interest. Do prior notice, so that we be ready, or would not appeal to the mobile traffic. In fact, direct sales data itself can produce this promotion may be limited, but he can move traffic brought up, the user habit from time to time look at you lately what the latest activity. Indirectly generates more movement orders. Depending on the volume of transactions moving categories, different business models are very different. Women Lebron Hyperdunk 2013 Lowest not suitable for moving large products sales, trading volume may move (including pad) accounted for only 5%, the highest of specific categories of goods might even exceed 50%. Pure electricity supplier or product is the main decision of this proportion, usually 5% to 20%, then 20% of the turnover from mobile has been very good. Limited limited buying activities mentioned above auxiliary, general can be further increased by about 5%. Still do not rule out there might be some overlap and the desktop, but on the macro level of the total transaction volume will increase. The last thing we recommend is to get a 10% discount purchase activities like moving on. Such activities are not simple and crude plus brains, are forced to drive traffic to his left hand, while also reducing margins. Finally, the old active mobile users and may have some ability to pull new approach is extreme Air Jordan Outlet vertical social breakdown, but this is only suitable for some very vertical industry or business, if you are not vertical and segmentation, it is difficult to do vertical social . We are also still in this attempt to observe and, after a certain result again and share. 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