'Lily' bloom?Source: Internet Week Author: Nike Lebron X Elite Tao Junjie March 2006, well-known Silicon Valley venture capital NEA joint their Chinese partner Northern Light VC (Northern Light Venture Capital Fund) jointly invested $ 9,000,000 to Lily network. This first round of financing from the Lily network but half --2005 In September 2009, the top US venture Mayfield and GSR VC (GSR) jointly invested $ 2 million to the lily. Very different rounds of financing 'Lily network this project, we spent a lot of energy.' Womens Nike Kobe VIII Northern Light Venture Capital senior vice president Zhang Hongping frankly, northern lights and the NEA are at the same time 'fancy' Lily, but Lily NEA invested in network to more northern lights. Northern Light is a venture capital fund from the NetScreen founder Deng Feng and his team set up with the help of NEA and Greylock under in 2005. NEA is not only a Northern Lights Cheap Nike Free Outlet LP, its China office is located in the Northern Light Venture located in Tsinghua Science Park Scriptorium. 'Northern Light and NEA moves very fast from the beginning to the completion of financing in contact with us in less than two weeks, the real investment decisions only took one week, Monday we give a letter of intent Friday to complete.' Lily Founder and CEO matchmaker Tian said. But Lily is actually financing process is much more complicated than the matchmaker Tian described. Before selecting NEA and the Northern Lights, Lily has been approached with a lot of VC, which will include the famous KPCB and IDGVC like. 'We Nike Air Griffey Max signed on behalf of home VC financing agreement that was very regrettable because in the previous day, he was still staying up late to their decision-making committee to make a statement.' Matchmaker Tian said. 'When the second round of financing is the VC initiative to come looking for us, recommend their own.' Said this time, matchmaker Tian leisurely demeanor. 'Lily is very valued Deng Feng, Deng Feng to the board they asked Lily network.' he said. Deng Feng is a founding partner of Northern Light Venture Capital. Matchmaker Tian believes that Deng Feng has a wealth of business experience, if they can enter the lily of the Board, it will bring a lot of help. With respect to God when Xianqi second round of financing if, when Lily first round of venture capital financing and postures between completely reversed. Lily predecessor can be traced back Hey Friends community. 'It was in 2004, about the investment the Internet, many people and my heart is still very afraid.' Matchmaker Tian Nike Air Max said, 'Hey friends when playing or general SNS concept.' Second half of 2005, investment in China's Internet sector sudden warming, hey Friends Community also came into contact with investors. At that time, the Friends of the hey GSR is most helpful. GSR is somewhat similar with the northern lights a newly established venture capital institutions. One partner GSR Ventures is now 任亚信 chairman Ding, another partner Richard Lim is a famous Chinese entrepreneurs in Silicon Valley, and GSR also received top US VC investment Mayfield. Mayfield and Richard Lim himself is very familiar with the US Internet. 'It was felt GSR general SNS Hey friends do not have a future, so she suggested it specifically to work as a serious online dating.' GSR Ventures partner Pan Xiaofeng said. After the general SNS turn to online dating, hey Friends name was 'Goddess Marriage' substituted (later changed to 'Lily'). 'We are at the end of May 2005 published TianXianPei website venture was not assured, Air Jordan Outlet saying how they have to cook two or three months to see whether the model is feasible. But soon our customers will come up, growing every day 1000, then Nike Kobe 9 Elite Low 4000 is growing every day; then they can receive depends on the money, so we started the membership fees, the result will soon have the user is willing to pay, 'says matchmaker Tian, when these issues are resolved, Mayfield. Lily and GSR net $ 2 million investment in the real arrival soon, and while Richard Lim Lily network also joined the board of directors. 'At that time, every day they hurried we sign the contract.' Matchmaker Tian, and later came to understand why. 'A week after we signed the contract there are four VC came to the door.' EHarmony Chinese version from Hey friends to TianXianPei, Mayfield and GSR step by step to promote their hearts benchmark Lily? - American eHarmony closer. eHarmony is America's largest interpersonal (marital) relationship network enterprise, currently eHarmony registered users exceeded 10 million. Lily network using almost identical with the eHarmony online dating mode. To become a member of the lily, you first need to fill out a full psychological questionnaire; Lily adopt a psychological analysis of Nike KD V Elite Low the system according to the user's answer would be classified, then the system will be in accordance with certain algorithms the user, the matching high degree of Two people will be automatically recommend contacting system. 'Other domestic dating sites usually require users to set their own conditions on the site to search the database in order to find desirable people. However, this is often not accurate, determine whether two people are more suitable factor between them The inner psychological type, rather than as height, position external factors. 'matchmaker Tian said that Womens Nike LeBron 11 Lily is the first serious dating a scientific basis, and psychological evaluation system which uses a lily with Beijing Normal University Institute of Psychology co-operation Results. 'The system is completed by a network of psychological test questions Nike Kobe 8 System MC lily half an hour, but from our statistical perspective, more than 80% of users can earnestly fulfill.' Matchmaking mode although based on psychological testing looks more complicated, but Lily network membership has grown rapidly. 'Can be expected before the end of this year exceeded 10 million of.' Matchmaker Tian obviously very pleased with the growth of the number of members. Lily network's goal is to replace the traditional marriage brokers. According to iResearch survey, Kobe Bryant in 2005, under the national line matchmaking total revenues of more than 10 billion yuan. Nike Zoom KD V 'But, you may rarely heard any of my friends went around matchmaking. In other words, even though only a few people to dating, but this cake is still great. Relying on the Internet, greatly reducing the lily dating threshold. 'matchmaker Tian smiled happily. 'You can imagine how big this market will grow to.' The difficulty of the establishment of a month fee, Lily begins charging. Then users pay 30 yuan per month membership fee, you can get Lily recommended that users contact information. Currently, on average, Lily network subscribers in each pay 50 yuan. Lily network among the existing 500 million members, subscribers probably only about 1 million people. Matchmaker Tian admitted: 'It is not ideal.' Since the beginning of 2006, Lily began brewing over the wireless value-added services to broaden charge channel. By emulating mobile QQ, Lily envisaged users to wireless value-added phone system and website bind psychological tests carried out on the Web and on-line exchanges are available through mobile phone text messages to achieve the recommended target will be sent directly to the match user's mobile phone. 'So on the move, users can conveniently communicate, so he would be more willing to pay.' Matchmaker Tian said. In this way, Lily will significantly increase user stickiness. Lily of the original Nike LeBron X PS Elite fee-based model is shielding the Lebron James user's contact information, the user only after paying members of the site will inform target contact. After the adoption of mobile services, mobile phone users it is possible to freely exchange contact details of. Does this mean that the new model is trying to charge Lily network will face challenges? 'Even with mobile QQ and communicate with people, you can not tell each other your phone number, especially women, who completely trust each other before, general do not tell each other their contact information. 'In the opinion matchmaker Tian,' the process is the selection of the communication process, and people tend Nike Air Jordan 4 Women to as many objects in contact. 'From the data analysis lily of view, everyone and a lot of person to contact, trying to look for the most suitable one. 'As long as she did last selected object, we will continue to use our services.' While still far from profitable, but matchmaker Tian confident: 'Chinese online matchmaking is still immature, the United States probably five or six years ahead of us.' In March, when the matchmaker Tian, and the United States in charge of several leading dating site to communicate understand that America paid dating sites average proportion of users is 8%, paying site users based on psychological tests proportion is even higher 15% 20 %. Lily, as long as there is one percent of subscribers, you can achieve breakeven. 'If you reach 2%, there is a 50% gross profit lily.'